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Fakulti Pengurusan

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Abu Bakar Abdul Hamid

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Fakulti Pengurusan dan Pembangunan Sumber Manusia

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Tanner, John F.

(4)

Dwyer, F. Robert

(3)

(3)

Baran, Roger J.

(2)

Beviryan Nichmariena Chrisviandy, 1976-

(2)

Egan, John, 1952-

(2)

(2)

Gamble, Paul R.

(2)

(2)

Hairul Rizad Md. Sapry, 1975-

(2)

Johnston, Mark W.

(2)

Kamisah Kormin, 1972-, author

(2)

Lee, Seng Him, 1992-

(2)

Lumpkin, James R.

(2)

Marshall, Greg W.

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Masoumeh Zeyb Arzani, 1988-, author

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Muhammad Ihsan Jambak

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Noor Syuhada Wafa Abd. Rahman, author

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Norashikin Mahmud, supervisor

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Rohaizat Baharun, supervisor

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Sekolah Perniagaan Antarabangsa Azman Hashim

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Sterne, Jim, 1955-

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Strutton, David

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Yeoh, Hooi Chin, 1985-

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Aaronson, Kathy

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Ahmad Jusoh, contributor

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Aiello, Lucia 1980-

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Al-Shammari, Minwir

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Amer Rajput, 1973-

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Areni, Charles, contributor

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Asia Pacific Seminar on E-Customer Relationship Management (2003 : Shah Alam, Selangor )

(1)

Asia Pasific Business Environment : Innovative Response to Regional Events (2003 : Shah Alam, Selangor)

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Azevedo, Abaete de

(1)

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(1)

Baisya, Rajat K.

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Ballantyne, David

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(1)

Baxter, Roger, 1944-, editor

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Bergeron, Bryon

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Berry, Michael J. A.

(1)

Bjerre, Mogens, 1959-

(1)

Blackwell, Roger D.

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Blattberg, Robert C., 1942-

(1)

Broderick, Anne

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Brown, Stanley A.

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Bruhn, Manfred, author

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Buttle, Francis, author

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Cao, Chengyu, 1987-, author

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Carson, Charles

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Chaffey, Dave, 1963-

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Chartered Institute of Marketing

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Choi, Sang Long, contributor

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Chong, Yik Fei, author

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Choo, Meng Kong

(1)

Christiansen, Bryan, 1960- editor

(1)

Christopher, Martin

(1)

Confente, Ilenia, author

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(1)

Dalgic, Tevfik.

(1)

Donaldson, Bill

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Donnelly, James H.

(1)

Duval, David Timothy, 1970-

(1)

Dwyer, F. Robert.

(1)

Ellis, Nick, 1960-

(1)

Evans, Martin (Martin J.)

(1)

Fakulti Kejuruteraan. Sekolah Komputeran

(1)

Farid Nasir Ani, 1957-

(1)

Fernandez-Calienes, Raul, editor

(1)

Ferrand, Alain, 1952-

(1)

Fetscherin, Marc

(1)

(1)

(1)

(1)

Frost, Raymond, 1960-

(1)

Frow, Pennie author

(1)

Futrell, Charles M.

(1)

Galka, Robert J.

(1)

Galka, Roger J.

(1)

(1)

(1)

Getz, Gary, 1955-

(1)

Gilbert, Faye W.

(1)

(1)

(1)

Graskemper, Joseph P.

(1)

Gringarten, Hagai, editor

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Gummesson, Evert

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Gummesson, Evert, 1936-

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Hall, Colin Michael, 1961-

(1)

Harker, Michael

(1)

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Hasanuddin Lamit, supervisor

(1)

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Hendrikus K, contributor

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Hollensen, Svend

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Hornstein, Scott

(1)

Hougaard , Soren

(1)

Inda Sukati, contributor

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Jakubowicz, Peter, 1946-, author

(1)

(1)

Jham, Vimi, 1968- editor

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Johari Halim Shah Osman

(1)

(1)

(1)

Kasanoff, Bruce

(1)

(1)

Kat, Boon Hwee, contributor

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Keiningham, Timothy L.

(1)

(1)

Kosaka, Michitaka, 1952-, editor

(1)

Kotler, Milton.

(1)

Kotler, Philip.

(1)

Kratochvil, Milan

(1)

Krishnan, Balaji C.

