Search Results for Marketing

1.

Marketing

by

Kerin, Roger A.

Author

Kerin, Roger A.

Format:

Call Number

HF5415 M373 2006

Edition

8th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2006

ISBN

9780072828801

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2.

Marketing

by

Kerin, Roger A., author

Author

Kerin, Roger A., author, Hartley, Steven William, author, Rudelius, William, author

Format:

Call Number

HF5415 M373 2009 f

Edition

9th edition.

Publisher

McGraw-Hill/IRWIN,

Publication Date

2009

ISBN

9780073404721

http://www.loc.gov/catdir/toc/ecip089/2008002053.html
http://www.loc.gov/catdir/enhancements/fy0814/2008002053-d.html

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3.

Marketing

by

Grewal, Dhruv.

Author

Grewal, Dhruv., Levy, Michael, 1950-

Format:

Call Number

HF5415 G675 2014 f

Edition

Fourth Edition.

Publication Date

2014

ISBN

9780078029004

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4.

Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael

Format:

Call Number

HF5415 G73 2012 f

Edition

3rd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2013 2012

ISBN

9780078028854

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5.

Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael, 1950-

Format:

Call Number

HF5415 G675 2012 f

Edition

3rd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2012

ISBN

9780078028830

Available:
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6.

Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael, 1950-

Format:

Call Number

HF5415 G73 2011 f

Edition

2nd ed.

Publisher

McGraw Hill/Irwin,

Publication Date

2011

ISBN

9780077386436 9780073404875

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7.

Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael, 1950-

Format:

Call Number

HF5415 G73 2010

Edition

2nd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2010

ISBN

9780073380957

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8.

Marketing

by

Blythe, Jim

Author

Blythe, Jim

Format:

Call Number

HF5415 B596 2006

Publisher

Sage Publications Ltd.,

Publication Date

2006

ISBN

9781412910330

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9.

Marketing

by

Mercer, David

Author

Mercer, David

Format:

Call Number

HF5415 M473 1996

Edition

2nd ed.

Publisher

Blackwell Business,

Publication Date

1996

ISBN

9780631196389

Available:
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10.

Marketing

by

Comfort, Jeremy

Author

Comfort, Jeremy, Brieger, Nick

Format:

Call Number

KST 438

Publisher

Prentice Hall Asia,

Publication Date

1992

ISBN

9780130934697

Available:
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11.

Marketing

by

Comfort, Jeremy

Author

Comfort, Jeremy, Brieger, Nick

Format:

Call Number

PE1127 C65 1992

Publisher

Prentice Hall Asia,

Publication Date

1992

ISBN

9780130934697

Available:
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12.

Marketing

by

Comfort, Jeremy

Author

Comfort, Jeremy, Brieger, Nick

Format:

Call Number

PE1127 B86 C65 1992

Publisher

Prenticw-Hall,

Publication Date

1992

ISBN

9780130934697

Available:
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13.

Marketing

by

Comfort, Jeremy

Author

Comfort, Jeremy, Brieger, Nick

Format:

Call Number

KST 428

Publisher

Prentice Hall Asia

ISBN

9780130935847

Available:
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14.

Marketing

by

Burrow, James L.

Author

Burrow, James L., Bosiljevac, Jim

Format:

Call Number

HF5415 B779 2012 f

Edition

3rd ed.

Publisher

South-Western Cengage Learning,

Publication Date

2012

ISBN

9781133108146

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15.

Marketing

by

Kerin, Roger A.

Author

Kerin, Roger A., Hartley, Steven William, Rudelius, William

Format:

Call Number

HF5415 M373 2011 f

Edition

10th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2011

ISBN

9780073529936

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16.

Marketing

by

Baines, Paul, 1973-

Author

Baines, Paul, 1973-, Fill, Chris, Page, Kelly, 1974-

Format:

Call Number

HF5415 B26 2011

Edition

2nd ed.

Publisher

Oxford University Press,

Publication Date

2011

ISBN

9780199579617 9780199290437

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17.

Marketing

by

Lamb, Charles W.

Author

Lamb, Charles W., Hair, Joseph F., McDaniel, Carl D.

Format:

Call Number

HF5415 L35 2010 f

Edition

11th ed.

Publisher

South-Western/Cengage Learning,

Publication Date

2010

ISBN

9781439039427

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18.

Marketing

by

Pride, William M.

Author

Pride, William M., Ferrell, O. C.

Format:

Call Number

HF5415.13 P74 2010

Edition

2010 ed.

Publisher

South-Western College,

Publication Date

2010

ISBN

9780547167473

Available:
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19.

Marketing

by

Etzel, Michael J.

Author

Etzel, Michael J., Walker, Bruce J., Stanton, William J.

Format:

Call Number

HF5415 E89 2007

Edition

14th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2007

ISBN

9780073016344

Available:
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20.

Marketing

by

Burrow, James L.

Author

Burrow, James L.

Format:

Call Number

HF5415 B874 2005

Edition

2nd ed.

Publisher

Thomson/South Western,

Publication Date

2006 2005

ISBN

9780538440967

Available:
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21.

Marketing

by

Etzel, Michael J.

Author

Etzel, Michael J., Walker, Bruce J., Stanton, William J.

Format:

Call Number

HF5415 E89 2004

Edition

13th ed.

Publisher

McGraw-Hill,

Publication Date

2004

ISBN

9780072526509

Available:
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22.

Marketing

by

Burrow, James L.

Author

Burrow, James L.

Format:

Call Number

HF5415 B874 2004

Publisher

Thomson/South-Western,

Publication Date

2004

ISBN

9780538435765

Available:
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23.

Marketing

by

Kerin, Roger A.

Author

Kerin, Roger A.

Format:

Call Number

HF5415 M373 2003

Edition

7th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2003

ISBN

9780072410754

Available:
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24.

Marketing

by

Lamb, Charles W.

Author

Lamb, Charles W., Hair, Joseph F., McDaniel, Carl D.

Format:

Call Number

HF5415 L35 2000

Edition

5th ed.

Publisher

South-Western College Publishing,

Publication Date

2000

ISBN

9780324006384

Available:
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25.

Marketing

by

Etzel, Michael J.

Author

Etzel, Michael J., Walker, Bruce J., Stanton, William J.

Format:

Call Number

HF5415 E8 2000

Edition

12th ed.

Publisher

McGraw-Hill

Publication Date

2000

ISBN

9780073660318

Available:
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26.

Marketing

by

Zikmund, William G.

Author

Zikmund, William G., D'Amico, Michael

Format:

Call Number

HF5415 Z44 1999

Edition

6th ed.

Publisher

South-Western College Publishing,

Publication Date

1999

ISBN

9780538882156

Available:
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27.

Marketing

by

Etzel, Michael J.

Author

Etzel, Michael J., Walker, Bruce J., Stanton, William J.

Format:

Call Number

HF5415 E8 1997

Edition

11th ed.

Publisher

McGraw-Hill

Publication Date

1997

ISBN

9780070189546

Available:
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28.

Marketing

by

Berkowitz, Eric N.

Author

Berkowitz, Eric N.

Format:

Call Number

HF5415 M373 1997

Edition

5th ed

Publisher

Irwin,

Publication Date

1997

ISBN

9780256189681

Available:
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29.

Marketing

by

Berkowitz, Eric N.

Author

Berkowitz, Eric N.

Format:

Call Number

HF5415 .M373 2000

Edition

6th ed

Publisher

Irwin,

Publication Date

1997

ISBN

9780073656458

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30.

Marketing

by

Keegan, Warren J.

Author

Keegan, Warren J., Moriarty, S. E., (Sandra Ernst), Duncan, Thomas R.

Format:

Call Number

HF5415 K43 1995

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

1995

ISBN

9780130163875

Available:
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31.

Marketing

by

Lancaster, Geoffrey, 1938-

Author

Lancaster, Geoffrey, 1938-, Reynold, Paul

Format:

Call Number

HF5415 L36 1995

Publisher

Butterworth Heinemann,

Publication Date

1995

ISBN

9780750620550

Available:
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32.

Marketing

by

Bovee, Courtland L.

Author

Bovee, Courtland L., Houston, Michael J., Thill, John V.

Format:

Call Number

HF5415 B68 1995

Edition

2nd ed

Publisher

McGraw-Hill,

Publication Date

1995

ISBN

9780070068797

Available:
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33.

Marketing

by

Skinner, Steven J.

Author

Skinner, Steven J.

Format:

Call Number

HF5415.S54 1994

Edition

2nd ed.

Publisher

Houghton Mifflin,

Publication Date

1994

ISBN

9780395621479

Available:
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34.

Marketing

by

Evans, Joel R.

Author

Evans, Joel R.

Format:

Call Number

HF5415 E82 1992

Edition

5th ed.

Publisher

Macmillan Publishing Co,

Publication Date

1992

ISBN

9780023342509

Available:
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35.

Marketing

by

Zikmund, William G.

Author

Zikmund, William G., D'Amico, Michael

Format:

Call Number

HF5415 Z44 1989

Edition

3rd ed.

Publisher

John Wiley & Sons,

Publication Date

1989

ISBN

9780471631095

Available:
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36.

Marketing

by

Berkowitz, Eric N.

Author

Berkowitz, Eric N., Kerin, Roger A., Rudelus, William

Format:

Call Number

HF5415.B44 1989

Edition

2nd ed.

Publisher

Irwin,

Publication Date

1989

ISBN

9780256075137

Available:
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37.

Marketing

by

Bennett, Peter D.

Author

Bennett, Peter D.

Format:

Call Number

HF5415.B46 1988

Publisher

McGraw-Hill,

Publication Date

1988

ISBN

9780070047211

Available:
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38.

Marketing

by

Kurtz, David L.

Author

Kurtz, David L., Boone, Louis E.

Format:

Call Number

HF5415.K87 1987

Edition

3rd ed.

Publisher

Dryden Press,

Publication Date

1987 1984

ISBN

9780030099472

Available:
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39.

Marketing

by

Evans, Joel R.

Author

Evans, Joel R., Berman, Barry

Format:

Call Number

HF5415 E82 1987

Edition

3rd ed.

Publisher

Macmillan Pub.,

Publication Date

1987

ISBN

9780023344107

Available:
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40.

Marketing

by

Myers, James H.

Author

Myers, James H.

