The effect of electronic word of mouth (E-WOM) review adoption on green purchase intention
Title
The effect of electronic word of mouth (E-WOM) review adoption on green purchase intention

Personal Author
Roslin Abdul Rahim, 1989-, author

Publication Information
2016

Physical Description
xiv, 118 p. : ill (some col.). ; 30 cm

General Note
Also available in CD-ROM : CP 056303 ra
 
Fulltext is available at http://dms.library.utm.my:8080
 
Supervisor : Dr. Zuraidah Sulaiman, Dr. Thoo Ai Chin

Subject Term
Green products -- Marketing
 
Electronic commerce -- Evaluation

Added Author
Zuraidah Sulaiman,
 
Thoo, Ai Chin,

Added Corporate Author
Fakulti Pengurusan

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
1:AHIBS_L32100000000862HF5413 R67 2016 rafClosed Access ThesisUTM Project Paper (Closed Access)
Perpustakaan Raja Zarith Sofiah35000000013423HF5413 R67 2016 rafClosed Access ThesisUTM Master Thesis (Closed Access)