Search Results for Advertising

1.

Advertising

by

Arens, William F

Author

Arens, William F, Schaefer, David H, Weigold, Michael F., 1958-

Format:

Call Number

HF5821.A74 A74 2012 f

Publisher

McGraw-Hill Irwin,

Publication Date

2012

ISBN

9780078028915

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2.

Advertising

by

Jefkins, Frank

Author

Jefkins, Frank

Format:

Call Number

HF5823 J43 1994

Edition

3rd ed

Publisher

Pitman Pub,

Publication Date

1994

ISBN

9780712108560

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3.

Advertising

by

Hackley, Christopher E.

Author

Hackley, Christopher E.

Format:

Call Number

HF5823 A38 2010 v.1

Publisher

SAGE,

Publication Date

2010

ISBN

9781412934299

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4.

Advertising

by

Norris, James S.

Author

Norris, James S.

Format:

Call Number

HF5823.N67 1990

Edition

4th ed.

Publisher

Prentice Hall,

Publication Date

1990

ISBN

9780130160560

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5.

Advertising

by

Mandell, Maurice I.

Author

Mandell, Maurice I.

Format:

Call Number

HF5823.M3 1974

Edition

2nd ed.

Publisher

Prentice-Hall,

Publication Date

1974

ISBN

9780130144720

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6.

Advertising

by

Malovany-Chevallier, Sheila

Author

Malovany-Chevallier, Sheila

Format:

Call Number

PE1128 M35 1980

Publisher

Casell,

Publication Date

1984 1980

ISBN

9780304304202

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7.

Advertising management

by

Krishnamurthi, Kavita

Author

Krishnamurthi, Kavita

Format:

Call Number

HF5823 K74 2007

Publisher

Global Vision,

Publication Date

2007

ISBN

9788182201972

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8.

Advertising management

by

Diwan, Parag

Author

Diwan, Parag

Format:

Call Number

HF5823 D58 1999

Publisher

Golden Books Centre Sdn Bhd,

Publication Date

1999

ISBN

9789837203921

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9.

Advertising procedure

by

Kleppner, Otto

Author

Kleppner, Otto

Format:

Call Number

HF5823.K44 1973

Edition

6th ed.

Publisher

Prentice-Hall,

Publication Date

1973

ISBN

9780130180698

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10.

Advertising management

by

Vajpayee, S. B.

Author

Vajpayee, S. B.

Format:

Call Number

HF5823 V35 2010

Publisher

Aadi Pubn.,

Publication Date

2010

ISBN

9789380902067

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11.

Contemporary advertising

by

Arens, William F.

Author

Arens, William F., Weigold, Michael F., 1958-, Arens, Christian

Format:

Call Number

HF5821 B28 2009

Edition

12th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381077 9780072281071

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12.

Contemporary advertising

by

Arens, William F.

Author

Arens, William F.

Format:

Call Number

HF5821 B28 2006

Edition

10th ed.

Publisher

McGraw-Hill,

Publication Date

2006

ISBN

9780072964721

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13.

Contemporary advertising

by

Arens, William F.

Author

Arens, William F.

Format:

Call Number

CP 5713

Edition

9th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2004

ISBN

9780072846379

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14.

Contemporary advertising

by

Arens, William F.

Author

Arens, William F.

Format:

Call Number

HF5821 B28 2004

Edition

9th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2004

ISBN

9780072537727

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15.

Advertising planPro

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

CP 2055

Publisher

Prentice Hall,

Publication Date

2002 2001

ISBN

9780130175786

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16.

Advertising excellence

by

Bovee, Courtland L.

Author

Bovee, Courtland L.

Format:

Call Number

HF5804.A48 1995 f

Publisher

McGraw-Hill,

Publication Date

1995

ISBN

9780070068476

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17.

Advertising terms

by

Barnard, Michael, 1944-

Author

Barnard, Michael, 1944-

Format:

Call Number

HF5803.A38 1988 rd

Publisher

Blueprint,

Publication Date

1992 1988

ISBN

9780948905193

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18.

Contemporary advertising

by

Bovee, Courtland L.

Author

Bovee, Courtland L., Arens, William F.

Format:

Call Number

HF5821.B68 1986 f

Edition

2nd ed.

Publisher

Irwin,

Publication Date

1986

ISBN

9780256033021

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19.

Advertising graphics

by

Bockus, H. William

Author

Bockus, H. William

Format:

Call Number

HF5825.B63 1979 f

Edition

3d ed.

Publisher

Macmillan,

Publication Date

1979

ISBN

9780023114908

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20.

Advertising fundamentals

by

Burton, Philip Ward, 1910-

Author

Burton, Philip Ward, 1910-, Miller, J. Robert

Format:

Call Number

HF5823.B97 1970

Publisher

International Texbook,

Publication Date

1970

ISBN

9780700222865

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21.

Advertising : principles & practice

by

Wells, William, 1926- author

Author

Wells, William, 1926- author, Burnett, John, 1944- author, Moriarty, Sandra E. (Sandra Ernst) author

Format:

Call Number

HF5821 W44 2006 f

Edition

Seventh edition, International edition

Publication Date

2006

ISBN

9780131968813

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22.

Truth in advertising

by

Kenney, John, 1962-

Author

Kenney, John, 1962-

Format:

Call Number

PS3611.E6665 T78 2013

Publisher

Simon & Schuster,

Publication Date

2013

ISBN

9781451675542

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23.

Smart digital advertising

by

Kamaruzaman Jahidin, 1966-

Author

Kamaruzaman Jahidin, 1966-, Safie Mat Yatim, supervisor, Mohd. Hassan Mohd. Osman, supervisor, Fakulti Sains Komputer dan Sistem Maklumat

Format:

Call Number

HF6146.I58 K36 2008 raf

Publication Date

2008

Thesis (Sarjana Sains (Keusahawanan - Teknologi Maklumat)) - Universiti Teknologi Malaysia, 2008

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24.

Smart digital advertising

by

Kamaruzaman Jahidin, 1966-

Author

Kamaruzaman Jahidin, 1966-

Format:

Call Number

CP 025117 ra

Publication Date

2008

Thesis (Sarjana Sains (Keusahawanan - Teknologi Maklumat)) - Universiti Teknologi Malaysia, 2008

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25.

Advertising now. online

by

Wiedermann, Julius

Author

Wiedermann, Julius

Format:

Call Number

CP 016520

Publisher

Taschen,

Publication Date

2006

ISBN

9783822849569

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26.

Advertising : principles & practice

by

Wells, William, 1926-

Author

Wells, William, 1926-, Burnett, John, 1944-, Moriarty, S. E., (Sandra Ernst)

Format:

Call Number

HF5821 W44 2006

Edition

7th ed.

Publisher

Pearson/Prentice Hall,

Publication Date

2006

ISBN

9780131465602

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27.

Advertising now. online

by

Wiedermann, Julius

Author

Wiedermann, Julius

Format:

Call Number

HF6146.I58 A38 2006

Publisher

Taschen,

Publication Date

2006

ISBN

9783822849569

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28.

Strategic advertising management

by

Percy, Larry

Author

Percy, Larry, Elliott, Richard

Format:

Call Number

HF5438.5 P47 2005

Edition

2nd ed.

Publisher

Oxford University Press,

Publication Date

2005

ISBN

9780199274895

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29.

Persuasion in advertising

by

O'Shaughnessy, John

Author

O'Shaughnessy, John, OShaughnessy, Nicholas J., 1954-

Format:

Call Number

HF5822 O83 2003

Publisher

Routledge,

Publication Date

2004

ISBN

9780415322232

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30.

Clueless in advertising

by

May, Lwin

Author

May, Lwin, Aitchison, Jim

Format:

Call Number

HF5823 M39 2002

Publisher

Prentice Hall,

Publication Date

2002

ISBN

9780130083784

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31.

Tested advertising methods

by

Caples, John

Author

Caples, John, Hahn, Fred E.

Format:

Call Number

HF5823 C18 1997

Edition

5th ed.

Publisher

Prentice Hall,

Publication Date

1997

ISBN

9780132446099

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32.

Strategic advertising campaigns

by

Schultz, Don E.

Author

Schultz, Don E., Martin, Dennis, Brown, William P.

Format:

Call Number

HF5821.S38 1988

Edition

2nd ed

Publisher

NTC Business Bks,

Publication Date

1988

ISBN

9780844230894

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33.

Essentials of advertising

by

Kaufman, Louis C.

Author

Kaufman, Louis C.

Format:

Call Number

HF5853.K38 1987

Edition

2nd ed.

Publisher

Harcourt Brace Jovanovich,

Publication Date

1987

ISBN

9780155241022

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34.

Advertising made simple

by

Jefkins, Frank William

Author

Jefkins, Frank William

Format:

Call Number

HF5813.G7 J46 1977

Edition

2nd ed.

Publisher

W. H. Allen,

Publication Date

1977

ISBN

9780491003698

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35.

UTM advertising system

by

Tham, Cai Di, 1990-

Author

Tham, Cai Di, 1990-, Satria Mandala, supervisor, Fakulti Komputeran

Format:

Call Number

XX(856762.2)

Publication Date

2014

Project Paper (Sarjana Muda Sains Komputer (Rangkaian dan Keselamatan Komputer)) - Universiti Teknologi Malaysia, 2014

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36.