Format:

Call Number

HF5415.M94 1986

Publisher

McGraw-Hill,

Publication Date

1986

ISBN

9780070442078

Available:
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41.

Marketing

by

Giles, G. B.

Author

Giles, G. B.

Format:

Call Number

HF5415.G56 1986

Edition

4th ed

Publisher

Pitman,

Publication Date

1986

ISBN

9780712114141

Available:
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42.

Marketing

by

Mandell, Maurice I.

Author

Mandell, Maurice I.

Format:

Call Number

HF5415.M36 1985

Edition

3rd ed

Publisher

Prentice-Hall,

Publication Date

1985

ISBN

9780135569948

Available:
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43.

Marketing

by

Heskett, James L.

Author

Heskett, James L.

Format:

Call Number

HF5415.H47 1976

Publisher

Macmillan,

Publication Date

1976

ISBN

9780023539404

Available:
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44.

Marketing

by

Kerin, Roger A., author

Author

Kerin, Roger A., author, Hartley, Steven William, author, Rudelius, William, author

Format:

Call Number

HF5415 M373 2015 f

Edition

12th ed.

Publisher

McGraw-Hill,

Publication Date

2015

ISBN

9780077861032

Available:
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45.

Marketing

by

Pride, William M., 1942- author

Author

Pride, William M., 1942- author, Ferrell, O. C., author

Format:

Call Number

HF5415.13 P74 2014 f

Edition

17th edition, 2014 edition

Publisher

South-Western, Cengage Learning,

Publication Date

2014

ISBN

9781133939252

Available:
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46.

Marketing

by

St John, Maggie Jo

Author

St John, Maggie Jo

Format:

Call Number

KST 394

Publisher

Prentice Hall International (UK),

Publication Date

1992

ISBN

9780136787235

Available:
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47.

Marketing

by

St John, Maggie Jo

Author

St John, Maggie Jo

Format:

Call Number

PE1127 B86 S74 1992

Publisher

Prentice-Hall,

Publication Date

1992

ISBN

9780137200467

Available:
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48.

Marketing

by

Pride, William M., 1942- author

Author

Pride, William M., 1942- author, Ferrell, O. C., author

Format:

Call Number

HF5415.13 P74 2010 f

Edition

Fifteen edition, International edition

ISBN

9780324834260

Available:
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49.

Marketing

Format:

Call Number

CP 199

ISSN

00253650

Available:
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50.

Services marketing

by

Baron, Steve

Author

Baron, Steve

Format:

Call Number

HD9980.5 S474 2010 v.1

Edition

1st ed.

Publisher

SAGE Publications,

Publication Date

2011

ISBN

9781849205740

Available:
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51.

Relationship marketing

by

Stone, Merlin

Author

Stone, Merlin, Voodcock, Neil

Format:

Call Number

HF5415.13 S77 1995

Publisher

Kogan Page,

Publication Date

1995

ISBN

9780749417550

Available:
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52.

Marketing ethics

by

Smith, N. Craig, 1958-, editor

Author

Smith, N. Craig, 1958-, editor, Murphy, Patrick E., editor

Format:

Call Number

HF5415 M3743 2012 v.1

Publisher

SAGE Publications,

Publication Date

2012

ISBN

9781446208106

Available:
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53.

Marketing strategy

by

Cadogan, John W. (John William), 1968-

Author

Cadogan, John W. (John William), 1968-

Format:

Call Number

HF5415.13 M37 2009 v.1

Publisher

SAGE,

Publication Date

2009

ISBN

9781848601178

Available:
Holds:
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54.

Digital Marketing

by

Deiss, Ryan, author

Author

Deiss, Ryan, author, Henneberry, Russ, author

Format:

Call Number

HF5415.1265 D45 2017

Publication Date

2017

ISBN

9781119235590

Available:
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55.

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Gilly, Mary C., Graham, John L.

Format:

Call Number

HF1416 C374 2009

Edition

14th ed.

Publisher

McGraw-Hill,

Publication Date

2009

ISBN

9780073380988

Available:
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56.

Marketing research

by

Cooper, Donald R.

Author

Cooper, Donald R., Schindler, Pamela S.

Format:

Call Number

CP 6942

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072837926

Available:
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57.

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2006

Edition

8th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072966343

Available:
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58.

Marketing research

by

Cooper, Donald R.

Author

Cooper, Donald R., Schindler, Pamela S.

Format:

Call Number

HF5415.2 C66 2006

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072837865

Available:
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59.

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Graham, John L.

Format:

Call Number

CP 5070

Edition

12th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072934953

Available:
Holds:
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60.

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Graham, John L.

Format:

Call Number

HF1416 C372 2005

Edition

12th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072833713

Available:
Holds:
Copies:

61.

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Graham, John L.

Format:

Call Number

HF1416 C372 2002

Edition

11th ed.

Publisher

Irwin McGraw-Hill,

Publication Date

2002

ISBN

9780071123129

Available:
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62.

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Ghauri, Pervez N.

Format:

Call Number

HF1416 C373 1999

Edition

European ed.

Publisher

Graw-Hill Pub,

Publication Date

2002 1999

ISBN

9780256236545

Available:
Holds:
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63.

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R.

Format:

Call Number

HF1009.5 C37 1993

Edition

8th ed.

Publisher

Irwin,

Publication Date

1993

ISBN

9780256105131

Available:
Holds:
Copies:

64.

Marketing management

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

HF5415.13 K68 2000

Edition

Millennium ed.

Publisher

Prentice-Hall,

Publication Date

2000

ISBN

9780130122179 9780130156846

Available:
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65.

Strategic marketing

by

Seminar on Strategic Marketing (2000 : Kuala Lumpur)

Author

Seminar on Strategic Marketing (2000 : Kuala Lumpur), Universiti Teknologi Malaysia. Unit Pembangunan Sumber Manusia, Business Advanced Technology Centre (BATC)

Format:

Call Number

HF5415 S45 2000

Publisher

Universiti Teknologi Malaysia,

Publication Date

2000

Available:
Holds:
Copies:

66.

Airport marketing

by

Halpern, Nigel

Author

Halpern, Nigel, Graham, Anne

Format:

Call Number

HE9797.4.E3 H35 2013

Publisher

Routledge,

Publication Date

2013

ISBN

9780415529389

Available:
Holds:
Copies:

67.

Internet marketing

by

Baker, Stephen

Author

Baker, Stephen

Format:

Call Number

HF5415.1265 I58 2012

Publisher

Nyx Academics,

Publication Date

2012

ISBN

9781621581840

Available:
Holds:
Copies:

68.

E-marketing

by

Strauss, Judy

Author

Strauss, Judy, Frost, Raymond, 1960-

Format:

Call Number

HF5415.1265 S77 2012

Edition

6th ed., International ed.

Publisher

Pearson/Prentice Hall,

Publication Date

2012

ISBN

9780132806466

Available:
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69.

Marketing management

by

Kotler, Philip

Author

Kotler, Philip, Keller, Kevin Lane, 1956-

Format:

Call Number

HF5415.13 K674 2012 f

Edition

14th [ed.]

Publisher

Prentice Hall,

Publication Date

2012

ISBN

9780132102926

Available:
Holds:
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70.

Marketing management

by

Gupta, Sudhir

Author

Gupta, Sudhir

Format:

Call Number

HF5415 G873 2011

Publisher

Centrum Press,

Publication Date

2011

ISBN

9789380921181

Available:
Holds:
Copies:

71.

Global marketing

by

Gillespie, Kate.

Author

Gillespie, Kate., Hennessey, Hubert D.

Format:

Call Number

HF1416 G54 2011

Edition

3rd ed.

Publisher

South-Western Cengage Learning,

Publication Date

2011

ISBN

9781439039434

Available:
Holds:
Copies:

72.

Marketing yourself

by

Ciletti, Dorene

Author

Ciletti, Dorene

Format:

Call Number

LT2370.S68 C55 2011 f

Edition

2nd ed.

Publisher

South-Western/Cengage Learning,

Publication Date

2011

ISBN

9780538450119

Available:
Holds:
Copies:

73.

Sports marketing

by

Fullerton, Sam

Author

Fullerton, Sam

Format:

Call Number

GV716 F84 2010

Edition

2nd ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2010

ISBN

9780073381114

Available:
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74.

Marketing secrets

by

Spalton, Peter

Author

Spalton, Peter

Format:

Call Number

HF5415 S62 2010

Publisher

HarperCollins Publishers,

Publication Date

2010

ISBN

9780007328116

Available:
Holds:
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75.

E-Marketing

by

Strauss, Judy

Author

Strauss, Judy, Ansary, Adel I., Frost, Raymond, 1960-

Format:

Call Number

HF5415.1265 S77 2009

Edition

5th.ed.

Publisher

Prentice Hall,

Publication Date

2009

ISBN

9780136154402 9780132461849

Available:
Holds:
Copies:

76.

Marketing communications

by

Egan, John

Author

Egan, John

Format:

Call Number

HF5415.123 E44 2007

Publisher

Thompson learning,

Publication Date

2007

ISBN

9781844801213

Available:
Holds:
Copies:

77.

Global marketing

by

Gillespie, Kate

Author

Gillespie, Kate, Jeannet, Jean-Pierre, Hennessey, Hubert D.

Format:

Call Number

HG1416 G54 2007

Edition

2nd ed.

Publisher

Houghton Mifflin,

Publication Date

2007

ISBN

9780618659531

Available:
Holds:
Copies:

78.

Marketing research

by

Parasuraman, A.

Author

Parasuraman, A., Grewal, Dhruv, Krishnan, R., 1952-

Format:

Call Number

HF5415.2 P37 2007

Edition

2nd ed.

Publisher

Houghton Mifflin,

Publication Date

2007

ISBN

9780618660636

Available:
Holds:
Copies:

79.

International marketing

by

Kleindl, Brad

Author

Kleindl, Brad

Format:

Call Number

HF1416 K45 2007

Publisher

Thomson South-Western,

Publication Date

2007

ISBN

9780538729154

Available:
Holds:
Copies:

80.

Sports marketing

by

Fullerton, Sam

Author

Fullerton, Sam

Format:

Call Number

GV716 F84 2007

Publisher

McGraw-Hill/Irwin,

Publication Date

2007 2006

ISBN

9780073128214

Available:
Holds:
Copies:

81.

Marketing management

by

Saxena, Rajan

Author

Saxena, Rajan

Format:

Call Number

HF5415.13 S29 2006

Edition

3rd ed.

