Managing successful high-tech product introduction
Title
Managing successful high-tech product introduction

Personal Author
Senese, Brian P.

Publication Information
Norwood, MA : Artech House, 2002

Physical Description
1 CD-ROM ; 12 cm

ISBN
9781580532891

General Note
Accompanies text with the same title : (HF5415.153 S46 2002)

Subject Term
New products -- Management
 
High technology industries -- Marketing


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010037594CP 2725Computer File Accompanies Open Access BookCompact Disc Accompanies Open Access Book