Advertising : a framework

by

Lane, W. Ronald, 1940-

Author

Lane, W. Ronald, 1940-, Russell, Thomas, 1941-

Format:

Call Number

HF5821 L36 2001

Publisher

Prentice Hall,

Publication Date

2001 2000

ISBN

9780130852205

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37.

Essentials Contemporary Advertising

by

Arens, William F.

Author

Arens, William F., Schaefer, David H.

Format:

Call Number

HF5821 A74 2007 f

Edition

Mc-Graw Hill International edition

ISBN

9780071106276

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38.

ADVERTISING : PRINCIPLES & PRACTICE

by

Wells, William, 1926-, author

Author

Wells, William, 1926-, author, Burnett, John, 1944-, author, Moriarty, Sandra E. (Sandra Ernst), author

Format:

Call Number

HF5821 W44 2000 f

Edition

Fifth Edition

ISBN

9780130835710 9780130872180

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39.

Advertising media planning

by

Sissors, Jack Z. (Zanville), 1919-

Author

Sissors, Jack Z. (Zanville), 1919-, Baron, Roger B.

Format:

Call Number

HF5826.5 S574 2010

Edition

7th ed.

Publisher

McGraw-Hill,

Publication Date

2010

ISBN

9780071703123

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40.

Advertising : principles & practice

by

Moriarty, S. E., (Sandra Ernst)

Author

Moriarty, S. E., (Sandra Ernst), Mitchell, Nancy, 1950-, Wells, William, 1926-

Format:

Call Number

HF5821 W44 2009

Edition

8th ed.

Publisher

Pearson Prentice Hall,

Publication Date

2009

ISBN

9780135009383

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41.

Advertising media planning

by

Sissors, Jack Z. (Zanville), 1919-

Author

Sissors, Jack Z. (Zanville), 1919-, Baron, Roger B.

Format:

Call Number

HF5826.5 S57 2002

Edition

6th ed.

Publisher

McGraw-Hill,

Publication Date

2002

ISBN

9780844215631

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42.

The advertising advantage

Format:

Call Number

HF5821 A38 1991

Publisher

Harvard Business School Press,

Publication Date

1991

ISBN

9780875842806

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43.

Journal of advertising

Format:

Call Number

CP 199

ISSN

00913367

Online via EBSCOhost
Online via JSTOR (Arts and Sciences VI Collection)

Accessible within UTM campus

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44.

Advertising in Malaysia

Format:

Call Number

HF5808.F74 1985f

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45.

Advertising & IMC : principles & practice

by

Moriarty, Sandra

Author

Moriarty, Sandra, Mitchell, Nancy, Wells, William

Format:

Call Number

HF5415.13 M67 2012 f

Edition

9th ed.

Publisher

Pearson,

Publication Date

2012

ISBN

9780273752929

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46.

9 secrets of advertising

by

Sehgal, Ram

Author

Sehgal, Ram

Format:

Call Number

HF5823 S44 2007

Publisher

Tata Mcgraw-Hill,

Publication Date

2007

ISBN

9780070611306

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47.

Principles of advertising & IMC

by

Duncan, Tom

Author

Duncan, Tom

Format:

Call Number

HF5415.13 D86 2005

Edition

2nd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072537741

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48.

Advertising on the internet

by

Zeff, Robbin

Author

Zeff, Robbin, Aronson, Brad

Format:

Call Number

HF6146.I58 Z43 1997

Publisher

John Wiley & Sons,

Publication Date

1997

ISBN

9780471183303

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49.

Successful advertising research methods

by

Haskins, Jack

Author

Haskins, Jack, Kendrick, Alice

Format:

Call Number

HF5814 H37 1993

Publisher

NTC Business Books,

Publication Date

1993

ISBN

9780844231891

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50.

Advertising : principles and practice

by

Wells, William

Author

Wells, William, Burnett, John, Moriarty, S. E., (Sandra Ernst)

Format:

Call Number

HF5821.W44 1989 f

Publisher

Prentice-Hall,

Publication Date

1989

ISBN

9780130152497

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51.

How to plan advertising

by

Cowley, Don

Author

Cowley, Don

Format:

Call Number

HF5823.H68 1987

Publisher

Cassell Educ Ltd,

Publication Date

1987

ISBN

9780304313921

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52.

The fundamentals of advertising

by

Wilmshurst, John

Author

Wilmshurst, John

Format:

Call Number

HF5821.W54 1985

Publisher

Heinemann,

Publication Date

1985

ISBN

9780434923304

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53.

Advertising : pure and simple

by

Seiden, Hank

Author

Seiden, Hank

Format:

Call Number

HF5823.S44 1976

Publisher

Amcom,

Publication Date

1976

ISBN

9780814454275

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54.

Kleppner's advertising procedure.

by

Russell, J. Thomas

Author

Russell, J. Thomas, Verrill, Glenn

Format:

Call Number

HF5823.R87 1988

Edition

10th ed.

Publisher

Prentice Hall,

Publication Date

2020 2019 2018 2017 2016

ISBN

9780135164518

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55.

Creative strategy in advertising

by

Drewniany, Bonnie L.

Author

Drewniany, Bonnie L., Jewler, A. Jerome

Format:

Call Number

HF5823 D74 2011

Edition

10th ed.

Publisher

Wadsworth,

Publication Date

2011

ISBN

9781439082706

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56.

The Psychology of advertising

by

Fennis, Bob M.

Author

Fennis, Bob M., Stroebe, Wolfgang

Format:

Call Number

HF5822 F456 2010

Publisher

Psychology Press ,

Publication Date

2010

ISBN

9780415442732

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57.

Essentials of contemporary advertising

by

Arens, William F.

Author

Arens, William F., Schaefer, David H., Weigold, Michael F., 1958-

Format:

Call Number

HF5821 A73 2009

Edition

2nd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073380971

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58.

Targeted advertising unintended effects

by

De Run, Ernest Cyril

Author

De Run, Ernest Cyril

Format:

Call Number

HF5823 D47 2008

Publisher

VDM Verlag Dr. Mueller e.k.,

Publication Date

2008

ISBN

9783639061000

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59.

Creative strategy in advertising

by

Drewniany, Bonnie L.

Author

Drewniany, Bonnie L., Jewler, A. Jerome

Format:

Call Number

HF5823 D74 2008

Edition

9th ed.

Publisher

Wadsworth/Cengage Learning,

Publication Date

2008

ISBN

9780495096207

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60.

Kleppner's advertising procedure

by

Lane, W. Ronald, 1940-

Author

Lane, W. Ronald, 1940-, King, Karen, Russell, Thomas, 1941-, Kleppner, Otto, 1899-

Format:

Call Number

HF5823 R87 2005

Edition

16th ed.

Publisher

Pearson/Prentice Hall,

Publication Date

2005

ISBN

9780131404120

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61.

Kleppner's advertising procedure

by

Russell, J. Thomas

Author

Russell, J. Thomas, Lane, W. Ronald, 1940-

Format:

Call Number

HF5823 R87 2002

Edition

15th ed.

Publisher

Prentice Hall,

Publication Date

2002

ISBN

9780130328779

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62.

The discourse of advertising

by

Cook, Guy (Guy, W. D.)

Author

Cook, Guy (Guy, W. D.)

Format:

Call Number

P302 C664 2001

Edition

2nd ed.

Publisher

Routledge,

Publication Date

2001

ISBN

9780415234559

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63.

Web advertising and marketing

by

Testerman, Joshua O.

Author

Testerman, Joshua O.

Format:

Call Number

HF6146.I58 W42 1998

Edition

2nd ed.

Publisher

Prima Pubs,

Publication Date

1998

ISBN

9780761513285

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64.

How to plan advertising

by

Cooper, Alan, 1955-

Author

Cooper, Alan, 1955-, Account Planning Group

Format:

Call Number

HF5823 H68 1997

Edition

2nd ed.

Publisher

Cassell in association with the Account Planning Group,

Publication Date

1997

ISBN

9780826457400

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65.

Kleppner's advertising procedure

by

Russell, J. Thomas

Author

Russell, J. Thomas, Lane, W. Ronald, 1940-

Format:

Call Number

HF5823 R87 1996 f

Edition

13th ed.

Publisher

Prentice Hall,

Publication Date

1996

ISBN

9780132284875

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66.

The Practice of advertising

by

Chartered Institute of Marketing

Author

Chartered Institute of Marketing, Hart, Norman A.

Format:

Call Number

HF5823 P72 1995

Edition

4th ed.

Publisher

Butterworth-Heinemann,

Publication Date

1995

ISBN

9780750622394

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67.

Kleppner's advertising procedure

by

Russell, J. Thomas

Author

Russell, J. Thomas

Format:

Call Number

HF5823.R87 1990 f

Edition

11th ed.

Publisher

Prentice-Hall,

Publication Date

1990

Available:
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68.

Advertising and promotion management

by

Rossitek, John R.

Author

Rossitek, John R., Percy, Larry

Format:

Call Number

HF5821.R67 1987

Publisher

McGraw-Hill,

Publication Date

1987

ISBN

9780070539075

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69.