Publisher

Tata McGraw-Hill,

Publication Date

2006

ISBN

9780070599536

Available:
Holds:
Copies:

82.

E-marketing

by

Strauss, Judy

Author

Strauss, Judy, Ansary, Adel I., Frost, Raymond, 1960-

Format:

Call Number

HF5415.1265 S77 2006

Edition

4th ed.

Publisher

Pearson/Prentice Hall,

Publication Date

2006

ISBN

9780131485198

Available:
Holds:
Copies:

83.

Marketing management

by

Kotler, Philip

Author

Kotler, Philip, Keller, Kevin Lane, 1956-

Format:

Call Number

HF5415.13 K674 2006 f

Edition

12th ed.

Publisher

Pearson Prentice Hall,

Publication Date

2006

ISBN

9780131457577

Available:
Holds:
Copies:

84.

International marketing

by

Ghauri, Pervez

Author

Ghauri, Pervez, Cateora, Philip R.

Format:

Call Number

HF1009.5 G42 2006

Edition

2nd ed.

Publisher

McGraw - Hill,

Publication Date

2006

ISBN

9780077108304

Available:
Holds:
Copies:

85.

Marketing genius

by

Fisk, Peter

Author

Fisk, Peter

Format:

Call Number

HF5415.13 F57 2006

Publisher

Capstone ,

Publication Date

2006

ISBN

9781841126814

Available:
Holds:
Copies:

86.

Marketing research

by

Parasuraman, A.

Author

Parasuraman, A., Grewal, Dhruv, Krishnan, R. (Ramu)

Format:

Call Number

HF 5415.2 P37 2004

Publisher

Houghton Mifflin,

Publication Date

2004

ISBN

9780618000623

Available:
Holds:
Copies:

87.

Marketing yourself

by

Giletti, Dorene

Author

Giletti, Dorene

Format:

Call Number

HF5382.7 C54 2004

Publisher

Thomson South-Western,

Publication Date

2004

ISBN

9780538436403

Available:
Holds:
Copies:

88.

Marketing yourself

by

Giletti, Dorene

Author

Giletti, Dorene

Format:

Call Number

CP 4677

Publisher

Thomson South-Western,

Publication Date

2004

ISBN

9780538971379

Available:
Holds:
Copies:

89.

Foundation marketing

by

Hill, Elizabeth

Author

Hill, Elizabeth, O'Sullivan, Terry, 1957-

Format:

Call Number

HF5415 H544 2004

Edition

3rd ed.

Publisher

Prentice Hall PTR,

Publication Date

2004

ISBN

9780273655329

Available:
Holds:
Copies:

90.

Smart marketing

by

Mariotti, John

Author

Mariotti, John

Format:

Call Number

HF5415 M376 2004

Publisher

Capstone,

Publication Date

2004

ISBN

9781841125855

Available:
Holds:
Copies:

91.

Marketing management

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

HF5415.13 K674 2003

Publisher

Pearson Education Inc.,

Publication Date

2003

ISBN

9780130497154

Available:
Holds:
Copies:

92.

E-marketing

by

Strauss, Judy

Author

Strauss, Judy, Ansary, Adel I., Frost, Raymond, 1960-

Format:

Call Number

HF5415.I265 S77 2003

Edition

3rd ed.

Publisher

Pearson Education, Inc.,

Publication Date

2003

ISBN

9780130497574

Available:
Holds:
Copies:

93.

E-marketing

by

Strauss, Judy

Author

Strauss, Judy, Frost, Raymond

Format:

Call Number

HF5415.1265 S77 2001

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

2001

ISBN

9780130322647

Available:
Holds:
Copies:

94.

Marketing research

by

Chisnall, Peter

Author

Chisnall, Peter

Format:

Call Number

HF5415.2 C54 2001

Edition

6th ed.

Publisher

McGraw Hill,

Publication Date

2001

ISBN

9780077097516

Available:
Holds:
Copies:

95.

Marketing communications

by

Blythe, Jim

Author

Blythe, Jim

Format:

Call Number

HF5415.123 B59 2000

Publisher

Pearson,

Publication Date

2000

ISBN

9780273639602

Available:
Holds:
Copies:

96.

Marketing management

by

Diwan, Parag

Author

Diwan, Parag

Format:

Call Number

HF5415.13 D56 1999

Publisher

Golden Books Centre,

Publication Date

1999

ISBN

9789837203884

Available:
Holds:
Copies:

97.

Marketing management

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

SPKL

Publisher

Prentice Hall,

Publication Date

1999

ISBN

9780130122179

Available:
Holds:
Copies:

98.

Retail marketing

by

Omar, Ogenyi

Author

Omar, Ogenyi

Format:

Call Number

HF5429 O46 1999

Publisher

Financial Time Prentice Hall,

Publication Date

1999

ISBN

9780273638599

Available:
Holds:
Copies:

99.

Electronic marketing

by

Komenar, Margo

Author

Komenar, Margo

Format:

Call Number

HF5415.1265 K65 1997

Publisher

John Wiley & Sons,

Publication Date

1997

ISBN

9780471155539

Available:
Holds:
Copies:

100.

Marketing toolkit

by

Baxter, Alistair

Author

Baxter, Alistair

Format:

Call Number

HF5415 .B38 1997 rf

Publisher

Pergamon Open Learning,

Publication Date

1997

ISBN

9780750635509

Available:
Holds:
Copies:

101.

Marketing logistics

by

Christopher, Martin

Author

Christopher, Martin

Format:

Call Number

HF5415.13 C53 1997

Publisher

Butterworth-Heinemann,

Publication Date

1997

ISBN

9780750622097

Available:
Holds:
Copies:

102.

Marketing hospitality

by

Powers, Tom

Author

Powers, Tom

Format:

Call Number

TX911.3.M3 P68 1997

Edition

2nd ed

Publisher

John Wiley & Sons,

Publication Date

1997

ISBN

9780471127031

Available:
Holds:
Copies:

103.

Marketing visions

by

Bradmore, Don

Author

Bradmore, Don

Format:

Call Number

HF5415 M375 1997

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

1997

ISBN

9780724808724

Available:
Holds:
Copies:

104.

International marketing

by

Terpstra, Vern

Author

Terpstra, Vern, Sarathy, Ravi

Format:

Call Number

HF1416 T47 1997

Edition

7th ed

Publisher

The Dryden Press,

Publication Date

1997

ISBN

9780030180224

Available:
Holds:
Copies:

105.

Direct marketing

by

Allen, Margaret

Author

Allen, Margaret

Format:

Call Number

HF5415 A44 1997

Publisher

Kogan Page,

Publication Date

1997

ISBN

9780749420529

Available:
Holds:
Copies:

106.

Applied marketing

by

Wisner, Bern

Author

Wisner, Bern

Format:

Call Number

HF5415.W56 1996

Publisher

Prentice Hall,

Publication Date

1996

ISBN

9780133683820

Available:
Holds:
Copies:

107.

Interactive marketing

by

Molenaar, Cor

Author

Molenaar, Cor, Knegt, John

Format:

Call Number

HF5415.I264 M64 1996

Publisher

Gower,

Publication Date

1996

ISBN

9780566077135

Available:
Holds:
Copies:

108.

Marketing channels

by

Berman, Barry

Author

Berman, Barry

Format:

Call Number

HF5415.129 B47 1996

Publisher

John Wiley & Sons,

Publication Date

1996

ISBN

9780471577485

Available:
Holds:
Copies:

109.

Marketing strategy

by

Littler, Dale

Author

Littler, Dale, Wilson, Dominic

Format:

Call Number

HF5415.13 M374 1995

Publisher

Butterworth-Heinemann,

Publication Date

1995

ISBN

9780750606622

Available:
Holds:
Copies:

110.

International marketing

by

Terpstra, Vern

Author

Terpstra, Vern, Sarathy, Ravi

Format:

Call Number

HF1416.T47 1994

Edition

6th ed.

Publisher

Dryden Press,

Publication Date

1994

ISBN

9780030970535

Available:
Holds:
Copies:

111.

Green marketing

by

Peattie, Ken

Author

Peattie, Ken

Format:

Call Number

HF5413 P53 1992

Publisher

Pitman,

Publication Date

1992

ISBN

9780712108430

Available:
Holds:
Copies:

112.

Marketing research

by

Parasuraman, A.

Author

Parasuraman, A.

Format:

Call Number

HF5415.2 P37 1991

Edition

2nd ed.

Publisher

Addison-Wesley Pub. Co.,

Publication Date

1991

ISBN

9780201502824

Available:
Holds:
Copies:

113.

Marketing education

by

Gray, Lynton

Author

Gray, Lynton

Format:

Call Number

LB2806.G73 1991

Publisher

Open University Press,

Publication Date

1991

ISBN

9780335096763

Available:
Holds:
Copies:

114.

marketing today

by

Oliver, Gordon

Author

Oliver, Gordon

Format:

Call Number

HF5415 .O44 1990

Edition

3rd ed

Publisher

Prentice-Hall,

Publication Date

1990

ISBN

9780135566060

Available:
Holds:
Copies:

115.

Marketing hospitality

by

Powers, Tom

Author

Powers, Tom

Format:

Call Number

TX911.3.M3 P68 1990

Publisher

John Wiley & Sons,

Publication Date

1990

ISBN

9780471638469

Available:
Holds:
Copies:

116.

Marketing research

by

Kress, George

Author

Kress, George

Format:

Call Number

HF5415.2 K73 1988

Edition

3rd ed

Publisher

Prentice-Hall,

Publication Date

1988

ISBN

9780135584385

Available:
Holds:
Copies:

117.

Understanding marketing

by

West, Alan

Author

West, Alan

Format:

Call Number

HF5415.W47 1987

Publisher

Harper & Row,

Publication Date

1987

ISBN

9780063183841

Available:
Holds:
Copies:

118.

Marketing warfare

by

Ries, Al

Author

Ries, Al, Trout, Jack

Format:

Call Number

HF5415 R544 1986

Publisher

McGraw-Hill,

Publication Date

1986

ISBN

9780070527263

Available:
Holds:
Copies:

119.

Marketing management

by

Assael, Henry

Author

Assael, Henry

Format:

Call Number

HF5415.13.A77 1985

Publisher

Kent Pub,

Publication Date

1985

ISBN

9780534047887

Available:
Holds:
Copies:

120.

