Managing successful high-tech product introduction
Title
Managing successful high-tech product introduction

Personal Author
Senese, Brian P.

Publication Information
Norwood, MA : Artech House, 2002

Physical Description
1v + 1 CD-ROM (CP 2725)

ISBN
9781580532891

Subject Term
New products -- Management
 
High technology industries -- Marketing


LibraryItem BarcodeCall NumberMaterial Type[[missing key: search.ChildField.ITEMCAT1]]Status
PSZ JB30000010038850HF5415.153 S46 2002Open Access BookOpen Access