Product development : meeting the challenge of the design-marketing interface
Title
Product development : meeting the challenge of the design-marketing interface

Publication Information
New York : John Wiley & Sons, 1995

ISBN
9780471953531

Subject Term
Product management
 
New products -- Marketing
 
Design, Industrial

Added Author
Bruce, Margaret
 
Biemans, Wim G.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1Status
PSZ JB30000000088918HF5415.15 P76 1995Open Access BookBookAt Bindery
Razak School30000005030741HF5415.15 P76 1995Open Access BookBookOpen Access