Marketing essentials

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

HF5415.K67 1984

Publisher

Prentice Hall,

Publication Date

1984

ISBN

9780135572320

Available:
Holds:
Copies:

121.

International marketing

by

Kahler, Ruel

Author

Kahler, Ruel

Format:

Call Number

HF1416 K33 1983

Edition

5th ed.

Publisher

South-Western,

Publication Date

1983

ISBN

9780538198400

Available:
Holds:
Copies:

122.

Basic marketing

by

Zikmund, William G.

Author

Zikmund, William G., D'Amico, Michael

Format:

Call Number

HF5415 Z54 1996

Publisher

West Publishing,

Publication Date

1996

ISBN

9780314071453

Available:
Holds:
Copies:

123.

International marketing

by

Baack, Daniel W. author

Author

Baack, Daniel W. author, Czarnecka, Barbara author, Baack, Donald author

Format:

Call Number

HF1416 B33 2019 f

Edition

Second edition

Publication Date

2019

ISBN

9781506389226 9781506389219 9781526463128 9781526463104 9781526463111

Available:
Holds:
Copies:

124.

YouTube Marketing

by

Eagle, Will, author

Author

Eagle, Will, author

Format:

Call Number

HF5415.1265 E24 2019

Publication Date

2019

ISBN

9781119541349

Available:
Holds:
Copies:

125.

INTERNATIONAL MARKETING

by

Helsen, Kristiaan, author

Author

Helsen, Kristiaan, author, Kotabe, Masaaki, author

Format:

Call Number

HF1416 H45 2017 f

Edition

7th. Edition Wiley Custom Edition

Publication Date

2017

ISBN

9781119923435

Available:
Holds:
Copies:

126.

Marketing management

by

Kotler, Philip author

Author

Kotler, Philip author, Keller, Kevin Lane, 1956- author

Format:

Call Number

HF5415.13 K674 2016 f

Edition

Fifteen edition, Global edition

Publication Date

2016 2015

ISBN

9781292092621

Available:
Holds:
Copies:

127.

Contemporary marketing

by

Kurtz, David L.

Author

Kurtz, David L.

Format:

Call Number

HF5415 B668 2015 f

Edition

Update 2015

Publisher

Cengage Learning,

Publication Date

2015

ISBN

9781285187624

Available:
Holds:
Copies:

128.

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415 B66 2014 f

Edition

16th ed.

Publisher

Cengage Learning,

Publication Date

2014

ISBN

9781133628460

Available:
Holds:
Copies:

129.

International marketing

by

Czinkota, Michael R., author

Author

Czinkota, Michael R., author, Ronkainen, Ilkka A., author, Sutton-Brady, Catherine, author, Beal, Tim, author, Stegemann, Nicole, author

Format:

Call Number

HF1416 C956 2014

Edition

Third Asia-Pacific edition

Publisher

Cengage Learning,

Publication Date

2014

ISBN

9780170237871

Available:
Holds:
Copies:

130.

Contemporary marketing

by

Chua, Adeline Phaik Harn, author

Author

Chua, Adeline Phaik Harn, author

Format:

Call Number

HF5415 C66 2014 f

Edition

Malaysia ed.

Publisher

Cengage Learning,

Publication Date

2014

ISBN

9789670357348

Available:
Holds:
Copies:

131.

Marketing research

by

Aaker, David A.

Author

Aaker, David A.

Format:

Call Number

HF5415.2 M3744 2013

Edition

11th ed., international student version

Publisher

John Wiley,

Publication Date

2013

ISBN

9781118321812

Available:
Holds:
Copies:

132.

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Gilly, Mary C., Graham, John L.

Format:

Call Number

HF1416 C375 2013 f

Edition

16th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2013

ISBN

9780073529974

Available:
Holds:
Copies:

133.

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2013

Edition

10th ed.

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780078028908

Available:
Holds:
Copies:

134.

International marketing

by

Baack, Daniel W.

Author

Baack, Daniel W., Harris, Eric G., Baack, Donald

Format:

Call Number

HF1416 B33 2013 f

Publisher

SAGE,

Publication Date

2013

ISBN

9781452226354

Available:
Holds:
Copies:

135.

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415 B66 2012 f

Edition

15th ed.

Publisher

Thomson/South-Western,

Publication Date

2012

ISBN

9781111221782

Available:
Holds:
Copies:

136.

Sustainable marketing

by

Martin, Diane, 1958-

Author

Martin, Diane, 1958-, Schouten, John

Format:

Call Number

HF5413 M37 2012 f

Publisher

Pearson Prentice Hall,

Publication Date

2012

ISBN

9780136117070

Available:
Holds:
Copies:

137.

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Gilly, Mary C., Graham, John L.

Format:

Call Number

HF1416 C375 2011 f

Edition

15th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2011

ISBN

9780073529943

Available:
Holds:
Copies:

138.

Global marketing

by

Keegan, Warren J.

Author

Keegan, Warren J., Green, Mark C.

Format:

Call Number

HF1416 K434 2011 f

Edition

6th ed.

Publisher

Pearson Education (US),

Publication Date

2011

ISBN

9780137042685

Available:
Holds:
Copies:

139.

Marketing strategy

by

Ferrell, O. C.

Author

Ferrell, O. C., Hartline, Michael D.

Format:

Call Number

HF5415.13 M358 2011

Edition

5th ed.

Publisher

South-Western Cengage Learning,

Publication Date

2011

ISBN

9780538467384

Available:
Holds:
Copies:

140.

International marketing

by

Czinkota, Michael R.

Author

Czinkota, Michael R.

Format:

Call Number

HF5415.12.A9 I58 2011

Edition

2nd ed.

Publisher

Thomson Learning,

Publication Date

2011

ISBN

9780170186964

Available:
Holds:
Copies:

141.

International marketing

by

Czinkota, Michael R.

Author

Czinkota, Michael R., Ronkainen, Ilkka A.

Format:

Call Number

HF1416 C953 2010 f

Edition

9th ed.

Publisher

South-Western Cengage Learning,

Publication Date

2010

ISBN

9781439040584

Available:
Holds:
Copies:

142.

Internet marketing

by

Nayak, Akshaya Kumar

Author

Nayak, Akshaya Kumar, Chiranjeev, Avinash

Format:

Call Number

HF5415.1265 N39 2010

Publisher

Jnanada Prakashan,

Publication Date

2010

ISBN

9788171394135

Available:
Holds:
Copies:

143.

Tourism marketing

by

Chaudhary, Manjula, 1963-

Author

Chaudhary, Manjula, 1963-

Format:

Call Number

G155.A1 C434 2010

Publisher

Oxford University Press,

Publication Date

2010

ISBN

9780198066309

Available:
Holds:
Copies:

144.

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415 B66 2010 f

Edition

14th ed.

Publisher

South-Western Cengage Learning,

Publication Date

2010

ISBN

9780324582031

Available:
Holds:
Copies:

145.

Marketing management

by

Marshall, Greg W.

Author

Marshall, Greg W., Johnston, Mark W.

Format:

Call Number

HF5415.13 M37 2010

Publisher

McGraw-Hill,

Publication Date

2010

ISBN

9780073529790

Available:
Holds:
Copies:

146.

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E.

Format:

Call Number

HF5415 B66 2009 f

Edition

2nd Canadian ed.

Publisher

Nelson College Indigenous,

Publication Date

2009

ISBN

9780176500030

Available:
Holds:
Copies:

147.

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2009

Edition

9th ed

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381008

Available:
Holds:
Copies:

148.

Marketing ethics

by

Brenkert, George G.

Author

Brenkert, George G.

Format:

Call Number

HF5415 B73 2008

Publisher

Blackwell Pub.,

Publication Date

2008

ISBN

9780631214229

Available:
Holds:
Copies:

149.

Global marketing

by

Keegan, Warren J.

Author

Keegan, Warren J., Green, Mark C.

Format:

Call Number

HF1416 K434 2008

Edition

5th ed.

Publisher

Pearson/Prentice Hall,

Publication Date

2008

ISBN

9780131754348

Available:
Holds:
Copies:

150.

Marketing strategy

by

Ferrell, O. C.

Author

Ferrell, O. C., Hartline, Michael D.

Format:

Edition

4e [ed.].

Publisher

Thomson South-Western,

Publication Date

2008

ISBN

9780324362725

Table of contents only http://www.loc.gov/catdir/toc/fy0709/2006938699.html

Available:
Holds:
Copies:

151.

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415 B66 2008

Edition

13th ed.

Publisher

South-Western College Pub.,

Publication Date

2008

ISBN

9780324536386

Available:
Holds:
Copies:

152.

Sport marketing

by

Mullin, Bernard James

Author

Mullin, Bernard James, Hardy, Stephen, 1948-, Sutton, William Anthony, 1951-

Format:

Call Number

GV716 M84 2007

Edition

3rd ed.

Publisher

Human Kinetics,

Publication Date

2007

ISBN

9780736060523

Available:
Holds:
Copies:

153.

Marketing research

by

McDaniel, Carl D.

Author

McDaniel, Carl D., Gates, Roger H., 1942-

Format:

Call Number

HF5415.2 M32 2007

Edition

7th ed.

Publisher

John Wiley & Sons,

Publication Date

2007

ISBN

9780471755289

Available:
Holds:
Copies:

154.

Marketing research

by

McDaniel, Carl D.

Author

McDaniel, Carl D., Gates, Roger H., 1942-

Format:

Call Number

CP 8978

Edition

7th ed.

Publisher

John Wiley & Sons,

Publication Date

2007

ISBN

9780470045572

Available:
Holds:
Copies:

155.

Industrial marketing

by

Ghosh, P. K.

Author

Ghosh, P. K.

Format:

Call Number

HF5415 G46 2006

Publisher

Oxford University Press,

Publication Date

2006

ISBN

9780195677942

Available:
Holds:
Copies:

156.

Marketing research

by

Burns, Alvin C.

Author

Burns, Alvin C., Bush, Ronald F.

Format:

Call Number

HF5415.2 B87 2006

Edition

5th ed.

Publisher

Prentice Hall,

Publication Date

2005

ISBN

9780131477322

Available:
Holds:
Copies:

157.

Relationship marketing

by

Egan, John, 1952-

Author

Egan, John, 1952-, Harker, Michael

Format:

Call Number

HF5415.55 R44 2005

Publisher

Sage Publications

Publication Date

2005

ISBN

9781412908665

Available:
Holds:
Copies:

158.

