Cases on consumer-centric marketing management
Title
: 
Cases on consumer-centric marketing management

Series
: 
A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

Physical Description
: 
xxi, 351 pages: illustrations; 27 cm.

ISBN
: 
9781466643574
 
9781466643581
 
9781466643598

Abstract
: 
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"--Provided by publisher

Subject Term
: 
Marketing -- Management -- Case studies
 
Customer relations -- Case studies
 
Customer services -- Case studies
 
Consumer behavior -- Case studies

Added Author
: 
Jham, Vimi, 1968-
 
Puri, Sandeep, 1972-


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010336413HF5415.13 C375 2014Open Access BookBook