Subject to change : creating great products & services for an uncertain world
Title
: 
Subject to change : creating great products & services for an uncertain world

Personal Author
: 
Merholz, Peter

Publication Information
: 
Canada : O'Reilly Media, 2008

Physical Description
: 
viii, 178 p. : ill. ; 23 cm.

ISBN
: 
9780596516833

Subject Term
: 
New products -- Management
 
Product management
 
Consumers -- Attitudes
 
Consumer behavior

Added Author
: 
Merholz, Peter

Added Corporate Author
: 
Adaptive Path (Firm)


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010221649HF5415.153 S83 2008Open Access BookBook