Marketing strategy

by

Ferrell, O. C.

Author

Ferrell, O. C.

Format:

Call Number

HF5415.13 F47 2005

Edition

3rd ed.

Publisher

Thomson/South-Western,

Publication Date

2005

ISBN

9780324201406

Available:
Holds:
Copies:

159.

Business marketing

by

Bingham, Frank G.

Author

Bingham, Frank G., Gomes, Roger, Knowles, Patricia A.

Format:

Call Number

HF5415.1263 B56 2005

Edition

3rd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072859119

Available:
Holds:
Copies:

160.

Marketing research

by

McDaniel, Carl D.

Author

McDaniel, Carl D., Gates, Roger H., 1942-

Format:

Call Number

HF5415.2 M32 2005

Edition

6th ed.

Publisher

John Wiley & Sons,

Publication Date

2005

ISBN

9780471455196

Available:
Holds:
Copies:

161.

Internet marketing

by

Cox, Barbara G., 1946-

Author

Cox, Barbara G., 1946-, Koelzer, William

Format:

Call Number

HF5415.1265 C69 2004

Publisher

Pearson/Prentice Hall,

Publication Date

2004

ISBN

9780130336286

Available:
Holds:
Copies:

162.

Marketing Research

by

Lukas, Bryan A.

Author

Lukas, Bryan A.

Format:

Call Number

CP 8092

Publisher

McGraw-Hill Australia,

Publication Date

2004

ISBN

9780074711385

Available:
Holds:
Copies:

163.

Marketing Research

by

Lukas, Bryan A.

Author

Lukas, Bryan A.

Format:

Call Number

HF5415.2 M375 2004

Publisher

McGraw-Hill Australia,

Publication Date

2004

ISBN

9780074711385

Available:
Holds:
Copies:

164.

Marketing research

by

Aaker, David A.

Author

Aaker, David A., Kumar, V., 1957-, Day, George S.

Format:

Call Number

HF5415.2 A14 2004

Edition

8th ed.

Publisher

John Wiley & Sons,

Publication Date

2004

ISBN

9780471230571

Available:
Holds:
Copies:

165.

Marketing essentials

by

Lois, Schneider Farese

Author

Lois, Schneider Farese, Grady, Kimbrell, Carl A. Woloszyk

Format:

Call Number

HF5415 L64 2003

Publisher

McGraw-Hill,

Publication Date

2003

ISBN

9780078303975

Available:
Holds:
Copies:

166.

International marketing

by

Czinkota, Michael R.

Author

Czinkota, Michael R., Ronkainen, Ilkka A.

Format:

Call Number

HF1416 C944 2002

Edition

2002 update

Publisher

Thomson/South-Western,

Publication Date

2002

ISBN

9780030330964

Available:
Holds:
Copies:

167.

Marketing strategy

by

Ferrell, O. C.

Author

Ferrell, O. C.

Format:

Call Number

HF5415.15 F47 2002

Edition

2nd ed.

Publisher

South-Western/Thomson Learning,

Publication Date

2002

ISBN

9780030321030

Available:
Holds:
Copies:

168.

Marketing research

by

Aaker, David A.

Author

Aaker, David A., Kumar, V., 1957-, Day, George S.

Format:

Call Number

HF5415.2 A14 2001

Edition

7th ed.

Publisher

John Wiley,

Publication Date

2001

ISBN

9780471363408

Available:
Holds:
Copies:

169.

Marketing management

by

Czinkota, Michael R.

Author

Czinkota, Michael R., Kotabe, Masaaki

Format:

Call Number

HF5415.13 C95 2001

Edition

2nd ed.

Publisher

South-Western College Pub,

Publication Date

2001

ISBN

9780324022032

Online support and other info: http://czinkota.swcollege.com/

Available:
Holds:
Copies:

170.

Marketing channels

by

Coughlan, Anne T.

Author

Coughlan, Anne T.

Format:

Call Number

HF5415.129 S75 2001

Edition

6th ed.

Publisher

Prentice Hall,

Publication Date

2001

ISBN

9780130127723

Available:
Holds:
Copies:

171.

Marketing management

by

Lancaster, Geoffrey, 1938-

Author

Lancaster, Geoffrey, 1938-, Massingham, Lester

Format:

Call Number

HF5415.13 L36 2001

Edition

3rd ed.

Publisher

McGraw Hill

Publication Date

2001

ISBN

9780077097523

Available:
Holds:
Copies:

172.

Information marketing

by

Rowley, Jennifer E.

Author

Rowley, Jennifer E.

Format:

Call Number

HD9999.I492 R69 2001

Publisher

Ashgate,

Publication Date

2001

ISBN

9780566082221

Available:
Holds:
Copies:

173.

Business marketing

by

Bingham, Frank G.

Author

Bingham, Frank G., Gomes, Roger

Format:

Call Number

HF5415.1263 B56 2001

Edition

2nd ed.

Publisher

NTC/Contemporary Pub.,

Publication Date

2001

ISBN

9780844215389

Available:
Holds:
Copies:

174.

Marketing research

by

Beri, G. C.

Author

Beri, G. C.

Format:

Call Number

HF5415.2 B48 2000

Edition

3rd ed.

Publisher

McGraw-Hill,

Publication Date

2000

ISBN

9780074635353

Available:
Holds:
Copies:

175.

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W.

Format:

Call Number

HF5415.135 C72 2000

Edition

6th ed.

Publisher

Irwin / McGraw-Hill,

Publication Date

2000

ISBN

9780071169417

Available:
Holds:
Copies:

176.

Marketing research

by

Burns, Alvin C.

Author

Burns, Alvin C., Bush, Ronald F.

Format:

Call Number

HF5415.2 B87 2000

Edition

3rd ed.

Publisher

Prentice Hall,

Publication Date

2000

ISBN

9780130144119

Available:
Holds:
Copies:

177.

Marketing research

by

Burns, Alvin C.

Author

Burns, Alvin C., Bush, Ronald F.

Format:

Call Number

CP 1247

Edition

3rd ed.

Publisher

Prentice Hall,

Publication Date

2000

ISBN

9780130144119

Available:
Holds:
Copies:

178.

Marketing research

by

Malhotra, Naresh K.

Author

Malhotra, Naresh K., Birks, David F.

Format:

Call Number

CP 5419

Edition

European ed.

Publisher

Pearson Higher Education,

Publication Date

2000

ISBN

9780139229640

Available:
Holds:
Copies:

179.

Sport marketing

by

Mullin, Bernard James

Author

Mullin, Bernard James, Hardy, Stephen, 1948-, Sutton, William Anthony, 1951-

Format:

Call Number

GV716 M84 2000

Edition

2nd. ed.

Publisher

Human Kinetics,

Publication Date

2000

ISBN

9780880118774

Available:
Holds:
Copies:

180.

Business marketing

by

Brierty, Edward G.

Author

Brierty, Edward G., Eckles, Robert W., Reeder, Robert R.

Format:

Call Number

HF5415.1263 B74 1998

Edition

3rd ed.

Publisher

Prentice Hall,

Publication Date

1998

ISBN

9780137573783

Available:
Holds:
Copies:

181.

Marketing research

by

Aaker, David A.

Author

Aaker, David A., Kumar, V., 1957-, Day, George S.

Format:

Call Number

HF5415.2 A14 1998

Edition

6th ed.

Publisher

John Wiley & Sons,

Publication Date

1998

ISBN

9780471170693

Available:
Holds:
Copies:

182.

Marketing essentials

by

Evans, Joel R.

Author

Evans, Joel R., Berman, Barry, Wellington, William J.

Format:

Call Number

HF5415 E86 1998

Publisher

Prentice Hall,

Publication Date

1998

ISBN

9780138890315

Available:
Holds:
Copies:

183.

Understanding marketing

by

Davies, Mark A. P.

Author

Davies, Mark A. P.

Format:

Call Number

HF5415 D383 1998

Publisher

Prentice Hall,

Publication Date

1998

ISBN

9780134904672

Available:
Holds:
Copies:

184.

Marketing management

by

Bagozzi, Richard P.

Author

Bagozzi, Richard P.

Format:

Call Number

HF5415.13 M35 1998

Publisher

Prentice Hall,

Publication Date

1998

ISBN

9780023051623

Available:
Holds:
Copies:

185.

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W.

Format:

Call Number

HF5415.135 C72 1997

Edition

5th ed.

Publisher

Irwin,

Publication Date

1997

ISBN

9780256214383

Available:
Holds:
Copies:

186.

Marketing management

by

Dickson, Peter R.

Author

Dickson, Peter R.

Format:

Call Number

HF5415.13 D52 1997

Edition

2nd ed.

Publisher

Dryden Press,

Publication Date

1997

ISBN

9780030177422

Available:
Holds:
Copies:

187.

Service marketing

by

Rust, Roland T.

Author

Rust, Roland T., Zahorik, Anthony J., Keiningham, Timothy L.

Format:

Call Number

HD9980.5 R87 1996

Publisher

HarperCollins College Publishers,

Publication Date

1996

ISBN

9780673991454

Available:
Holds:
Copies:

188.

Global marketing

by

Lamont, Douglas F.

Author

Lamont, Douglas F.

Format:

Call Number

HF1416 L35 1996

Publisher

Blackwell Pub,

Publication Date

1996

ISBN

9781557864932

Available:
Holds:
Copies:

189.

Marketing channels

by

Stern, Louis W.

Author

Stern, Louis W., El-Ansary, Adel I., Coughlan, Anne T.

Format:

Call Number

HF5415.129 S73 1996

Edition

5th ed.

Publisher

Prentice Hall,

Publication Date

1996

ISBN

9780132427937

Available:
Holds:
Copies:

190.

Services marketing

by

Lovelock, Christopher H.

Author

Lovelock, Christopher H.

Format:

Call Number

HF5415.122.L68 1996

Edition

3rd ed

Publisher

Prentice Hall,

Publication Date

1996

ISBN

9780134558417

Available:
Holds:
Copies:

191.

Global marketing

by

Czinkota, Michael R.

Author

Czinkota, Michael R., Ronkainen, llkka A.

Format:

Call Number

HF1416 C943 1996

Publisher

Dryden Press,

Publication Date

1996

ISBN

9780030106491

Available:
Holds:
Copies:

192.

