Search Results for Branding (Marketing)

198 Results Found

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Ethical Branding and Marketing : Cases and Lessons

Gringarten, Hagai, editor

Author

Gringarten, Hagai, editor, Fernandez-Calienes, Raul, editor

Format:

Call Number

HF5415 E844 2019

Publication Date

2019

ISBN

9781138337275

Available:
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Islamic Marketing and Branding : Theory and Practice

Melewar, T. C., editor

Author

Melewar, T. C., editor, Syed Alwi, S. F., editor

Format:

Call Number

HF5415.12.I74 I85 2018

Publication Date

2018

ISBN

9781472440969

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Retail marketing : a branding and innovation approach

Miller, Dale

Author

Miller, Dale

Format:

Call Number

HF5429 M497 2008

Edition

1st ed.

Publisher

Tilde University Press,

Publication Date

2008

ISBN

9780734610584

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Islamic branding and marketing : creating a global islamic business

Temporal, Paul

Author

Temporal, Paul

Format:

Call Number

HF5415.12.I74 T46 2011

Publisher

Wiley ; John Wiley,

Publication Date

2011

ISBN

9780470825396

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Tourism Marketing for cities and towns : using branding and events to attract tourism

Kolb, Bonita M.

Author

Kolb, Bonita M.

Format:

Call Number

HT325 K64 2006

Publisher

Butterworth-Heinemann,

Publication Date

2006

ISBN

9780750679459

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Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Author

Tybout, Alice M., Calkins, Tim, Kellogg School of Management

Format:

Call Number

HD69.B7 K444 2005

Publisher

Wiley,

Publication Date

2005

ISBN

9780471690160

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Branding across borders : a guide to global brand marketing

Gregory, James R.

Author

Gregory, James R., Wiechmann, Jack G.

Format:

Call Number

HD69.B7 G73 2002

Publisher

McGraw-Hill,

Publication Date

2002

ISBN

9780658009457

Available:
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Effects of fashion co-branding factors on consumers' purchase intention of apparel products in Malaysia

Nur Afiqah Mohamad Nasir, 1997-, author

Author

Nur Afiqah Mohamad Nasir, 1997-, author, Zuraidah Sulaiman, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

HF5415.1255 N874 2020 raf

Publication Date

2020

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020

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Accessing destination brand equity : Georgetown, Penang

Chuah, Cynthia Siew Yin, 1996-, author

Author

Chuah, Cynthia Siew Yin, 1996-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

HF5415.1255 C47 2020 raf

Publication Date

2020

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020

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10.

The influence of brand familiarity and brand repetition on consumers' memory (product placement in video games)

Fazira Mustika Md. Mustapha, 1997-, author

Author

Fazira Mustika Md. Mustapha, 1997-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

HC79.C6 F38 2020 raf

Publication Date

2020

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020

Available:
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11.

KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD

Tybout, Alice M., editor

Author

Tybout, Alice M., editor, Calkins, Tim, editor, Kellogg School of Management.

Format:

Call Number

HD69.B7 K45 2019

Publication Date

2019

ISBN

9781119533184

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12.

UnBranding : 100 Branding Lessons for the Age of Disruption

Stratten, Scott, author

Author

Stratten, Scott, author, Stratten, Alison, author

Format:

Call Number

HF5415.1255 S773 2018

Edition

1st edition

Publication Date

2018

ISBN

9781119417019

Available:
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