(1)

Kuzmeski, Maribeth

(1)

Kwok, See Ying, 1986-, contributor

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Leach, John, 1965-

(1)

Lee, David, 1950-

(1)

(1)

(1)

Lindgreen, Adam

(1)

(1)

(1)

MacAaron, Alexandra

(1)

Maklan, Stan, author

(1)

(1)

McCarthy, Scott, 1958-

(1)

McLeod, Raymond

(1)

Md. Ali Berahim

(1)

Md. Mohar Mohamad, supervisor

(1)

Megawati Hj Mohd Yassin

(1)

Miller, Rohan, contributor

(1)

Miller, William, 1955-

(1)

(1)

Mohamed Fuad Ahmad, supervisor

(1)

Mohamed Zulkifly Hamzah

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Mohd. Nor Mohamad

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Mohd. Rahimi Embong

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Mohd. Sabri Mohd. Salleh

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Mohd. Zaidi Abd. Rozan, supervisor

(1)

(1)

Murphy, John A., 1948-

(1)

N'Goala, Gilles, editor

(1)

(1)

Noor Hazarina Hashim

(1)

Nora Mohd Ariffin

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Noraini Abu Talib, supervisor

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OToole, Tom, 1966-

(1)

(1)

Palmatier, Robert W.

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Paranthaman Ramasamy

(1)

(1)

Payne, Adrian author

(1)

Pellegrini, Luca

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Peppers, Don, author

(1)

(1)

Pez-Pérard, Virginie, editor

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Piller, Frank T., 1969-

(1)

Pomeranz, Ricardo

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Prim-Allaz, Isabelle, editor

(1)

Priore, Anthony

(1)

Puri, Sandeep, 1972- editor

(1)

(1)

Rajput, Amer, 1973-

(1)

Rashdi Shah Ahmad

(1)

Rawaida Kamarudin

(1)

Reddy, Srinivas K.

(1)

Reis Pinheiro, Carlos Andre, 1940-

(1)

Rogers, Martha, 1952-, author

(1)

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(1)

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(1)

(1)

(1)

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Salihuddin Radin Sumadi

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Subject

Relationship marketing

(67)

Customer relations

(22)

(14)

Customer relations -- Management

(12)

Marketing -- Management

(11)

Consumer satisfaction

(8)

Customer services

(8)

Customer loyalty

(6)

Customer relations -- Management -- Data processing

(6)

Business networks

(5)

Consumers' preferences

(5)

Branding (Marketing)

(4)

Industrial marketing

(4)

Internet marketing

(4)

(4)

Business communication

(3)

Customer services -- Data processing

(3)

Information technology

(3)

Internet marketing -- Social aspects

(3)

Marketing channels

(3)

Marketing research

(3)

(3)

Relationship marketing.

(3)

(2)

Business logistics

(2)

Business planning

(2)

Communication in marketing

(2)

Consumer satisfaction -- Evaluation

(2)

Customer relations -- Management.

(2)

Customer relations.

(2)

Customer services -- Information technology

(2)

(2)

Electronic commerce -- Customer services -- Management

(2)

Electronic commerce -- Social aspects

(2)

Flexible manufacturing systems

(2)

(2)

Industrial procurement

(2)

Knowledge management

(2)

Marketing -- Data processing

(2)

Palm oil -- Great Britain -- Marketing

(2)

Product management

(2)

Sales promotion

(2)

Small business marketing

(2)

Social media -- Management

(2)

Strategic alliances (Business)

(2)

Strategic planning

(2)

Textile industry

(2)

Activity-based costing

(1)

(1)

(1)

Bank and banking -- Malaysia

(1)

(1)

(1)

(1)

Brand name products

(1)

Branding (Marketing) -- Consumers

(1)

Branding (Marketing) -- Moral and ethical aspects

(1)

Bsiness referrals

(1)

Building materials -- Thermal properties

(1)

Buildings -- Thermal properties

(1)

Business -- Data processing

(1)

Business consultants

(1)

Business enterprises

(1)

Business enterprises -- Computer networks

(1)

Business enterprises -- Malaysia

(1)

Business intelligence

(1)

Campaign management

(1)

Career development

(1)

Ceramic materials

(1)

Ceramic superconductors

(1)

Communication in politics

(1)

(1)

Consumer behavior

(1)

Consumer behavior -- Case studies

(1)

Consumer satisfaction.

