Handbook of research on digital media and advertising : user generated content consumption
Title
: 
Handbook of research on digital media and advertising : user generated content consumption

Publication Information
: 
Hershey, PA : Information Science Reference, c2011

Physical Description
: 
xxvi, 742 p. : ill. ; 29 cm.

ISBN
: 
9781605667928

Subject Term
: 
Advertising -- Social aspects
 
Internet marketing -- Social aspects
 
Consumer behavior
 
Digital media -- Social aspects

Added Author
: 
Eastin, Matthew S.
 
Daugherty, Terry, 1971-
 
Burns, Neal M., 1933-


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010254258HF5821 H27 2011 fOpen Access BookBook