Branding health services : defining yourself in the marketplace
Title
: 
Branding health services : defining yourself in the marketplace

Publication Information
: 
Gaithersburg, MD. : Aspen Pub., 2000

ISBN
: 
9780834211759

Subject Term
: 
Medical care -- United States -- Marketing
 
Corporate image
 
Brand name products

Added Author
: 
Bashe, Gil
 
Hicks, Nancy J
 
Ziegenfuss, Amy


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ KL30000005163427RA410.56 B73 2000Open Access BookBook