Advertising manager's handbook

by

Stansfield, Richard H

Author

Stansfield, Richard H

Format:

Call Number

HF5821.S73 1982

Edition

3rd ed

Publisher

UBSPD,

Publication Date

1982

ISBN

9788185674704

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70.

Your career in advertising

by

Winters, Karen Cole

Author

Winters, Karen Cole

Format:

Call Number

HF5828.4.W56 1980

Publisher

Arco Pub.,

Publication Date

1980

ISBN

9780668047968

Available:
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71.

Endorse effevtiveness in advertising

by

Mohd. Adam Hashim

Author

Mohd. Adam Hashim

Format:

Call Number

HF5822.M32 f

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72.

Psychological factor in advertising

by

Mohammed Nur Ehsan Mohammed Omar, 1987-

Author

Mohammed Nur Ehsan Mohammed Omar, 1987-, Kamal Azam Bani Hashim, Fakulti Kejuruteraan Mekanikal

Format:

Call Number

HF5822 M64 2010 raf

Publication Date

2010

Project Paper (Sarjana Muda Sains (Rekabentuk Industri)) - Universiti Teknologi Malaysia, 2010

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73.

Advertising design and typography

by

White, Alex (Alex W.)

Author

White, Alex (Alex W.)

Format:

Call Number

NC997 W45 2007 f

Publication Date

2007

ISBN

9781581154658

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74.

Resumes for advertising careers

by

VGM Career Books (Firm)

Author

VGM Career Books (Firm)

Format:

Call Number

HF5383 R476 2003

Edition

3rd ed.

Publisher

McGraw-Hill,

Publication Date

2003

ISBN

9780071405928

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75.

Advertising and promotion industry

by

St John, Maggie Jo

Author

St John, Maggie Jo

Format:

Call Number

KST 387

Publisher

Prentice Hall Asia

ISBN

9780136787150

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76.

IDEA : international advertising art

Format:

Call Number

HF5801 .I44 no.180-181(1983)

Publisher

Seibundo-Shinkosha Pub. Co.,

Publication Date

1983 1982 1981 1980 1979

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77.

Journal of advertising research

Format:

Call Number

CP 199

ISSN

00218499

Online via EBSCOhost

Accessible within UTM campus

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78.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C., author

Author

O'Guinn, Thomas C., author, Allen, Chris T., author, Semenik, Richard J., author, Scheinbaum, Angeline Close, author

Format:

Call Number

HF5821 O34 2015 f

Edition

Seventh edition

Publisher

Cengage Learning,

Publication Date

2015 2014

ISBN

9781285187815

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79.

Advertising : types, trends, and controversies

by

Mann, Evelyn P.

Author

Mann, Evelyn P.

Format:

Call Number

HF5823 A384 2012

Publisher

Nova Science Publishers,

Publication Date

2012

ISBN

9781613246795

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80.

The art of writing advertising

by

Higgins, Denis

Author

Higgins, Denis, Bernbach, William

Format:

Call Number

HF5825 H53 2003

Publisher

McGraw-Hill,

Publication Date

2003

ISBN

9780071410939

Available:
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81.

Advertising creative : strategy, copy, and design

by

Altstiel, Thomas

Author

Altstiel, Thomas, Grow, Jean

Format:

Call Number

HF5823 A758 2013 f

Edition

3rd ed.

Publisher

Sage Pubn.,

Publication Date

2013

ISBN

9781452203638

Available:
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82.

Advertising : strategy, creativity and media

by

Fill, Chris.

Author

Fill, Chris., Hughes, Graham, De Francesco, Scott

Format:

Call Number

HF5823 F55 2013 f

Publisher

Pearson Education Limited,

Publication Date

2013

ISBN

9780273760894

Available:
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83.

Contemporary advertising and integrated marketing communications

by

Arens, William F.

Author

Arens, William F., Weigold, Michael F., 1958-, author, Arens, Christian

Format:

Call Number

HF5821 A74 2013 f

Edition

14th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2013

ISBN

9780071318389

Available:
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84.

Celebrity advertising effects among marketing student

by

Ahmad Hafizzhuddin Mohd Hanafiah, author

Author

Ahmad Hafizzhuddin Mohd Hanafiah, author, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5823 A36 2012 raf

Publication Date

2012

Project Paper (Sarjana Muda (Pengurusan Pemasaran)) - Universiti Teknologi Malaysia, 2012

Available:
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85.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Author

O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.

Format:

Call Number

HF5821 O38 2012 f

Edition

6th ed.

Publisher

South-Western, Cengage Learning,

Publication Date

2012

ISBN

9780538473323

Available:
Holds:
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86.

Integrated advertising, promotion and marketing communications

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2010

Edition

4th.ed.

Publisher

Prentice Hall,

Publication Date

2010

ISBN

9780136079422

Available:
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87.

Advertising and integrated brand promotion

by

O'Guinn, Thomas

Author

O'Guinn, Thomas, Allen, Chris T., Semenik, Richard J.

Format:

Call Number

HF5821 O38 2009

Edition

5th ed

Publisher

South-Western Cengage Learning,

Publication Date

2009

ISBN

9780324568622

Available:
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88.

Advertising and promotion : an IMC perspective

by

Shah, Kruti

Author

Shah, Kruti, D'Sauza, Alan

Format:

Call Number

HF5823 S52 2008

Publisher

Tata McGraw-Hill,

Publication Date

2008

ISBN

9780070080317

Available:
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89.

Direct response advertising made easy

by

Barnes, Roscoe, 1961-

Author

Barnes, Roscoe, 1961-, Entrepreneur Press

Format:

Call Number

HF5823 B37 2007

Publisher

Entrepreneur Press,

Publication Date

2007

ISBN

9781599180465

Available:
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90.

Integrated advertising, promotion & marketing communications

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2007

Edition

3rd ed.

Publisher

Pearson Prentice Hall,

Publication Date

2007

ISBN

9780131866225

Available:
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91.

The SAGE handbook of advertising

by

Tellis, Gerard J.

Author

Tellis, Gerard J., Ambler, Tim, Tellis, Gerard J., 1950-

Format:

Call Number

HF5823 S23 2007

Publisher

Sage Publications Ltd,

Publication Date

2007

ISBN

9781412918862

Available:
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92.

Advertising and promotion : communicating brands

by

Hackley, Christopher E.

Author

Hackley, Christopher E.

Format:

Call Number

HF5823 H32 2005

Publisher

Sage Publications,

Publication Date

2005

ISBN

9780761941545

Available:
Holds:
Copies:

93.

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2004

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

2004

ISBN

9780131060524

Available:
Holds:
Copies:

94.

Advertising cultures : gender, commerce, creativity

by

Nixon, Sean, 1966-

Author

Nixon, Sean, 1966-

Format:

Call Number

HF5821 N59 2003

Publisher

SAGE Publications,

Publication Date

2003

ISBN

9780761961970

Available:
Holds:
Copies:

95.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Author

O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.

Format:

Call Number

HF5821 O34 2003

Edition

3rd ed.

Publisher

Thomson South-Western,

Publication Date

2003

ISBN

9780324113808

Available:
Holds:
Copies:

96.

Rewind : forty years of design & advertising

by

Myerson, Jeremy

Author

Myerson, Jeremy, Vickers, Graham, Bullmore, J. J. D., British Design & Art Direction (Association)

Format:

Call Number

NC998.6.G7 M93 2002

Publisher

Phaidon,

Publication Date

2002

ISBN

9780714842714

Available:
Holds:
Copies:

97.

Integrated advertising, promotion, and marketing communication

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.123 C58 2002

Publisher

Prentice Hall,

Publication Date

2002 2001

ISBN

9780130175786

Available:
Holds:
Copies:

98.

Advertising in tourism and leisure

by

Morgan, Nigel

Author

Morgan, Nigel, Pritchard, Annette

Format:

Call Number

HF6161.T63 M67 2001

Publisher

Butterworth-Heinemann,

Publication Date

2001

ISBN

9780750654326

Available:
Holds:
Copies:

99.

Web advertising and marketing by design

by

Fahey, Mary Jo

Author

Fahey, Mary Jo

Format:

Call Number

HF6146.I58 F33 1998

Publisher

Microsoft Press,

Publication Date

1998

ISBN

9781572318366

Available:
Holds:
Copies:

100.

Dictionary of marketing and advertising

by

Farrah, Joseph

Author

Farrah, Joseph

Format:

Call Number

HF5415 F37 1998

Publisher

Golden Books Centre Sdn. Bhd.,

Publication Date

1998

ISBN

9789837203266

Available:
Holds:
Copies:

101.

Advertising and sales promotion strategy

by

Tellis, Gerard J.

Author

Tellis, Gerard J.

Format:

Call Number

HF5823 T44 1998

Publisher

Addison-Wesley,

Publication Date

1998

ISBN

9780321014115

Available:
Holds:
Copies:

102.

Advertising research : theory and practice

by

Davis, Joel J.

Author

Davis, Joel J.

Format:

Call Number

HF5814 D38 1997

Publisher

Prentice Hall,

Publication Date

1997

ISBN

9780132218139

Available:
Holds:
Copies:

103.

