Advertising and promotion : an integrated marketing communications perspective
Title
: 
Advertising and promotion : an integrated marketing communications perspective

Personal Author
: 
Belch, George E. (George Edward), 1951-

Edition
: 
8th ed.

Publication Information
: 
Boston : McGraw-Hill/Irwin, 2009

Physical Description
: 
xxv, 838 p. : col. ill. ; 28 cm.

ISBN
: 
9780073381091

Subject Term
: 
Advertising
 
Sales promotion
 
Communication in marketing

Added Author
: 
Belch, Michael A.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010190193HF5823 B38 2009Open Access BookBook