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R.

Format:

Call Number

HF1416.C372 1996

Edition

9th ed

Publisher

Irwin,

Publication Date

1996

ISBN

9780256139501

Available:
Holds:
Copies:

193.

Services marketing

by

Zeithaml, Valarie A.

Author

Zeithaml, Valarie A., Bitner, Mary Jo

Format:

Call Number

HD9980.5 Z45 1996

Publisher

McGraw-Hill,

Publication Date

1996

ISBN

9780070782501

Available:
Holds:
Copies:

194.

Marketing mistakes

by

Hartley, Robert F.

Author

Hartley, Robert F.

Format:

Call Number

HF5415.1.H37 1992

Edition

6th ed.

Publisher

John Wiley & Sons,

Publication Date

1995

ISBN

9780471000884

Available:
Holds:
Copies:

195.

Marketing research

by

Burns, Alvin C.

Author

Burns, Alvin C., Bush, Ronald F.

Format:

Call Number

DSK 883

Publisher

Prentice Hall,

Publication Date

1995

ISBN

9780131498655

Available:
Holds:
Copies:

196.

Marketing research

by

Burns, Alvin C.

Author

Burns, Alvin C., Bush, Ronald F.

Format:

Call Number

HF5415.2 B87 1995

Publisher

Prentice Hall,

Publication Date

1995

ISBN

9780131498655

Available:
Holds:
Copies:

197.

Marketing research

by

Burns, Alvin C.

Author

Burns, Alvin C., Bush, Ronald F

Format:

Call Number

HF5415.2 B87 1995

Edition

3rd ed.

Publisher

Prentice-Hall,

Publication Date

1995

ISBN

9780130174512

Available:
Holds:
Copies:

198.

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415 B66 1992 f

Publisher

Dryden Press,

Publication Date

1995

ISBN

9780030976018

Available:
Holds:
Copies:

199.

Modern marketing

by

Jefkins, Frank William

Author

Jefkins, Frank William

Format:

Call Number

HF5415 J44 1993

Edition

3rd ed.

Publisher

Pitman Publishing,

Publication Date

1994 1993

ISBN

9780712108539

Available:
Holds:
Copies:

200.

International marketing

by

Walsh, L. S.

Author

Walsh, L. S.

Format:

Call Number

HF1416 W34 1993

Edition

3rd ed.

Publisher

MacDonald & Evans ; Financial Times,

Publication Date

1993

ISBN

9780712109819 9780273634171

Available:
Holds:
Copies:

201.

Business marketing

by

Gross, Andrew C.

Author

Gross, Andrew C.

Format:

Call Number

HF5415 G77 1993

Publisher

Houghton Mifflin,

Publication Date

1993

ISBN

9780395560839

Available:
Holds:
Copies:

202.

Marketing management

by

Lancaster, Geoffrey, 1938-

Author

Lancaster, Geoffrey, 1938-, Massingham, Lester

Format:

Call Number

HF5415.13 L36 1993

Publisher

McGraw-Hill,

Publication Date

1993

ISBN

9780077074203

Available:
Holds:
Copies:

203.

Marketing fundamentals

by

Husted, Stewart W.

Author

Husted, Stewart W., Varble, Dale L., Lowry, James R.

Format:

Call Number

HF5415 H88 1993

Publisher

Delmar Publishers,

Publication Date

1993

ISBN

9780827348486

Available:
Holds:
Copies:

204.

Marketing research

by

Wong, Toon Quee

Author

Wong, Toon Quee

Format:

Call Number

HF5415.2 W64 1993

Edition

2nd ed.

Publisher

Heinemann

Publication Date

1993

ISBN

9789971643126

Available:
Holds:
Copies:

205.

Marketing management

by

Mason, Joseph B.

Author

Mason, Joseph B., Ezell, Hazel F.

Format:

Call Number

HF5415.13 M373 1993

Publisher

Macmillan,

Publication Date

1993

ISBN

9780023769214

Available:
Holds:
Copies:

206.

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415.B66 1992 f

Edition

7th ed.

Publisher

Harcourt Brace College,

Publication Date

1992

ISBN

9780030540189

Available:
Holds:
Copies:

207.

Export marketing

by

Japan Productivity Center

Author

Japan Productivity Center

Format:

Call Number

HF1009.5.E96 1991

Publisher

Overseas Technical Cooperation Dept,

Publication Date

1991

Available:
Holds:
Copies:

208.

Services marketing

by

Lovelock, Christopher H.

Author

Lovelock, Christopher H.

Format:

Call Number

HF5415.122.L68 1991

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

1991

ISBN

9780138070663

Available:
Holds:
Copies:

209.

Tourism marketing

by

Coltman, Michael M.

Author

Coltman, Michael M.

Format:

Call Number

G155.A1 C64 1989

Publisher

Van Nostrand Reinhold,

Publication Date

1989

ISBN

9780442236199

Available:
Holds:
Copies:

210.

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415.B66 1989

Edition

6th ed.

Publisher

Dryden Press,

Publication Date

1989

ISBN

9780030228148

Available:
Holds:
Copies:

211.

Marketing channels

by

Stern, Louis W.

Author

Stern, Louis W.

Format:

Call Number

HF5415.129.S73 1988

Edition

3rd ed.

Publisher

Prentice-Hall,

Publication Date

1988

ISBN

9780135568200

Available:
Holds:
Copies:

212.

Marketing management

by

Malaysian Institute of Management

Author

Malaysian Institute of Management

Format:

Call Number

HF5415.13.M38 1988

Publisher

Pelanduk Pub.,

Publication Date

1988

ISBN

9789679782035

Available:
Holds:
Copies:

213.

Marketing research

by

Weiers, Ronald M.

Author

Weiers, Ronald M.

Format:

Call Number

HF5415.2.W44 1988

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

1988

ISBN

9780135584798

Available:
Holds:
Copies:

214.

Marketing management

by

Park, C. Whan

Author

Park, C. Whan, Zaltman, Gerald

Format:

Call Number

HF5415.13.P37 1987

Publisher

Dryden Pr,

Publication Date

1987

ISBN

9780030055980

Available:
Holds:
Copies:

215.

Marketing experiences

by

Moody, Harold T.

Author

Moody, Harold T.

Format:

Call Number

HF5415.M66 1987 f

Publisher

South-Western Pub.,

Publication Date

1987

ISBN

9780538190602

Available:
Holds:
Copies:

216.

Marketing research

by

Aaker, David A.

Author

Aaker, David A., Day, George S.

Format:

Call Number

HF5415.2 A14 1986

Edition

3rd ed.

Publisher

Wiley,

Publication Date

1986

ISBN

9780471838753

Available:
Holds:
Copies:

217.

Contemporary marketing

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415.B66 1980

Edition

3rd ed

Publisher

Dryden Pr.,

Publication Date

1980

ISBN

9780030513916

Available:
Holds:
Copies:

218.

Marketing principles

by

Enis, Ben M.

Author

Enis, Ben M.

Format:

Call Number

HF5415.13.E54 1980

Edition

3rd ed

Publisher

Goodyear Pub,

Publication Date

1980

ISBN

9780830254842

Available:
Holds:
Copies:

219.

Marketing checklist

by

Pusat Daya Pengeluaran Negara

Author

Pusat Daya Pengeluaran Negara

Format:

Call Number

HD56 P88 1975 w

Publication Date

1975

Available:
Holds:
Copies:

220.

Marketing Research

by

McDaniel, Carl D. author

Author

McDaniel, Carl D. author, Gates, Roger H., 1942- author

Format:

Call Number

HF5415.2 M32 2019

Edition

Eleventh Edition (Asia Edition)

ISBN

9781119586500

Available:
Holds:
Copies:

221.

Marketing management

Format:

Call Number

HF5415.13 M37 1998

Publisher

Anmol Pubs,

Publication Date

1998

ISBN

9788174883988

Available:
Holds:
Copies:

222.

Gas marketing

Format:

Call Number

TH6800.G37 j23no1-12(1979)

Publisher

Benn.,

Publication Date

1983 1982 1981 1980 1979

ISSN

03087026

Available:
Holds:
Copies:

223.

Gas marketing

Format:

Call Number

TH6800 G37

Available:
Holds:
Copies:

224.

Direct marketing

Format:

Call Number

CP 199

ISSN

00123188

Online via Proquest Direct

Accessible within UTM campus

Available:
Holds:
Copies:

225.

Bank marketing

Format:

Call Number

CP 199

ISSN

08883149

Available:
Holds:
Copies:

226.

The marketing book

by

Baker, Michael John

Author

Baker, Michael John, Chartered Institute of Marketing

Format:

Call Number

HF5415 M371 1994

Edition

3rd ed

Publisher

Butterworth-Heinemann,

Publication Date

1994

ISBN

9780750620222

Available:
Holds:
Copies:

227.

Critical marketing studies

by

Tadajewski, Mark

Author

Tadajewski, Mark, Maclaran, Pauline

Format:

Call Number

HF5415 C734 2009 v.1

Publisher

SAGE,

Publication Date

2009

ISBN

9781847875709

Available:
Holds:
Copies:

228.

Marketing : the core

by

Kerin, Roger A.

Author

Kerin, Roger A., Hartley, Steven William, Rudelus, William

Format:

Call Number

HF5415 K47 2004

Publisher

McGraw-Hill/Irwin,

Publication Date

2004

ISBN

9780072547030

Available:
Holds:
Copies:

229.

Digital Marketing Fundamentals

by

Visser, Marjolein, author

Author

Visser, Marjolein, author, Sikkenga, Berend, author, Berry, Mike, author

Format:

Call Number

HF5415.1265 V577 2018

ISBN

9789001887124

Available:
Holds:
Copies:

230.

Mathematics in marketing

by

Logan, William Boyd

Author

Logan, William Boyd, Freeman, M. Herbert (Max Herbert), 1907-

Format:

Call Number

HF5695 L63 1978 f

Edition

2nd ed.

Publisher

McGraw-Hill,

Publication Date

1978

ISBN

9780070384620

Available:
Holds:
Copies:

231.

Marketing to Millennials

by

Padveen, Corey

Author

Padveen, Corey

Format:

Call Number

HF5415.332.Y66 P33 2017

Publication Date

2017

ISBN

9781119369042

Available:
Holds:
Copies:

232.

