International marketing
Title
: 
International marketing

Personal Author
: 
Czinkota, Michael R., author

Edition
: 
Third Asia-Pacific edition

Publication Information
: 
Victoria : Cengage Learning, 2014

Physical Description
: 
xviii, 582 pages : illustrations ; 26 cm.

ISBN
: 
9780170237871

General Note
: 
URL for eResource access : http://login.cengagebrain.com/. Validation for acces : 1 year from registered date of 30.03.2015. Password & login available from backpage of front book cover.
 
Includes index

Subject Term
: 
Export marketing
 
Globalization -- Economic aspects
 
International business enterprises

Added Author
: 
Ronkainen, Ilkka A.,
 
Sutton-Brady, Catherine,
 
Beal, Tim,
 
Stegemann, Nicole,


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010340747HF1416 C956 2014Open Access BookBook