Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
Title
: 
Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Personal Author
: 
Gummesson, Evert, 1936-

Edition
: 
2nd ed.

Publication Information
: 
Woburn, MA : Butterworth-Heinemann, 2002

ISBN
: 
9780750654074

Subject Term
: 
Relationship marketing
 
Marketing -- Management


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000004299115HF5415.55 G85 2002Open Access BookBook