The marketing book

by

Baker, Michael John

Author

Baker, Michael John, Chartered Institute of Marketing

Format:

Call Number

HF5415 M371 1999

Edition

4th ed.

Publisher

Butterworth-Heinemann,

Publication Date

1999

ISBN

9780750641142

Available:
Holds:
Copies:

233.

Marketing : an introduction

by

Armstrong, Gary

Author

Armstrong, Gary, Kotler, Philip

Format:

Call Number

HF5415 K62 2013 f

Edition

11th ed., Global ed.

Publisher

Pearson,

Publication Date

2013

ISBN

9780273767183

Available:
Holds:
Copies:

234.

Marketing : the core

by

Kerin, Roger A.

Author

Kerin, Roger A., Hartley, Steven William, Rudelius, William

Format:

Call Number

HF5415 K47 2013 f

Edition

5th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2013

ISBN

9780078028922

Available:
Holds:
Copies:

235.

Strategic marketing problems

by

Kerin, Roger A.

Author

Kerin, Roger A., Peterson, Robert A.

Format:

Call Number

HF5415.135 K47 2013 f

Edition

13th ed.

Publisher

Prentice Hall,

Publication Date

2013

ISBN

9780132747257

Available:
Holds:
Copies:

236.

Marketing in Asia

by

Kerin, Roger A.

Author

Kerin, Roger A.

Format:

Call Number

HF5415 M372 2012 f

Edition

2nd ed.

Publisher

McGraw-Hill,

Publication Date

2013 2012

ISBN

9781259007897

Available:
Holds:
Copies:

237.

Entrepreneurial marketing : globalperspectives

by

Sethna, Zubin, editor

Author

Sethna, Zubin, editor, Jones, Rosalind, Harrigan, Paul

Format:

Call Number

HB615 E674 2013

Publisher

Emerald Group Publishing Limited,

Publication Date

2013

ISBN

9781781907863

Available:
Holds:
Copies:

238.

Principles of marketing

by

Kotler, Philip, author

Author

Kotler, Philip, author, Armstrong, Gary, author

Format:

Call Number

HF5415 K68 2012 f

Edition

14th ed.

Publisher

Pearson Prentice Hall,

Publication Date

2012

ISBN

9780273752431

Available:
Holds:
Copies:

239.

Marketing information system

by

Baker, Stephen., editor

Author

Baker, Stephen., editor

Format:

Call Number

HF5415.13 M372 2012

Publisher

Nyx Academics,

Publication Date

2012

ISBN

9781621581826

Available:
Holds:
Copies:

240.

Marketing research essentials

by

McDaniel, Carl D.

Author

McDaniel, Carl D.

Format:

Call Number

HF5415.2 M324 2010

Edition

7th ed.

Publisher

John Wiley & Sons,

Publication Date

2010

ISBN

9780470627631 9780470169704

Available:
Holds:
Copies:

241.

Kellogg on marketing

by

Tybout, Alice M.

Author

Tybout, Alice M., Calder, Bobby J., J. L. Kellogg Graduate School of Management

Format:

Call Number

HF5415 K45 2010

Edition

2nd ed.

Publisher

Wiley,

Publication Date

2010

ISBN

9780470580141

Available:
Holds:
Copies:

242.

Principles of marketing

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

HF5415 P753 2010 f

Publisher

Prentice Hall,

Publication Date

2010

ISBN

9789673490486

Available:
Holds:
Copies:

243.

Marketing : an introduction

by

Masterson, Rosalind

Author

Masterson, Rosalind, Pickton, David

Format:

Call Number

HF5415 M37 2010 f

Edition

2nd ed.

Publisher

Sage Publications,

Publication Date

2010

ISBN

9781849205702 9781849205719

Available:
Holds:
Copies:

244.

Basic marketing research

by

Churchill, Gilbert A.

Author

Churchill, Gilbert A., Brown, Tom J., Suter, Tracy A.

Format:

Call Number

HF5415.2 C58 2010 f

Edition

7th ed.

Publisher

South-Western,

Publication Date

2010

ISBN

9781439041390

Available:
Holds:
Copies:

245.

Hospitality marketing management

by

Reid, Robert D.

Author

Reid, Robert D., Bojanic, David C.

Format:

Call Number

TX911.3.M3 R444 2010

Edition

5th ed.

Publisher

John Wiley & Sons,

Publication Date

2010

ISBN

9780470088586

Available:
Holds:
Copies:

246.

Exploring marketing research

by

Zikmund, William G.

Author

Zikmund, William G., Babin, Barry J.

Format:

Call Number

HF5415.2 Z54 2010

Edition

10th ed.

Publisher

Thomson Learning,

Publication Date

2010

ISBN

9780324788617

Available:
Holds:
Copies:

247.

Principles of marketing

by

Kotler, Philip

Author

Kotler, Philip, Armstrong, Gary (Gary M.)

Format:

Call Number

HF5415 K68 2010

Edition

13th ed.

Publication Date

2010

ISBN

9780136079415 9780137006694

Available:
Holds:
Copies:

248.

Perspectives on marketing

by

Miletsky, Jason I.

Author

Miletsky, Jason I., Hand, Michael

Format:

Call Number

HF5414 M55 2009

Publisher

Course Technology,

Publication Date

2009

ISBN

9781598638714

Available:
Holds:
Copies:

249.

Principles of marketing

by

Nor Khalidah Abu

Author

Nor Khalidah Abu, Yusniza Kamarulzaman

Format:

Call Number

HF5415 N68 2009

Publisher

Oxford,

Publication Date

2009

ISBN

9789834505059

Available:
Holds:
Copies:

250.

Strategic marketing planning

by

Gilligan, Colin.

Author

Gilligan, Colin., Wilson, Richard M. S.

Format:

Call Number

HF5415.135 G55 2009

Edition

2nd ed.

Publisher

Elsevier/Butterworth-Heinemann,

Publication Date

2009

ISBN

9781856176170

Available:
Holds:
Copies:

251.

Marketing : the core

by

Kerin, Roger, author

Author

Kerin, Roger, author, Hartley, Steven William, Rudelus, William

Format:

Call Number

HF5415 K47 2009

Edition

3rd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381060

Available:
Holds:
Copies:

252.

Foundations of marketing

by

Pride, William M.

Author

Pride, William M., Ferrell, O. C.

Format:

Call Number

HF5415 P65 2009

Edition

3rd ed.

Publisher

Houghton Mifflin Company,

Publication Date

2009

ISBN

9780618973378

Available:
Holds:
Copies:

253.

Marketing : an introduction

by

Armstrong, Gary

Author

Armstrong, Gary

Format:

Call Number

HF5415 K62 2009

Edition

9th ed.

Publisher

Prentice-Hall,

Publication Date

2009

ISBN

9780135153109

Available:
Holds:
Copies:

254.

Contemporary marketing 2009

by

Kurtz, David L.

Author

Kurtz, David L.

Format:

Call Number

HF5410 K87 2009 f

Publisher

South-Western,

Publication Date

2009

ISBN

9780324580211

Available:
Holds:
Copies:

255.

Introduction to marketing

by

McDaniel, Carl

Author

McDaniel, Carl, Lamb, Charles W., 1944-, Hair, Joseph F.

Format:

Call Number

HF5415 M324 2009

Edition

10th ed.

Publisher

Cengage Learning,

Publication Date

2009

ISBN

9780324599312

Available:
Holds:
Copies:

256.

Marketing in Asia

by

Kerin, Roger A.

Author

Kerin, Roger A., Hartley, Steven W., Rudelius, William., Lau, Geok Theng.

Format:

Call Number

HF5415 M372 2009 f

Edition

Ninth edition

Publication Date

2009

ISBN

9780071274258

Available:
Holds:
Copies:

257.

Integrated marketing communications

by

Ouwersloot, Hans

Author

Ouwersloot, Hans, Duncan, Tom

Format:

Call Number

HF5415.123 O98 2008

Publisher

McGraw-Hill Education (UK) Ltd.,

Publication Date

2008

ISBN

9780077111205

Available:
Holds:
Copies:

258.

Principles of marketing

by

Amstrong, Kotler

Author

Amstrong, Kotler, Abu Bakar A. Hamid, Rohaizat Baharun, Ahmad Sharifuddin Shamsuddin

Format:

Call Number

HF5415 A47 2008

Publisher

Pearson/Prentice Hall,

Publication Date

2008

ISBN

9789833927555

Available:
Holds:
Copies:

259.

Global marketing management

by

Kotabe, Masaaki

Author

Kotabe, Masaaki, Helsen, Kristiaan

Format:

Call Number

HF1416 K67 2008

Edition

4th ed.

Publisher

John Wiley & Sons,

Publication Date

2008

ISBN

9780471755272

Available:
Holds:
Copies:

260.

Marketing 07/08

by

Richardson, John E.

Author

Richardson, John E.

Format:

Call Number

HF5410 M37 2007

Edition

29th ed.

Publisher

McGraw Hill,

Publication Date

2007

ISBN

9780073379883

Available:
Holds:
Copies:

261.

Strategic marketing planning

by

Reed, Peter

Author

Reed, Peter

Format:

Call Number

CP 016401

Edition

2nd ed.

Publisher

Cengage Learning Australia,

Publication Date

2007

Available:
Holds:
Copies:

262.

Marketing communication policies

by

Busch, Rainer

Author

Busch, Rainer, Seidenspinner, Margarete, Unger, Fritz

Format:

Call Number

HF5415.123 B88 2007

Publisher

Springer,

Publication Date

2007

ISBN

9783540373223

Fulltext

Available:
Holds:
Copies:

263.

Principles of marketing

by

Sharma, Sanjay

Author

Sharma, Sanjay

Format:

Call Number

HF5415 S52 2007

Publisher

Oxford Book Company,

Publication Date

2007

ISBN

9798189473050

Available:
Holds:
Copies:

264.

Strategic marketing planning

by

Reed, Peter

Author

Reed, Peter

Format:

Call Number

HF5415.135 R33 2007

Edition

2nd ed.

Publisher

Cengage Learning Australia,

Publication Date

2007

ISBN

9780170128650

Available:
Holds:
Copies:

265.

Simply marketing communications

by

Fill, Chris

Author

Fill, Chris

Format:

Call Number

HF5415.123 F57 2006

Publisher

Prentice-Hall,

Publication Date

2006

ISBN

9780273704058

Available:
Holds:
Copies:

266.