(1)

(1)

Consumers -- Cross-cultural studies

(1)

Corporate culture

(1)

Cultural industries

(1)

Cultural property -- Marketing

(1)

Customer relations -- Case studies

(1)

Customer relations -- Data processing

(1)

Customer relations -- Management -- Textbooks

(1)

Customer relations -- Psychological aspects

(1)

Customer relations -- Technological innovations

(1)

Customer services -- Case studies

(1)

Customer services -- Communication systems

(1)

Customer services -- Marketing

(1)

Customer services -- Technological innovations

(1)

Data protection

(1)

Database marketing

(1)

Dental ethics -- United States

(1)

Dental laws and legislation -- United States

(1)

Direct marketing

(1)

Electric conductivity -- Measurement

(1)

Electronic commerce

(1)

Electronic commerce -- Malaysia

(1)

Electronic mail messages

(1)

(1)

Evolution equations, Nonlinear

(1)

Fluidized-bed combustion

(1)

Gamma rays -- Dose-response relationship

(1)

Glass -- Research

(1)

Grading and marking (Students) -- Malaysia -- Johor)

(1)

Heritage tourism -- Marketing

(1)

(1)

Hotels -- Malaysia -- Johor

(1)

Housing -- Safety measures

(1)

Hydrogen-ion concentration

(1)

Industrial management

(1)

Industrial management -- Cross-cultural studies

(1)

Industries -- Size

(1)

Information storage and retrieval systems -- Marketing

(1)

International business enterprises -- Management -- Cross-cultural studies

(1)

(1)

Internet -- China

(1)

Internet marketing -- Malaysia

(1)

Interorganizational relations

(1)

Interpersonal relations

(1)

Investment analysis

(1)

Knowledge, Theory of.

(1)

Magnetic resonance imaging

(1)

Manufacturing industries -- Accounting

(1)

Market surveys -- Malaysia -- Johor

(1)

Marketing -- Cross-cultural studies

(1)

Marketing -- Management -- Case studies

(1)

Marketing -- Management.

(1)

Marketing -- Moral and ethical aspects

(1)

Marketing -- Social aspects

(1)

Marketing -- Social aspects -- China

(1)

Marketing channels -- Congresses

(1)

Marketing information systems

(1)

Metals -- Acoustic properties

(1)

Mortar -- Testing

(1)

New products -- Cross-cultural studies

(1)

Nuclear activation analysis

(1)

Nuclear magnetic resonance

(1)

Optical communications

(1)

Organizational behavior

(1)

Physics -- Industrial applications

(1)

Political campaigns

(1)

Pozzuolanas -- Testing

(1)

Privacy, Right of

(1)

Public relations -- China

(1)

Public relations and politics

(1)

Purchasing -- Decision making

(1)

Quality of products

(1)

Radiochemical analysis

(1)

Relationship marketing -- Case studies

(1)

Relationship marketing -- Research

(1)

Relationship marketing -- Textbooks

(1)

(1)

Retail trade -- Congresses

(1)

Robots -- Control systems

(1)

Sales personnel

(1)

Selling -- Psychological aspects

(1)

Semiconductor field-effect transistors

(1)

Sheth, Jagdish N.

(1)

(1)

Small business -- Malaysia

(1)

(1)

Social media -- China

(1)

Social media -- Marketing

(1)

Social networks

(1)

Sports -- Societies, etc. -- Marketing

(1)

Sports administration

(1)

Strategic planning -- History

(1)

Success in business

(1)

Superconductors

(1)

(1)

Target marketing

(1)

Teacher-principal relationships

(1)

Teachers -- Job satisfaction -- Malaysia -- Melaka

(1)

Teachers -- Job satisfaction -- Malaysia -- Pahang

(1)

Teachers -- Job stress -- Malaysia -- Johor

(1)

Teachers -- Job stress -- Malaysia -- Pahang

(1)

Teachers -- Training of -- Malaysia

(1)

Telecommunication -- Customer services

(1)

(1)

Terrorism -- Psychological aspects

(1)

Thickness measurement

(1)

(1)

Tourism -- Social aspects

(1)

Transportation -- Finance

(1)

Travel -- Safety measures

(1)

Ultrasonic waves -- Speed

(1)

Universities and colleges -- Examinations -- Malaysia -- Johor

(1)

Viral marketing

(1)

Viral marketing -- China

(1)

Waste products as building materials

(1)

Waste products as fuel

(1)

(1)

Wave-motion, Theory of.

(1)

World wide web (Information retrieval system)

(1)

Zilog Z-80 (Microprocessor)

(1)

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1.

Cover image for Relationship marketing

Relationship marketing

Relationship marketing

by

Stone, Merlin

Author

Stone, Merlin, Voodcock, Neil

Format:

Call Number

HF5415.13 S77 1995

Publisher

Kogan Page,

Publication Date

1995

ISBN

9780749417550

Available:
Holds:
Copies:

SD_ILS:424133

2.

