The essentials of marketing principles
Title
:
The essentials of marketing principles
Publication Information
:
Skudai : Penerbit Universiti Teknologi Malaysia, 2009
Physical Description
:
vi, 163 p. ; 23 cm.
ISBN
:
9789835207181
Subject Term
:
Marketing research
Business and Management
Added Author
:
Ainan Mohd. Yusoff
Rohaizat Baharun
Abu Bakar Abdul Hamid
Ahmad Sharifuddin Shamsuddin
Norzafir Md. Salleh
Norzaidahwati Zaidin
Zuraidah Sulaiman
Amran Rasli
Nor Akmar Nordin
Tan, Rachel Chin Keok
Sazlina Azwa Sanusi
Ting, Connie
Abdul Rahman Sulaiman
Ungku Norulkamar Ungku Ahmad, 1968-
Ammar Yassin
Added Title
:
Internal marketing : internal marketing in the Malaysian telecommunication industry
Marketing segmentation : the market segmentation in Malaysia by using psychographic dimensions
New product development : consumer acceptance of a new product : food packaging using a smart bio-switch concept
Buyer behaviour : methods and approaches for vendor performance evaluation
Retailing management : children as consumers consumption of carbonated drink at school
Marketing mix : product's country of origin : method and approaches
Brand management : brand dynamic : building the most valuable asset in business
Genre
:
Book chapter
| Library | Item Barcode | Call Number | Material Type | Item Category 1 |
|---|
| Perpustakaan Raja Zarith Sofiah | 30000010211866 | HF5415 T44 2009 a | Non Circulating UTM Special Collection Materials | Book - UTM Special Collection (Closed Access) |
| PSZ JB | 30000010211867 | HF5415 T44 2009 a | Open Access Book | UTM Special Collection (Open Shelves) |
| PSZ KL | 30000010213593 | HF5415 T44 2009 a | Open Access Book | UTM Special Collection (Open Shelves) |