Know your customer : new approaches to customer value and satisfaction
Title
Know your customer : new approaches to customer value and satisfaction

Personal Author
Woodruff, Robert B.

Publication Information
Oxford : Blackwell, 1996

ISBN
9781557865533

Subject Term
Consumers' preferences
 
Consumer satisfaction
 
Quality of products
 
Marketing -- Management

Added Author
Gardial, Sarah F.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000003920786HF5415.32 W66 1996Open Access BookBook