Dartnell's advertising manager's handbook

by

Bushko, David

Author

Bushko, David

Format:

Call Number

HF5832 D37 1997

Edition

4th ed

Publisher

Dartnell,

Publication Date

1997

ISBN

9780850132496

Available:
Holds:
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104.

Advertising and the meaning of competition

by

Park, Donghyun

Author

Park, Donghyun

Format:

Call Number

HF5006 W67 1996 f j24-96

Publisher

Nanyang Technological University,

Publication Date

1996

Available:
Holds:
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105.

International advertising : communication across cultures

by

Mueller, Barbara

Author

Mueller, Barbara

Format:

Call Number

HF5823 M83 1996

Publisher

Wadsworth Publishing,

Publication Date

1996

ISBN

9780534192785

Available:
Holds:
Copies:

106.

Digitalink : digital design and advertising

by

Ziegler, Kathleen

Author

Ziegler, Kathleen, Greco, Nick

Format:

Call Number

TA174 D55 1996 f

Publisher

Dimensional Illustrators,

Publication Date

1996

ISBN

9781885660053

Available:
Holds:
Copies:

107.

Advertising and the promotion industry

by

St John, Maggie Jo

Author

St John, Maggie Jo

Format:

Call Number

PE1127 B86 S75 1994

Publisher

Prentice Hall,

Publication Date

1994

ISBN

9780137200382

Available:
Holds:
Copies:

108.

Cases in advertising and communications management

by

Greyser, Stephen A.

Author

Greyser, Stephen A., Kopp, Robert J

Format:

Call Number

HF5827 G75 1992

Edition

3rd ed.

Publisher

Prentice Hall,

Publication Date

1992

ISBN

9780131161382

Available:
Holds:
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109.

The making of effective advertising

by

Patti, Charles H.

Author

Patti, Charles H., Moriarty, S. E., (Sandra Ernst)

Format:

Call Number

HF5825.P38 1990 f

Publisher

Prentice Hall,

Publication Date

1990

ISBN

9780135472903

Available:
Holds:
Copies:

110.

Advertising creativity : techniques for generating ideas

by

Marra, James L.

Author

Marra, James L.

Format:

Call Number

HF5823.M37 1990

Publisher

Prentice Hall,

Publication Date

1990

ISBN

9780130150097

Available:
Holds:
Copies:

111.

Advertising : its role in modern marketing

by

Dun, S. Watson

Author

Dun, S. Watson

Format:

Call Number

HF5823.A38 1990

Edition

7th ed.

Publisher

Dryden Press,

Publication Date

1990

ISBN

9780030307485

Available:
Holds:
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112.

Selling dreams : how advertising misleads us

by

Persatuan Pengguna Pulau Pinang

Author

Persatuan Pengguna Pulau Pinang

Format:

Call Number

HF5832.S46 1986

Publisher

Consumers' Association of Pinang,

Publication Date

1986

ISBN

9789679950205

Available:
Holds:
Copies:

113.

The complete guide to advertising

by

Douglas, Torin

Author

Douglas, Torin

Format:

Call Number

HF5804.D69 1984 f

Publisher

GED Pub.,

Publication Date

1984

ISBN

9780333386392

Available:
Holds:
Copies:

114.

Advertising management : its role in marketing

by

Sachs, William S., 1919-

Author

Sachs, William S., 1919-

Format:

Call Number

HF5821 .S22 1983

Publisher

PennWell Books,

Publication Date

1983

ISBN

9780878142408

Available:
Holds:
Copies:

115.

Handbook of advertising art production

by

Schlemmer, Richard M.

Author

Schlemmer, Richard M.

Format:

Call Number

NE2810 S33 1976

Edition

2nd ed

Publisher

Prentice-Hall,

Publication Date

1976

ISBN

9780133725247

Available:
Holds:
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116.

Appraisal of roadside advertising signs

by

Suite, Donald T.

Author

Suite, Donald T.

Format:

Call Number

HF5843.S88 1972 f

Publisher

American Insitute of Real Estate Appraisers,

Publication Date

1972

ISBN

9780884105657

Available:
Holds:
Copies:

117.

Advertising practice : analytic and creative exercises

by

Coe, Barbara Davis

Author

Coe, Barbara Davis

Format:

Call Number

HF5823.C64 1972

Publisher

Prentice-Hall,

Publication Date

1972

ISBN

130173762

Available:
Holds:
Copies:

118.

Confessions of an Advertising Man

by

Ogilvy, David

Author

Ogilvy, David

Format:

Call Number

HF5813.U6 O35 2004

ISBN

9781904915010

Available:
Holds:
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119.

Advertising and marketing on the internet

Format:

Call Number

KVD 2672

Publisher

DeVisuals,

Publication Date

1999 1998 1997 1996 1995

Available:
Holds:
Copies:

120.

Annual of advertising art in Japan

Format:

Call Number

NC997.A1 A56 1977 rf

Publication Date

1981 1980 1979 1978 1977

Available:
Holds:
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121.

Advertising age's business marketing

Format:

Call Number

CP 199

ISSN

1087948X

Online access via Ebscohost

Open access to UTM community only

Available:
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122.

The advertising agency business : the complete manual for management & operation

by

Hameroff, Eugene J.

Author

Hameroff, Eugene J., Gardner, Herbert S. Advertising agency business

Format:

Call Number

HF6178 G37 1998

Edition

3rd ed.

Publisher

NTC Business Books,

Publication Date

1998

ISBN

9780844231693

Available:
Holds:
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123.

Visual pollution : advertising, signage and environmental quality

by

Portella, Adriana

Author

Portella, Adriana

Format:

Call Number

HF5841 P58 2014

Publisher

Ashgate Pub. Company,

Publication Date

2014

ISBN

9780754675341

Available:
Holds:
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124.

Global marketing and advertising : understanding cultural paradoxes

by

Mooij, Marieke K. de, 1943-

Author

Mooij, Marieke K. de, 1943-

Format:

Call Number

HF5415.127 M66 2014

Edition

Fourth edition

Publisher

SAGE Publications, Inc.,c[2014

Publication Date

2014

ISBN

9781452257174

Available:
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125.

Planning and management of advertising and marketing

by

Baker, Stephen

Author

Baker, Stephen

Format:

Call Number

HF5415 P53 2012

Publisher

Nyx Academics,

Publication Date

2012

ISBN

9781621581833

Available:
Holds:
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126.

Global marketing and advertising : understanding cultural paradoxes

by

Mooij, Marieke K. de, 1943-

Author

Mooij, Marieke K. de, 1943-

Format:

Call Number

HF5415.127 M66 2010

Edition

3rd ed.

Publisher

SAGE,

Publication Date

2010

ISBN

9781412970419

Available:
Holds:
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127.

Advertising and promotion : in integrated marketing communications

by

Hackley, Christopher E.

Author

Hackley, Christopher E.

Format:

Call Number

HF5823 H32 2010

Edition

2nd ed.

Publisher

Sage Publications,

Publication Date

2010

ISBN

9781849201452

Available:
Holds:
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128.

The control of outdoor advertising and graffiti

by

Mynors, Charles

Author

Mynors, Charles

Format:

Call Number

KD1167 M96 2009

Publisher

Shaw & Sons,

Publication Date

2009

ISBN

9780721917702

Available:
Holds:
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129.

Sex in advertising : the malaysian youth context

by

Tan, Joanne Poh Ai

Author

Tan, Joanne Poh Ai, Md. Mohar Mohamad, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5827.85 T36 2009 raf

Publication Date

2009

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Available:
Holds:
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130.

Indian advertising : 1780 to 1950 A.D.

by

Chaudhuri, Arun

Author

Chaudhuri, Arun

Format:

Call Number

HF5813.I4 C43 2007 f

Publisher

Tata Mc-Graw Hill Pub. Co.,

Publication Date

2007

ISBN

9780070604612

Available:
Holds:
Copies:

131.

Global marketing and advertising : understanding cultural paradoxes

by

Mooij, Marieke de, 1943-

Author

Mooij, Marieke de, 1943-

Format:

Call Number

HF5415.127 M66 2005

Edition

2nd ed.

Publisher

SAGE Publications,

Publication Date

2005

ISBN

9781412914765

Available:
Holds:
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132.

Careers in marketing, advertising and public relations

by

Stanley, Adela

Author

Stanley, Adela

Format:

Call Number

HF5415.122 S72 2003

Edition

8th ed.

Publisher

Kogan Page,

Publication Date

2003

ISBN

9780749439170

Available:
Holds:
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133.

Web advertising : the effectiveness of banner AD

by

Ahmad Sharifuddin Shamsuddin

Author

Ahmad Sharifuddin Shamsuddin

Format:

Call Number

HF6146.I58 A45 1999 raf

Publisher

Universiti Putra Malaysia,

Publication Date

1999

Preview

Thesis (Master of Business Administration) - Universiti Putra Malaysia, 1999

Available:
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134.

Entrepreneur magazine : successful advertising for small businesses

by

Berke, Conrad

Author

Berke, Conrad

Format:

Call Number

HF5823 B47 1996

Publisher

John Wiley,

Publication Date

1996

ISBN

9780471140832

Available:
Holds:
Copies:

135.

The impact of television advertising on children

by

Unnikrishnan, Namita

Author

Unnikrishnan, Namita, Bajpai, Shailaja

Format:

Call Number

HQ784.T4 U66 1996

Publisher

Sage Pub,

Publication Date

1995

ISBN

9780803992429

Available:
Holds:
Copies:

136.

