Value merchants : demonstrating and documenting superior value in business markets
Title
: 
Value merchants : demonstrating and documenting superior value in business markets

Personal Author
: 
Anderson, James C.

Publication Information
: 
Boston, MA : Harvard Business School Pr, 2007

ISBN
: 
9781422103357

Subject Term
: 
Industrial marketing
 
Sales promotion
 
Purchasing

Added Author
: 
Kumar, Nirmalya
 
Narus, James A.


LibraryItem BarcodeCall NumberMaterial TypeItem Category 1
PSZ JB30000010160486HF5415.1263 A524 2007Open Access BookBook