Know your customer : new approaches to customer value and satisfaction
Title
:
Know your customer : new approaches to customer value and satisfaction
Personal Author
:
Woodruff, Robert B.
Publication Information
:
Oxford : Blackwell, 1996
ISBN
:
9781557865533
Subject Term
:
Consumers' preferences
Consumer satisfaction
Quality of products
Marketing -- Management
Added Author
:
Gardial, Sarah F.
Library | Item Barcode | Call Number | Material Type | Item Category 1 |
---|
PSZ JB | 30000003920786 | HF5415.32 W66 1996 | Open Access Book | Book |