Cover image for Relationship marketing

Relationship marketing

Relationship marketing

by

Egan, John, 1952-

Author

Egan, John, 1952-, Harker, Michael

Format:

Call Number

HF5415.55 R44 2005

Publisher

Sage Publications

Publication Date

2005

ISBN

9781412908665

Available:
Holds:
Copies:

SD_ILS:91034

3.

Cover image for Strategic relationship marketing

Strategic relationship marketing

Strategic relationship marketing

by

Hougaard , Soren

Author

Hougaard , Soren, Bjerre, Mogens, 1959-

Format:

Call Number

HF5415.55 .H68 2002

Publisher

Springer,

Publication Date

2002

ISBN

9783540018704

Available:
Holds:
Copies:

SD_ILS:154839

4.

Cover image for Marketing management : a relationship approach

Marketing management : a relationship approach

Marketing management : a relationship approach

by

Hollensen, Svend

Author

Hollensen, Svend

Format:

Call Number

HF5415.55 H64 2003

Publisher

Financial Times/Prentice Hall,

Publication Date

2003

ISBN

9780273643784

Available:
Holds:
Copies:

SD_ILS:414878

5.

Cover image for Relationship Marketing in the Digital Age

Relationship Marketing in the Digital Age

Relationship Marketing in the Digital Age

by

Palmatier, Robert W.

Author

Palmatier, Robert W.

Format:

Call Number

XX(889532.1)

Publisher

Routledge,

Publication Date

2019

ISBN

9781138310025

Available:
Holds:
Copies:

SD_ILS:889532

6.

Cover image for Relationship marketing : a consumer experience approach

Relationship marketing : a consumer experience approach

Relationship marketing : a consumer experience approach

by

Baron, Steve

Author

Baron, Steve, Conway, Tony, Warnaby, Gary

Format:

Call Number

HF5415.55 B37 2010

Publisher

SAGE,

Publication Date

2010

ISBN

9781412931212 9781412931229

Available:
Holds:
Copies:

SD_ILS:625419

7.

Cover image for Relationship marketing : perspectives, dimensions and contexts

Relationship marketing : perspectives, dimensions and contexts

Relationship marketing : perspectives, dimensions and contexts

by

Harwood, Tracy

Author

Harwood, Tracy, Garry, Tony, Broderick, Anne

Format:

Call Number

HF5415.55 H37 2008

Publisher

McGraw Hill,

Publication Date

2008

ISBN

9780077114220

Available:
Holds:
Copies:

SD_ILS:275422

8.

Cover image for Exploring direct and customer relationship marketing

Exploring direct and customer relationship marketing

Exploring direct and customer relationship marketing

by

Evans, Martin (Martin J.)

Author

Evans, Martin (Martin J.), O'Malley, Lisa

Format:

Call Number

HF5415.126 E92 2004

Edition

2nd ed.

Publisher

Thomson,

Publication Date

2004

ISBN

9781861529015

Available:
Holds:
Copies:

SD_ILS:158296

9.

Cover image for Relationship marketing : management of customer relationships

Relationship marketing : management of customer relationships

Relationship marketing : management of customer relationships

by

Bruhn, Manfred, author

Author

Bruhn, Manfred, author

Format:

Call Number

HF5415.5 B78 2003

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780273676010

Available:
Holds:
Copies:

SD_ILS:826210

10.

Cover image for Marketing channels : a relationship management approach

Marketing channels : a relationship management approach

by

Pelton, Lou E.

Author

Pelton, Lou E., Strutton, David, Lumpkin, James R.

Format:

Call Number

HF5415.129 P44 2002

Edition

2nd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2002

ISBN

9780072895124

Available:
Holds:
Copies:

SD_ILS:317575

11.

Cover image for Marketing channels : a relationship management approach

Marketing channels : a relationship management approach

Marketing channels : a relationship management approach

by

Pelton, Lou E.

Author

Pelton, Lou E., Strutton, David, Lumpkin, James R.

Format:

Call Number

HF5415.129 P44 1997

Publisher

Irwin,

Publication Date

1997

ISBN

9780256178029

Available:
Holds:
Copies:

SD_ILS:460118

12.

Cover image for Relationship marketing : exploring relational strategies in marketing

Relationship marketing : exploring relational strategies in marketing

Relationship marketing : exploring relational strategies in marketing

by

Egan, John, 1952-

Author

Egan, John, 1952-

Format:

Call Number

HF5415.55 E33 2011

Edition

4th ed.

Publisher

Financial Times, Prentice Hall,

Publication Date

2011

ISBN

9780273737780

Available:
Holds:
Copies:

SD_ILS:784073

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