Principles of marketing

by

Kotler, Philip

Author

Kotler, Philip, Armstrong, Gary

Format:

Call Number

HF5415 K68 2006

Edition

11th ed.

Publisher

Pearson Prentice-Hall,

Publication Date

2006

ISBN

9780131968790

Available:
Holds:
Copies:

267.

Marketing research essentials

by

McDaniel, Carl

Author

McDaniel, Carl, Gates, Roger H., 1942-

Format:

Call Number

HF5415.2 M324 2006

Edition

5th ed.

Publisher

John Wiley,

Publication Date

2006 2005

ISBN

9780471684763

Available:
Holds:
Copies:

268.

Hospitality marketing management

by

Reid, Robert D.

Author

Reid, Robert D., Bojanic, David C.

Format:

Call Number

TX911.3.M3 R444 2006

Edition

4th ed.

Publisher

Wiley,

Publication Date

2006

ISBN

9780471476542

Available:
Holds:
Copies:

269.

Marketing made easy

by

Epstein, Kevin A.

Author

Epstein, Kevin A.

Format:

Call Number

HF5415 E67 2006

Publisher

Entrepreneur Press,

Publication Date

2006

ISBN

9781599180175

Available:
Holds:
Copies:

270.

Contemporary marketing 2005

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

CP 7937 v.1

Publisher

South-Western College Pub.,

Publication Date

2005

ISBN

9780324192155

Available:
Holds:
Copies:

271.

Integrated marketing communications

by

Pickton, David

Author

Pickton, David, Broderick, Amanda

Format:

Call Number

CP 014993

Edition

2nd ed.

Publisher

Prentice Hall/Financial Times,

Publication Date

2005

ISBN

9780273676454

Available:
Holds:
Copies:

272.

Marketing plan pro

by

Wood, Marian Burk

Author

Wood, Marian Burk

Format:

Call Number

CP 012654

Edition

2nd ed.

Publisher

Pearson Prentice Hall,

Publication Date

2005

ISBN

9780131485259

Available:
Holds:
Copies:

273.

Marketing : an introduction

by

Armstrong, Gary

Author

Armstrong, Gary, Kotler, Philip

Format:

Call Number

HF5415 K62 2005 f

Edition

7th ed.

Publisher

Prentice Hall,

Publication Date

2005

ISBN

9780131273122

Available:
Holds:
Copies:

274.

Principles of marketing

by

Ali Khatibi

Author

Ali Khatibi, Mohan, Avvari V, Haque, Ahasanul

Format:

Call Number

HF5415 A445 2005

Publisher

Thomson Learning,

Publication Date

2005

ISBN

9789812437488

Available:
Holds:
Copies:

275.

International marketing strategy

by

Bradley, Frank, 1942-

Author

Bradley, Frank, 1942-

Format:

Call Number

HF1416 B72 2005

Edition

5th ed.

Publisher

FT/Prentice Hall,

Publication Date

2005

ISBN

9780273686880

Available:
Holds:
Copies:

276.

Contemporary marketing 2005

by

Boone, Louis E.

Author

Boone, Louis E., Kurtz, David L.

Format:

Call Number

HF5415 B665 2005

Publisher

South-Western College Pub.,

Publication Date

2005

ISBN

9780324221923

Available:
Holds:
Copies:

277.

The marketing plan

by

Cohen, William A.

Author

Cohen, William A.

Format:

Call Number

HF5415.13 C63 2005

Edition

4th ed.

Publisher

John Wiley & Sons,

Publication Date

2005

ISBN

9780471230595

Available:
Holds:
Copies:

278.

Integrated marketing communications

by

Pickton, David

Author

Pickton, David, Broderick, Amanda

Format:

Call Number

HF5415.123 P53 2005

Edition

2nd ed.

Publisher

Prentice Hall/Financial Times,

Publication Date

2005

ISBN

9780273676454

Available:
Holds:
Copies:

279.

Contemporary direct marketing

by

Spiller, Lisa

Author

Spiller, Lisa, Baier, Martin

Format:

Call Number

HF5415.126 S65 2005

Publisher

Pearson Education/ Prentice,Hall,

Publication Date

2005

ISBN

9780131017702

Available:
Holds:
Copies:

280.

International marketing research

by

Craig, C. Samuel

Author

Craig, C. Samuel, Douglas, Susan (Susan P.)

Format:

Call Number

HF1416 C72 2005

Edition

3rd ed.

Publisher

John Wiley & Sons,

Publication Date

2005

ISBN

9780470010952

Available:
Holds:
Copies:

281.

Strategic marketing analysis

by

Healy, Genevieve, 1955-

Author

Healy, Genevieve, 1955-

Format:

Call Number

HF5415.13 H43 2004

Publisher

Thomson,

Publication Date

2004

ISBN

9780170121927

Available:
Holds:
Copies:

282.

Understanding marketing research

by

Tong, Elvan

Author

Tong, Elvan, Taylor, Douglas

Format:

Call Number

HF5415.2 T66 2004

Publisher

Pearson/Prentice Hall,

Publication Date

2004

ISBN

9781741032048

Available:
Holds:
Copies:

283.

Basic marketing research

by

Churchill, Gilbert A.

Author

Churchill, Gilbert A., Brown, Tom J.

Format:

Call Number

HF5415.2 C58 2004

Edition

5th rev ed.

Publisher

South Western College Pub.,

Publication Date

2004

ISBN

9780324190977

Available:
Holds:
Copies:

284.

Principles of marketing

by

Kotler, Philip

Author

Kotler, Philip, Armstrong, Gary

Format:

Call Number

HF5415 K63 2004 f

Edition

10th ed.

Publisher

Pearson,

Publication Date

2004

ISBN

9780131212763

Available:
Holds:
Copies:

285.

Foundations of marketing

by

Pride, William M.

Author

Pride, William M., Ferrell, O. C.

Format:

Call Number

HF5415 P65 2004

Publisher

Houghton Mifflin,

Publication Date

2004

ISBN

9780618251513

Available:
Holds:
Copies:

286.

Marketing 04/05

by

Richardson, John E.

Author

Richardson, John E.

Format:

Call Number

HF5415 M383 2004

Edition

26th ed.

Publisher

McGraw-Hill/Dushkin,

Publication Date

2004

ISBN

9780072861303

Available:
Holds:
Copies:

287.

Marketing for dummies

by

Hiam, Alexander

Author

Hiam, Alexander

Format:

Call Number

HF5415.13 H524 2004

Edition

2nd ed.

Publisher

Wiley Pub.,

Publication Date

2004

ISBN

9780764556005

Available:
Holds:
Copies:

288.

Global marketing management

by

Masaaki Kotabe

Author

Masaaki Kotabe, Helsen, Kristiaan

Format:

Call Number

HF1416 K67 2004

Edition

3rd ed.

Publisher

John Wiley & Sons,

Publication Date

2004

ISBN

9780471230625

Available:
Holds:
Copies:

289.

Interactive services marketing

by

Fisk, Raymond P.

Author

Fisk, Raymond P., Grove, Stephen J. (Stephen John), 1950-, John, Joby, 1957-

Format:

Call Number

HD9980.5 F574 2004

Edition

2nd ed.

Publisher

Houghton Mifflin,

Publication Date

2004

ISBN

9780618312849

Available:
Holds:
Copies:

290.

Marketing across cultures

by

Trompenaars, Fons

Author

Trompenaars, Fons, Woolliams, Peter

Format:

Call Number

HF5414 T76 2004

Publisher

Capstone,

Publication Date

2004

ISBN

9781841124711

Available:
Holds:
Copies:

291.

Marketing for tourism

by

Holloway, J. Christopher

Author

Holloway, J. Christopher

Format:

Call Number

G155.A1 H64 2004

Edition

4th ed.

Publisher

Financial Times/ Prentice Hall,

Publication Date

2004

ISBN

9780273682295

Available:
Holds:
Copies:

292.

Marketing : an introduction

by

Armstrong, Gary

Author

Armstrong, Gary, Kotler, Philip

Format:

Call Number

CP 2125

Edition

6th ed.

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130475503

Available:
Holds:
Copies:

293.

E-business marketing

by

Albert, Terri C.

Author

Albert, Terri C., Sanders, William B., 1944-

Format:

Call Number

HF5415.1265 A42 2003

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130352910

Available:
Holds:
Copies:

294.

Strategic affiliate marketing

by

Goldschmidt, Simon 1974-

Author

Goldschmidt, Simon 1974-, Junghagen, Sven, 1964-, Harris, Uri 1976-

Format:

Call Number

HF5415.126 G65 2003

Publisher

Edward Elgar,

Publication Date

2003

ISBN

9781843763901

Available:
Holds:
Copies:

295.

Marketing : best practices

by

Ab. Aziz Latif

Author

Ab. Aziz Latif

Format:

Call Number

HF5415 M374 2003

Publisher

Thomson,

Publication Date

2003

ISBN

9789812437495

Available:
Holds:
Copies:

296.

Marketing : an introduction

by

Armstrong, Gary

Author

Armstrong, Gary, Kotler, Philip

Format:

Call Number

HF5415 K62 2003

Edition

6th ed.

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130351333

Available:
Holds:
Copies:

297.

Global marketing management

by

Keegan, Warren J.

Author

Keegan, Warren J.

Format:

Call Number

HF1416 K435 2002

Edition

7th ed.

Publisher

Prentice-Hall,

Publication Date

2002

ISBN

9780130615060

Available:
Holds:
Copies:

298.

Strategic relationship marketing

by

Hougaard , Soren

Author

Hougaard , Soren, Bjerre, Mogens, 1959-

Format:

Call Number

HF5415.55 .H68 2002

Publisher

Springer,

Publication Date

2002

ISBN

9783540018704

Available:
Holds:
Copies:

299.

The marketing game!

by

Mason, Charlotte H.

Author

Mason, Charlotte H., Perreault, William D. Jr.

Format:

Call Number

HF5415 M378 2002

Publisher

McGraw Hill,

Publication Date

2002

ISBN

9780072513806

Available:
Holds:
Copies:

300.

Marketing for entrepreneurs

by

Machado, Ricardo

Author

Machado, Ricardo, Cassim, Shahida

Format:

Call Number

HF5415.13 M33 2002

Edition

2nd ed.

Publisher

Juta,

Publication Date

2002

ISBN

9780702155444

Available:
Holds:
Copies:

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