The brand equity assessment of Malaysian mobile telecommunication services
Title
: 
The brand equity assessment of Malaysian mobile telecommunication services

Personal Author
: 
Loo, Siew Lian

Publication Information
: 
2009

Physical Description
: 
xv, 95p. : ill. ; 30cm.

General Note
: 
Supervisor : Ahamad Zaidi Bahari

Subject Term
: 
Brand choice
 
Consumer behavior

Added Author
: 
Ahamad Zaidi Bahari

Added Corporate Author
: 
Fakulti Pengurusan dan Pembangunan Sumber Manusia

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
1:AHIBS_LFPP30000001622HF5415.3 L66 2009 rafClosed Access ThesisUTM Project Paper (Closed Access)
Perpustakaan Raja Zarith Sofiah30000010212566HF5415.3 L66 2009 rafClosed Access ThesisUTM Project Paper (Closed Access)