Creating breakthrough products : revealing the secrets that drive global innovation
Title
: 
Creating breakthrough products : revealing the secrets that drive global innovation

Personal Author
: 
Cagan, Jonathan, 1961-

Edition
: 
2nd ed.

Publication Information
: 
Upper Saddle River, N.J. : FT Press, c2013

Physical Description
: 
xxxvi, 379 p. : ill. ; 25cm.

ISBN
: 
9780133011425

Subject Term
: 
New products
 
Production planning
 
Product management
 
Marketing research

Added Author
: 
Vogel, Craig M.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
Perpustakaan Raja Zarith Sofiah35000000002371HF5415.153 C34 2013Open Access BookBook
Razak School30000010306734HF5415.153 C34 2013Open Access BookBook