Introduction to marketing, advertising and public relations

by

Jefkins, Frank

Author

Jefkins, Frank

Format:

Call Number

HF5415.13.J44 1989

Edition

3rd ed.

Publisher

Macmillan,

Publication Date

1989

ISBN

9780333493816

Available:
Holds:
Copies:

137.

Advertising agency-client relations : a strategic perspective

by

Michell, Paul

Author

Michell, Paul

Format:

Call Number

HF6178.M52 1988

Publisher

Croom Helm,

Publication Date

1988

ISBN

9780709946380

Available:
Holds:
Copies:

138.

Strategy in advertising : matching media and motivations

by

Bogart, Leo

Author

Bogart, Leo

Format:

Call Number

HF5821.B65 1986

Edition

2nd ed

Publisher

NTC business Bks.,

Publication Date

1986

ISBN

844230944

Available:
Holds:
Copies:

139.

Print casebooks : the best in advertising campaigns

Format:

Call Number

NC997.A1 P75 1975 r

Publisher

R C Publications,

Publication Date

2020 2019 2018 2017 2016

Available:
Holds:
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140.

Media guide : media and advertising guide book

Format:

Call Number

P88.8 M43 1997 r

Publisher

White Knight Comm,

Publication Date

1997

ISBN

022713948652

Available:
Holds:
Copies:

141.

USAD review: the best American print advertising

Format:

Call Number

HF5801 U82 1995 f

Publisher

Retail Reporting,

Publication Date

1995

ISBN

9780934590037

Available:
Holds:
Copies:

142.

90 days to success marketing and advertising your small business

by

Hoxie, Mark

Author

Hoxie, Mark

Format:

Call Number

HF5415.13 H69 2011

Publisher

Course Technology,

Publication Date

2011

ISBN

9781435458284

Available:
Holds:
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143.

The Sixth Asian Advertising Congress in Singapore and Kuala Lumpur, 26th June - 3rd July, 68

by

Asian Advertising Congress (6th : 1968 : Singapore and Kuala Lumpur)

Author

Asian Advertising Congress (6th : 1968 : Singapore and Kuala Lumpur)

Format:

Call Number

HF5804.A84 1970 f

Publisher

AAC,

Publication Date

1970

Available:
Holds:
Copies:

144.

The online advertising playbook : proven strategies and tested tactics from the advertising research foundation

by

Plummer, Joseph Thornton, 1941-

Author

Plummer, Joseph Thornton, 1941-, Advertising Research Foundation

Format:

Call Number

HF6146.I58 O55 2007

Publisher

John Wiley & Sons,

Publication Date

2007

ISBN

9780470051054

Available:
Holds:
Copies:

145.

Social media advertising factors and Malaysian young consumers' purchase intention : The case of youtube

by

Lee, Yi Chin, 1995-, author

Author

Lee, Yi Chin, 1995-, author, Zuraidah Sulaiman, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

HF5415.32 L443 2019 raf

Publication Date

2019

Thesis (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Available:
Holds:
Copies:

146.

The relationship between celebrities’ credibility and advertising effectiveness among college students

by

Mohd. Sapawi Abd Karim, 1995- , author

Author

Mohd. Sapawi Abd Karim, 1995- , author, Fakulti Pengurusan

Format:

Call Number

XX(871758.1)

Publication Date

2018

Available:
Holds:
Copies:

147.

Attitudinal factors affecting viral advertising pass-on behaviour of online consumer in cosmetic industy

by

Nora Nur ain Mahat, 1994- , author

Author

Nora Nur ain Mahat, 1994- , author, Fakulti Pengurusan

Format:

Call Number

XX(871697.1)

Publication Date

2018

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2018

Available:
Holds:
Copies:

148.

Attitudinal factors affecting viral advertising pass-on behaviour of online consumer in cosmetic industy

by

Nora Nur ain Mahat, 1994- , author

Author

Nora Nur ain Mahat, 1994- , author, Fakulti Pengurusan

Format:

Call Number

CP 65869 ra

Publication Date

2018

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2018

Available:
Holds:
Copies:

149.

The relationship between celebrities’ credibility and advertising effectiveness among college students

by

Mohd. Sapawi Abd Karim, 1995- , author

Author

Mohd. Sapawi Abd Karim, 1995- , author, Fakulti Pengurusan

Format:

Call Number

CP 065896 ra

Publication Date

2018

Available:
Holds:
Copies:

150.

Smart advertising robot with image recognition for data analytics

by

Nik Ahmad Faisal Mohd. Kamarolzaman, 1993- , author

Author

Nik Ahmad Faisal Mohd. Kamarolzaman, 1993- , author, Yeong, Che Fai, supervisor, Fakulti Kejuruteraan Elektrik

Format:

Call Number

TA1637 N553 2017 raf

Publication Date

2017

Project Paper (Sarjana Muda Kejuruteraan (Elektrik - Mekatronik)) - Universiti Teknologi Malaysia, 2017

Available:
Holds:
Copies:

151.

Smart advertising robot with image recognition for data analytics

by

Nik Ahmad Faisal Mohd. Kamarolzaman, 1993- , author

Author

Nik Ahmad Faisal Mohd. Kamarolzaman, 1993- , author

Format:

Call Number

CP 066258 ra

Publication Date

2017

Project Paper (Sarjana Muda Kejuruteraan (Elektrik - Mekatronik)) - Universiti Teknologi Malaysia, 2017

Available:
Holds:
Copies:

152.

Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising

by

Ezam Daud, 1975-

Author

Ezam Daud, 1975-, Zuraidah Sulaiman, supervisor, Fakulti Pengurusan

Format:

Call Number

XX(860273.2)

Publication Date

2016

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2017

Available:
Holds:
Copies:

153.

Factors affecting generation Y hybrid vehicle purchasing intention using internet advertising

by

Ezam Daud, 1975-

Author

Ezam Daud, 1975-, Zuraidah Sulaiman, supervisor, Fakulti Pengurusan

Format:

Call Number

CP 061078 ra

Publication Date

2016

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2017

Available:
Holds:
Copies:

154.

The role of SMS's frontlines in mobile advertising based on consumer attitude

by

Hatem S.Y. Nabus, 1979-, author

Author

Hatem S.Y. Nabus, 1979-, author, Ab. Razak Che Hussin, supervisor, Fakulti Komputeran

Format:

Call Number

HF5548.34 H38 2015 raf

Publication Date

2015

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015

Available:
Holds:
Copies:

155.

The role of SMS's frontlines in mobile advertising based on consumer attitude

by

Hatem S.Y. Nabus, 1979-, author

Author

Hatem S.Y. Nabus, 1979-, author

Format:

Call Number

CP 057168 ra

Publication Date

2015

Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2015

Available:
Holds:
Copies:

156.

Attitudinal factors affecting viral advertising pass-on behaviour in social media

by

Nurhidayah Mohd. Salleh, 1991-

Author

Nurhidayah Mohd. Salleh, 1991-, Shoki Mohd. Ariff, supervisor, Fakulti Pengurusan

Format:

Call Number

CP 057763 ra

Publication Date

2015

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Available:
Holds:
Copies:

157.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E.

Author

Belch, George E., Belch, Michael A.

Format:

Call Number

HF5823 B387 2015 f

Edition

10th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2015

ISBN

9780078028977

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158.

Computerized system for resort management and advertising website

by

Mohd. Nazri Mazlan, 1991-

Author

Mohd. Nazri Mazlan, 1991-, Mohamad Shukor Talib, Fakulti Komputeran

Format:

Call Number

CP 061272 ra

Publication Date

2015

Project Paper (Sarjana Muda Sains Komputer (Rangkaian dan Keselamatan Komputer)) - Universiti Teknologi Malaysia, 2015

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159.

Factors influencing the intention to adopt SMS advertising among SMEs in fashion industry

by

Nursyafeeqa Hussein, 1993-

Author

Nursyafeeqa Hussein, 1993-, Norzaidahwati Zaidin, supervisor, Fakulti Pengurusan

Format:

Call Number

XX(861428.1)

Publication Date

2015

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

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160.

Attitudinal factors affecting viral advertising pass-on behaviour in social media

by

Nurhidayah Mohd. Salleh, 1991-

Author

Nurhidayah Mohd. Salleh, 1991-, Shoki Mohd. Ariff, supervisor, Fakulti Pengurusan

Format:

Call Number

XX(855518.2)

Publication Date

2015

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

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161.

Computerized system for resort management and advertising website

by

Mohd. Nazri Mazlan, 1991-

Author

Mohd. Nazri Mazlan, 1991-, Mohamad Shukor Talib, Fakulti Komputeran

Format:

Call Number

XX(860757.2)

Publication Date

2015

Project Paper (Sarjana Muda Sains Komputer (Rangkaian dan Keselamatan Komputer)) - Universiti Teknologi Malaysia, 2015

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162.

Factors influencing the intention to adopt SMS advertising among SMEs in fashion industry

by

Nursyafeeqa Hussein, 1993-

Author

Nursyafeeqa Hussein, 1993-, Norzaidahwati Zaidin, supervisor, Fakulti Pengurusan

Format:

Call Number

CP 061526 ra

Publication Date

2015

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

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163.

