The effect of electronic word of mouth (E-WOM) review adoption on green purchase intention
Title
:
The effect of electronic word of mouth (E-WOM) review adoption on green purchase intention
Personal Author
:
Roslin Abdul Rahim, 1989-, author
Publication Information
:
2016
Physical Description
:
xiv, 118 p. : ill (some col.). ; 30 cm
General Note
:
Also available in CD-ROM : CP 056303 ra
Fulltext is available at http://dms.library.utm.my:8080
Supervisor : Dr. Zuraidah Sulaiman, Dr. Thoo Ai Chin
Subject Term
:
Green products -- Marketing
Electronic commerce -- Evaluation
Added Author
:
Zuraidah Sulaiman,
Thoo, Ai Chin,
Added Corporate Author
:
Fakulti Pengurusan
Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016
Library | Item Barcode | Call Number | Material Type | Item Category 1 |
---|
1:AHIBS_L | 32100000000862 | HF5413 R67 2016 raf | Closed Access Thesis | UTM Project Paper (Closed Access) |
Perpustakaan Raja Zarith Sofiah | 35000000013423 | HF5413 R67 2016 raf | Closed Access Thesis | UTM Master Thesis (Closed Access) |