Search Results for Brand name products -- Case studies

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Dalzell, Frederick

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Gregory, James R.

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Kiddon, Joan, 1949-

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Lederer, Christian, 1965-

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Miletsky, Jason I.

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Olegario, Rowena

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Pfoertsch, Waldemar

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Smith, Genevieve

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Brand name products -- Case studies

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Brand name products -- Management

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Brand name products -- Management -- Case studies

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Brand name products -- Marketing

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Branding (Marketing)

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Competition, International -- Case studies

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Marketing -- Case studies

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Brand name products

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Brand name products -- United States -- Case studies

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Brand name products -- Valuation

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Branding (Marketing) -- Case studies

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McDonald's Corporation -- Case studies

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Product management -- United States -- Case studies

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1.

Cover image for Perspectives on branding

Perspectives on branding

Perspectives on branding

by

Miletsky, Jason I.

Author

Miletsky, Jason I., Smith, Genevieve

Format:

Call Number

HD69.B7 M55 2009

Publisher

Course Learning,

Publication Date

2009

ISBN

9781598638721

Available:
Holds:
Copies:

SD_ILS:735581

2.

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

by

Light, Larry

Author

Light, Larry, Kiddon, Joan, 1949-

Format:

Call Number

HF5415.1255 L54 2009

Publication Date

2009

ISBN

9780136043317

Available:
Holds:
Copies:

SD_ILS:537327

3.

The brand bubble : the looming crisis in brand value and how to avoid it

The brand bubble : the looming crisis in brand value and how to avoid it

by

Gerzema, John

Author

Gerzema, John, Lebar, Ed

Format:

Call Number

HD69.B7 G43 2008

Publisher

Jossey-Bass,

Publication Date

2008

ISBN

9780470183878

Available:
Holds:
Copies:

SD_ILS:312642

4.

B2B brand management

by

Kotler, Philip

Author

Kotler, Philip, Pfoertsch, Waldemar, Michi, Ines

Format:

Call Number

HD69.B7 K68 2006

Publisher

Springer,

Publication Date

2006

ISBN

9783540253600

Available:
Holds:
Copies:

SD_ILS:91668

5.

Rising tide : lessons from 165 years of brand building at Procter & Gamble

by

Dyer, Davis

Author

Dyer, Davis, Dalzell, Frederick, Olegario, Rowena

Format:

Call Number

HD9999.S74 D83 2004

Publisher

Harvard Business School Press,

Publication Date

2004

ISBN

9781591391470

Available:
Holds:
Copies:

SD_ILS:196463

6.

Cover image for The best of branding : best practices in corporate branding

The best of branding : best practices in corporate branding

by

Gregory, James R.

Author

Gregory, James R.

Format:

Call Number

HD69.B7 G74 2004

Publisher

McGraw-Hill,

Publication Date

2004

ISBN

9780071403290

Available:
Holds:
Copies:

SD_ILS:352810

7.

Cover image for Passion branding : harnessing the power of emotion to build strong brands

Passion branding : harnessing the power of emotion to build strong brands

by

Duffy, Neill

Author

Duffy, Neill, Hooper, Jo

Format:

Call Number

HD69.D7 D92 2003

Publisher

John Wiley & Sons,

Publication Date

2003

ISBN

9780470850527

Available:
Holds:
Copies:

SD_ILS:370738

8.

Cover image for Branding in Asia : the creation, development, and management of Asian brands for the global market

Branding in Asia : the creation, development, and management of Asian brands for the global market

by

Temporal, Paul

Author

Temporal, Paul

Format:

Call Number

HD69.B7 T45 2001

Edition

Rev. ed.

Publisher

John Wiley,

Publication Date

2001

ISBN

9780471479109

Available:
Holds:
Copies:

SD_ILS:395130

9.

Cover image for The infinite asset : managing brands to create new value

The infinite asset : managing brands to create new value

The infinite asset : managing brands to create new value

by

Hill, Sam

Author

Hill, Sam, Lederer, Christian, 1965-

Format:

Call Number

HD69.B7 H54 2001

Publisher

Harvard Business School Press,

Publication Date

2001

ISBN

9781578512492

Available:
Holds:
Copies:

SD_ILS:308791

10.

Cover image for Branding in Asia : the creation, development, and management of Asian brands for the global market

Branding in Asia : the creation, development, and management of Asian brands for the global market

Branding in Asia : the creation, development, and management of Asian brands for the global market

by

Temporal, Paul

Author

Temporal, Paul

Format:

Call Number

HD69.B7 T45 2000

Publisher

John Wiley,

Publication Date

2000

ISBN

9780471835769

Available:
Holds:
Copies:

SD_ILS:116479

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