Final year undergraduate students attitude toward the University Advertising

by

Fatemeh Maghsoudinejad, 1982-

Author

Fatemeh Maghsoudinejad, 1982-, Mohd. Tajudin Ninggal, Fakulti Kejuruteraan Mekanikal

Format:

Call Number

BF323.C5 F38 2014 raf

Publication Date

2014

Thesis (Sarjana Pendidikan (Bimbingan dan Kaunseling)) - Universiti Teknologi Malaysia, 2014

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164.

Final year undergraduate students attitude toward the University Advertising

by

Fatemeh Maghsoudinejad, 1982-

Author

Fatemeh Maghsoudinejad, 1982-

Format:

Call Number

CP 032786 ra

Publication Date

2014

Thesis (Sarjana Pendidikan (Bimbingan dan Kaunseling)) - Universiti Teknologi Malaysia, 2014

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165.

Factors affecting the effectiveness of billboard advertising towards Malaysia road users

by

Syed Salleh Syed Sulaiman, 1992-, author

Author

Syed Salleh Syed Sulaiman, 1992-, author, Ahmad Sharifuddin Shamsuddin, supervisor, Fakulti Pengurusan

Format:

Call Number

HF5843 S94 2014 raf

Publication Date

2014

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014

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166.

The law and economics of enforcing European consumer law : a comparative analysis of package travel and misleading advertising

by

Weber, Franziska, author

Author

Weber, Franziska, author

Format:

Call Number

KJE6577 W43 2014

Publisher

Ashgate,

Publication Date

2014

ISBN

9781472417046

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167.

The effects of emotional versus rational appeal in advertising on Malaysian consumers' purchase intention of hybrid car

by

Muhamad Syakir Shukor, 1992- author

Author

Muhamad Syakir Shukor, 1992- author, Zuraidah Sulaiman supervisor, Fakulti Pengurusan

Format:

Call Number

XX(857045.1)

Publication Date

2014

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014

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168.

Factors affecting the effectiveness of billboard advertising towards Malaysia road users

by

Syed Salleh Syed Sulaiman, 1992-, author

Author

Syed Salleh Syed Sulaiman, 1992-, author

Format:

Call Number

CP 057765 ra

Publication Date

2014

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2014

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169.

Key enablers for user-centric advertising across next generation networks

by

Simoes, Jose

Author

Simoes, Jose

Format:

Call Number

HF6146.I58 S56 2013

Publisher

Institution of Engineering and Technology,

Publication Date

2013

ISBN

9781849196185

Available:
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170.

Final year undergraduate students' attitude toward the university advertising

by

Maghsoudinejad, Fatemeh, 1982-

Author

Maghsoudinejad, Fatemeh, 1982-, Mohd. Tajudin Ninggal, Fakulti Pendidikan

Format:

Call Number

XX(823920.1)

Publication Date

2013

Thesis (Sarjana Pendidikan (Bimbingan dan Kaunseling)) - Universiti Teknologi Malaysia, 2013

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171.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A., Andrews, J. Craig

Format:

Call Number

HF5415.123 S54 2013 f

Edition

9th ed.

Publisher

South-Western Cengage Learning,

Publication Date

2013

ISBN

9781111580216

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172.

Cover image for Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing

Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing

by

Vecchiato, Giovanni, author

Author

Vecchiato, Giovanni, author

Format:

Call Number

HF5415.12615 N48 2013

Publisher

Springer,

Publication Date

2013

ISBN

9783642380631

Available:
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173.

Consumers' attitude towards social network advertising and its impact on purchase intention

by

Ng, Xiang Yi, 1989-, author

Author

Ng, Xiang Yi, 1989-, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.1265 N49 2012 raf

Publication Date

2012

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

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174.

Consumers' attitude towards social network advertising and its impact on purchase intention

by

Ng, Xiang Yi, 1989-, author

Author

Ng, Xiang Yi, 1989-, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

CP 063002 ra

Publication Date

2012

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

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175.

Advertising influence on brand image and consumer decision making

by

Goh, Bee Kiat, 1989-

Author

Goh, Bee Kiat, 1989-, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

XX(805196.1) 1

Publication Date

2012

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

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176.

Encyclopaedia of tools and techniques of marketing research & advertising

by

Baker, Stephen., editor

Author

Baker, Stephen., editor

Format:

Call Number

HF5415.2 E53 2012 re v.2

Publisher

Nyx Academics,

Publication Date

2012

ISBN

9781621581802

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177.

Using qualitative research in advertising : strategies, techniques, and applications

by

Morrison, Margaret A.

Author

Morrison, Margaret A.

Format:

Call Number

HF5814 U74 2012

Edition

2nd ed.

Publisher

SAGE,

Publication Date

2012

ISBN

9781412987240

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178.

Fashioning intellectual property : exhibition, advertising and the press 1789-1918

by

Richardson, Megan

Author

Richardson, Megan, Thomas, Julian, 1963-

Format:

Call Number

KD1289 R53 2012

Publisher

Cambridge University Press,

Publication Date

2012

ISBN

9780521767569

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179.

Handbook of research on digital media and advertising : user generated content consumption

by

Eastin, Matthew S.

Author

Eastin, Matthew S., Daugherty, Terry, 1971-, Burns, Neal M., 1933-

Format:

Call Number

HF5821 H27 2011 f

Publisher

Information Science Reference,

Publication Date

2011

ISBN

9781605667928

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180.

The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency

by

Sugiyama, Kotaro

Author

Sugiyama, Kotaro, Andree, Tim

Format:

Call Number

HF6181 .D4 S84 2011

Publisher

McGraw-Hill,

Publication Date

2011

ISBN

9780071748124

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181.

The effectiveness of online advertising towards generation Y consumers

by

Abdul Alim Mohd. Sharaffudin, 1987-, author

Author

Abdul Alim Mohd. Sharaffudin, 1987-, author, Huam, Hon Tat, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5415.1265 A23 2011 raf

Publication Date

2011

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

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182.

Tanggapan pelajar tahun akhir FPPSM terhadap 'shock advertising'

by

Norhaida Nadia Husin, author

Author

Norhaida Nadia Husin, author, Md. Mohar Mohamad, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5823 N67 2011 raf

Publication Date

2011

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

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183.

Consumer behavior and culture : consequences for global marketing and advertising

by

Mooij, Marieke K. de, 1943-

Author

Mooij, Marieke K. de, 1943-, Mooij, Marieke K. de, 1943- Consumer behavior and culture

Format:

Call Number

HF5415.32 M66 2011

Edition

2nd ed.

Publication Date

2011

ISBN

9781412979900

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184.

Cover image for Entrepreneur magazine's ultimate guide to pay-per-click advertising : join the top 3% capturing sales from search advertising--and outsmart 97% of the competition

Entrepreneur magazine's ultimate guide to pay-per-click advertising : join the top 3% capturing sales from search advertising--and outsmart 97% of the competition

by

Stokes, Richard L.

Author

Stokes, Richard L.

Format:

Call Number

HF5415.1265 S753 2010

Publisher

Entrepreneur Press,

Publication Date

2010

ISBN

9781599183633

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185.

Study on the effectiveness of the outdoor advertising to the roadusers

by

Ng, Ooi Chan, 1987-

Author

Ng, Ooi Chan, 1987-, Mohd. Nasir Hussain, supervisor, Fakulti Kejuruteraan Mekanikal

Format:

Call Number

TS171 N46 2010 raf

Publication Date

2010

Project Paper (Sarjana Muda Sains (Rekabentuk Industri)) - Universiti Teknologi Malaysia, 2010

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186.

Study on the effectiveness of the outdoor advertising to the roadusers

by

Ng, Ooi Chan, 1987-

Author

Ng, Ooi Chan, 1987-

Format:

Call Number

CP 028998 ra

Publication Date

2010

Project Paper (Sarjana Muda Sains (Rekabentuk Industri)) - Universiti Teknologi Malaysia, 2010

Available:
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187.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A.

Format:

Call Number

HF5415.123 S54 2010

Edition

8th ed.

Publisher

South-Western College Pub,

Publication Date

2010

ISBN

9780324593600

Available:
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188.

Effects of advertising strategy on consumer-brand relationships: a brand love perspective

by

Jun, Pang

Author

Jun, Pang, Hean, Tat Keh, Siqing, Peng

Format:

Call Number

MAK 18206

Publication Date

2009

Available:
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189.

Marketing in developing countries : Nigerian advertising in a global and technological economy

by

Alozie, Emmanuel C.

Author

Alozie, Emmanuel C.

Format:

Call Number

HF5813.N55 A46 2009

Publisher

Routledge,

Publication Date

2009

ISBN

9780789001412

Available:
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190.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Author

Belch, George E. (George Edward), 1951-, Belch, Michael A.

Format:

Call Number

HF5823 B38 2009

Edition

8th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381091

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191.

Advertising development in Malaysia : catching eyeballs in changing media

by

Suruhanjaya Komunikasi dan Multimedia Malaysia

Author

Suruhanjaya Komunikasi dan Multimedia Malaysia

Format:

Call Number

HF5813.M3 A38 2009 f

Publisher

Suruhanjaya Komunikasi dan Multimedia Malaysia,

Publication Date

2009

ISSN

19850522

Available:
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192.

