Involving customers in new service development
Title
:
Involving customers in new service development
Series Title
:
Series on technology management ; v. 11
Series
:
Series on technology management ; v. 11
Publication Information
:
London : Imperial College Press ; Hackensack, NJ ; London : Distributed by World Scientific Publishing Co., c2006
Physical Description
:
viii, 323 p. : ill. ; 24 cm.
ISBN
:
9781860946691
Subject Term
:
New products -- Management
Customer relations
Service industries -- Management
Creative ability in business
Added Author
:
Edvardsson, Bo, 1952-
Library | Item Barcode | Call Number | Material Type | Item Category 1 |
---|
PSZ JB | 30000010277781 | HF5415.153 I58 2006 | Open Access Book | Book |