Learning from winners : how the ARF David Ogilvy Award winners use market research to create advertising success

by

Pettit, Raymond

Author

Pettit, Raymond

Format:

Call Number

HF5415.2 P47 2008

Publisher

Lawrence Erlbaum Associates,

Publication Date

2008

ISBN

9780805856538

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193.

151 quick ideas for advertising on a shoestring

by

Joachim, Jean C.

Author

Joachim, Jean C.

Format:

Call Number

HF5823 J63 2008

Publisher

The Career Press,

Publication Date

2008

ISBN

9781564149824

Available:
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194.

Hypermarket advertising system in mobile ad-hoc network enviroment

by

Kho, Aaron

Author

Kho, Aaron

Format:

Call Number

CP 026266 ra

Publication Date

2008

Project Paper (Sarjana Muda Sains (Sains Komputer)) - Universiti Teknologi Malaysia,2008

Available:
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195.

Advertising 2.0 : social media marketing in a web 2.0 world

by

Tuten, Tracy L.

Author

Tuten, Tracy L.

Format:

Call Number

HF6146.I58 T87 2008

Publisher

Praeger,

Publication Date

2008

ISBN

9780313352966

Available:
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196.

Mobile advertising : supercharge your brand in the exploding wireless market

by

Sharma, Chetan

Author

Sharma, Chetan, Herzog, Joe, Melfi, Victor

Format:

Call Number

HF6146.I58 S54 2008

Publisher

John Wiley & Sons,

Publication Date

2008

ISBN

9780470185988

Available:
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197.

Kellogg on advertising and media : the Kellogg School of Management

by

Calder, Bobby J.

Author

Calder, Bobby J., J. L. Kellogg Graduate School of Management

Format:

Call Number

HF5826.5 K46 2008

Publisher

John Wiley & Sons,

Publication Date

2008

ISBN

9780470119860

Available:
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198.

Digital signage : software, networks, advertising, and displays a primer for understanding the business

by

Schaeffler, Jimmy

Author

Schaeffler, Jimmy

Format:

Call Number

HD9697.S542 S33 2008

Publisher

Focal Press,

Publication Date

2008

ISBN

9780240810416

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199.

Hypermarket advertising system in mobile ad-hoc network enviroment

by

Kho, Aaron

Author

Kho, Aaron, Md. Asri Ngadi, Fakulti Sains Komputer dan Sistem Maklumat

Format:

Call Number

TK5105.77 K46 2008 raf

Publication Date

2008

Project Paper (Sarjana Muda Sains (Sains Komputer)) - Universiti Teknologi Malaysia,2008

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200.

An examination of the age and an education level subculture female response to offensive sex role portrayals in advertising

by

Yong, Wai Chin

Author

Yong, Wai Chin, Rohaizat Baharun, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5827.85 Y66 2007 raf

Publication Date

2007

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2007

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201.

Easy estate advertising services : www.sweethomes2u.com

by

Siti Aishah Mansor

Author

Siti Aishah Mansor, Othman Ibrahim

Format:

Call Number

HF6146 S47 2007

Publisher

Universiti Teknologi Malaysia,

Publication Date

2007

Full text thesis via UTM-IR

Thesis (Sarjana Sains (Keusahwanan Teknologi Maklumat)) - Universiti Teknologi Malaysia, 2007

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202.

Hands-on guide to creating flash advertising : from concept to tracking - microsites, video ads and more

by

Fincanon, Jason

Author

Fincanon, Jason

Format:

Call Number

TR897.7 F48 2007

Publisher

Focal Press,

Publication Date

2007

ISBN

9780240809496

Available:
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203.

Easy estate advertising services : www.sweethomes2u.com

by

Siti Aishah Mansor

Author

Siti Aishah Mansor, Othman Ibrahim

Format:

Call Number

CP 020942 ra

Publisher

Universiti Teknologi Malaysia,

Publication Date

2007

Full text thesis via UTM-IR

Thesis (Sarjana Sains (Keusahwanan Teknologi Maklumat)) - Universiti Teknologi Malaysia, 2007

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204.

An examination of the age and an education level subculture female response to offensive sex role portrayals in advertising

by

Yong, Wai Chin

Author

Yong, Wai Chin

Format:

Call Number

CP 13675 ra

Publication Date

2007

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2007

Available:
Holds:
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205.

The effectiveness of using celebrity in advertising by mobile communication network company

by

Yon, Siew Fei

Author

Yon, Siew Fei

Format:

Call Number

HF6146.T42 Y66 2006

Publisher

Universiti Teknologi Malaysia,

Publication Date

2006

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2006

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206.

The interplay of influence : news, advertising, politics, and the Internet

by

Jamieson, Kathleen Hall

Author

Jamieson, Kathleen Hall, Campbell, Karlyn Kohrs

Format:

Call Number

P94 J35 2006

Edition

6th ed.

Publisher

Thomson Wadsworth,

Publication Date

2006

ISBN

9780534559380

Available:
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207.

MadScam : kick-ass advertising without the Madison Avenue price tag

by

Parker, George, 1937-

Author

Parker, George, 1937-

Format:

Call Number

HF5823 P29 2006

Publisher

Entrepreneur Press,

Publication Date

2006

ISBN

9781599180427

Available:
Holds:
Copies:

208.

Advertising strategy : creative tactics from the outside/in

by

Altstiel, Tom

Author

Altstiel, Tom, Grow, Jean

Format:

Call Number

HF5823 A47 2006

Publisher

SAGE Publications,

Publication Date

2006

ISBN

9781412917964

Available:
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209.

Selling the dream : why advertising is good business

by

Hood, John M. (John McDonald), 1966-

Author

Hood, John M. (John McDonald), 1966-

Format:

Call Number

HF 5821 H637 2005

Publisher

Praeger Publishers,

Publication Date

2005

ISBN

9780275984359

Available:
Holds:
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210.

Now my advertising works! : an advertisers guide to what works and what doesnt in Asia

by

Aitchison, Jim

Author

Aitchison, Jim

Format:

Call Number

HF5813.A74 A37 2005

Publisher

Pearson/Prentice Hall,

Publication Date

2005

ISBN

9789812446169

Available:
Holds:
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211.

Pick me : breaking into advertising and staying there

by

Vonk, Nancy

Author

Vonk, Nancy, Kestin, Janet

Format:

Call Number

HF5828.4 V66 2005

Publisher

John Wiley and Sons,

Publication Date

2005

ISBN

9780471715573

Available:
Holds:
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212.

Social communication in advertising : consumption in the mediated marketplace

by

Leiss, William, 1939-

Author

Leiss, William, 1939-, Botterill, Jackie

Format:

Call Number

HF5827 S62 2005

Edition

3rd ed.

Publisher

Routledge,

Publication Date

2005

ISBN

9780415966764

Available:
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213.

Then we set his hair on fire : insights and accidents from a hall-of-fame career in advertising

by

Dusenberry, Phil

Author

Dusenberry, Phil

Format:

Call Number

HF5823 D87 2005

Publication Date

2005

ISBN

9781591840824

Available:
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214.

Nerlove-arrow advertising model with its expansion models and development

by

Teoh Hooi Tian

Author

Teoh Hooi Tian, Mohd. Ismail Abdul Aziz, Fakulti Sains

Format:

Call Number

XX(731616.1)

Publication Date

2004

Project Paper (Sarjana Muda Sains serta Pendidikan (Matematik)) - Universiti Teknologi Malaysia, 2004

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Holds:
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215.

Advertising by design : creating visual communications with graphic impact

by

Landa, Robin

Author

Landa, Robin

Format:

Call Number

HF5823 L36 2004

Publisher

John Wiley & Sons,

Publication Date

2004

ISBN

9780471428978

Available:
Holds:
Copies:

216.

Consumer behavior and culture: consequences for global marketing and advertising

by

Mooij, Marieke de, 1943-

Author

Mooij, Marieke de, 1943-

Format:

Call Number

HF5415.32 M66 2004

Publisher

Sage Publications,

Publication Date

2004 2003

ISBN

9780761926689

Available:
Holds:
Copies:

217.

The 22 irrefutable laws of advertising : and when to violate them

by

Newman, Michael

Author

Newman, Michael

Format:

Call Number

HF5823 N48 2004

Publisher

John Wiley & Sons (Asia) Pte. Ltd.,

Publication Date

2004

ISBN

9780470821060

Available:
Holds:
Copies:

218.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E.

Author

Belch, George E., Belch, Michael A.

Format:

Call Number

HF5823 B38 2004

Edition

6th ed.

Publisher

McGraw-Hill,

Publication Date

2004

ISBN

9780072536768

Available:
Holds:
Copies:

219.

The future of advertising : new media, new clients, new consumers in the post-television age

by

Cappo, Joe

Author

Cappo, Joe

Format:

Call Number

HF5821 C34 2003

Publisher

McGraw-Hill Trade,

Publication Date

2003

ISBN

9780071403153

Available:
Holds:
Copies:

220.

Creative leaps 10 lessons in effective advertising inspired at saatchi & saatchi

by

Newman, Michael

Author

Newman, Michael

Format:

Call Number

CP 2135

Publisher

John Wiley & Sons,

Publication Date

2003

ISBN

9780470820834

Available:
Holds:
Copies:

221.

And now a few words from me : advertising's leading critic lays down the law, once and for all

by

Garfield, Bob

Author

Garfield, Bob

Format:

Call Number

HF5823 G37 2003

Publisher

McGraw-Hill,

Publication Date

2003

ISBN

9780071403160

Available:
Holds:
Copies:

222.

How to produce successful advertising : a guide to strategy planning and targeting

by

Farbey, A. D.

Author

Farbey, A. D.

Format:

Call Number

HF5823 F37 2002

Edition

3rd ed..

Publisher

Kogan Page,

Publication Date

2003 2002

ISBN

9780749436346

Available:
Holds:
Copies:

223.

Design of atelephone booth as an advertising media

by

Tan, Jee Hoon

Author

Tan, Jee Hoon

Format:

Call Number

HF5821 T36 2003

Publisher

Universiti Teknologi Malaysia,

Publication Date

2003

Project Paper (Bachelor of Mechanical Engineering (Industrial Design)) - Universiti Teknologi Malaysia, 2003

Available:
Holds:
Copies:

224.

Creative leaps: 10 lessons in effective advertising inspired at saatchi and saatchi

by

Newman, Michael

Author

Newman, Michael

Format:

Call Number

HF6181.S23 N48 2003

Publication Date

2003

ISBN

9780470820834

Available:
Holds:
Copies:

225.

Using qualitative research in advertising: strategies, techniques, and applications

by

Morrison, Margaret A

Author

Morrison, Margaret A

Format:

Call Number

HF5814 U74 2002

Publisher

Sage,

Publication Date

2002

ISBN

9780761925996

Available:
Holds:
Copies:

226.

The end of advertising as we know it

by

Zyman, Sergio

Author

Zyman, Sergio, Brott, Armin A.

Format:

Call Number

HF5823 Z95 2002

Publisher

John Wiley & Sons,

Publication Date

2002

ISBN

9780471225812

Available:
Holds:
Copies:

227.

IMC : using advertising ands production to build brands

by

Duncan, Tom

Author

Duncan, Tom

Format:

Call Number

HF5415.13 D84 2000

Publisher

McGraw-Hill,

Publication Date

2002

ISBN

9780256214765 9780071123310

Available:
Holds:
Copies:

228.

Measuring Competitive Intelligence Effectiveness : Insights From the Advertising Industry

by

Davison, Leigh

Author

Davison, Leigh

Format:

Call Number

MAK 18233

Publication Date

2001

Available:
Holds:
Copies:

229.

FCB-Ulka brand building advertising : concepts and cases

by

Parameswaran, M. G.

Author

Parameswaran, M. G.

Format:

Call Number

CP 2315

Publisher

Tata McGraw-Hill Pub. Co.,

Publication Date

2001

ISBN

9780074633380

Available:
Holds:
Copies:

230.

Marketing scales handbook : a compilation of multi-item measures for consumer behaviour and advertising 1998 - 2001

by

Bruner, Gordon C., 1954-

Author

Bruner, Gordon C., 1954-, Hensel, Paul J., James, Karen E.

Format:

Call Number

HF5415.3 B78 2001

Publisher

American Marketing Association,

Publication Date

2001

ISBN

9781587992056

Available:
Holds:
Copies:

231.

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Eugene)

Author

Belch, George E. (George Eugene), Belch, Michael A

Format:

Call Number

HF5823 B38 2001

Publisher

Irwin/McGraw-Hill,

Publication Date

2001

ISBN

9780072314458

Available:
Holds:
Copies:

232.

FCB-Ulka brand building advertising : concepts and cases

by

Parameswaran, M. G.

Author

Parameswaran, M. G.

Format:

Call Number

HF6161.B4 P37 2001

Publisher

Tata McGraw-Hill Pub. Co.,

Publication Date

2001

ISBN

9780074633380

Available:
Holds:
Copies:

233.

Just a click away : advertising on the Internet

by

Kaye, Barbara K

Author

Kaye, Barbara K, Medoff, Norman J.

Format:

Call Number

HF6146.I58 K39 2001

Publisher

Allyn and Bacon,

Publication Date

2001

ISBN

9780205318759

Available:
Holds:
Copies:

234.

Web advertising : the effectiveness of banner AD ... [et al.]

by

Ahmad Sharifuddin Shamsuddin

Author

Ahmad Sharifuddin Shamsuddin, Noor Shawal Nasri, Othman Che Puan, Wong, Yong Mui

Format:

Call Number

MFL 10500

Publisher

Universiti Putra Malaysia,

Publication Date

1999

Fulltext

Thesis (Master of Business Administration) - Universiti Putra Malaysia, 1999

Available:
Holds:
Copies:

235.

Pocket advertising : the essentials of the business of advertising from A to Z

by

Marshall, Caroline

Author

Marshall, Caroline

Format:

Call Number

HF5803 M37 1998

Publisher

Profile Books in association with the Economist Books,

Publication Date

1998

ISBN

9781861970121

Available:
Holds:
Copies:

236.

What's in a brand? : building brand equity through advertising

by

Jones, John Philip

Author

Jones, John Philip

Format:

Call Number

HF5823 J66 1998

Publisher

Tata McGrawHill Publishing Company,

Publication Date

1998

ISBN

9780074632017

Available:
Holds:
Copies:

237.

Writing for multimedia : entertainment, education, training, advertising, and the world wide web

by

Garrand, Timothy Paul

Author

Garrand, Timothy Paul

Format:

Call Number

CP 394

Publisher

Butterworth-Heinemann,

Publication Date

1997

ISBN

9780240802473

Available:
Holds:
Copies:

238.

Excellence in advertising: the IPA guide to best practice

by

Butterfield, Leslic

Author

Butterfield, Leslic

Format:

Call Number

HF5823 .E92 1997

Publisher

Buttersorth-Heinemann

Publication Date

1997

ISBN

9780750631297

Available:
Holds:
Copies:

239.

Visual persuasion : the role of images in advertising

by

Messaris, Paul

Author

Messaris, Paul

Format:

Call Number

HF5822 M47 1997

Publisher

SAGE Pub,

Publication Date

1997

ISBN

9780803972452

Available:
Holds:
Copies:

240.

Masterminding the store : advertising, sales promotion, and the new marketing reality

by

Ziccardi, Donald

Author

Ziccardi, Donald, Moin, David

Format:

Call Number

HF5429 Z52 1997

Publisher

John Wiley & Sons,

Publication Date

1997

ISBN

9780471139102

Available:
Holds:
Copies:

241.

Conflicting accounts : the creation and crash of the Saatchi and Saatchi advertising empire

by

Goldman, Kevin

Author

Goldman, Kevin

Format:

Call Number

HF6181.S23 G64 1997

Publisher

Simon & Schuster,

Publication Date

1997

ISBN

9780684815718

Available:
Holds:
Copies:

242.

Advertising, promotion, and supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A.

Format:

Call Number

HF5415.123 S55 1997

Edition

4th ed

Publisher

The Dryden Press,

Publication Date

1997

ISBN

9780030103520

Available:
Holds:
Copies:

243.

Advertising on the internet : how to get your message across on the World Wide Web

by

Barrett, Neil

Author

Barrett, Neil

Format:

Call Number

HF6146 B37 1997

Publisher

Kogan Page,

Publication Date

1997

ISBN

9780749421663

Available:
Holds:
Copies:

244.

Writing for multimedia : entertainment, education, training, advertising, and the world wide web

by

Garrand, Timothy Paul

Author

Garrand, Timothy Paul

Format:

Call Number

QA76.76.I59 G37 1997

Publisher

Butterworth-Heinemann,

Publication Date

1997

ISBN

9780240802473

Available:
Holds:
Copies:

245.

A duopolistic model of dynamic competitive advertising and empirical validation

by

Qinan, Wang

Author

Qinan, Wang

Format:

Call Number

HF5006 W67 1996 f j27-96

Publisher

Nanyang Technological University,

Publication Date

1996

Available:
Holds:
Copies:

246.

Recent developments in applied demand analysis : alcohol, advertising and global consumption

by

Selvanathan, E.Antony 1954-

Author

Selvanathan, E.Antony 1954-, Clements, Kenneth W.

Format:

Call Number

HD9350.5 S45 1995

Publisher

Springer-Verlag,

Publication Date

1995

ISBN

9783540591979

Available:
Holds:
Copies:

247.

When ads work : new proof that advertising triggers sales

by

Jones, John Philip

Author

Jones, John Philip

Format:

Call Number

HF5823.J66 1995

Publisher

Lexington Books,

Publication Date

1995

ISBN

9780029166628

Available:
Holds:
Copies:

248.

Advertising and marketing checklists : 107 proven checklists to save time and boost advertising and marketing effectiveness

by

Kaatz, Ronald B.

Author

Kaatz, Ronald B.

Format:

Call Number

HF5823 K32 1995

Edition

2nd ed

Publisher

NTC Business Books,

Publication Date

1995

ISBN

9780844235202

Available:
Holds:
Copies:

249.

The copy book : how 32 of the world's best advertising writers write their advertising

by

Crompton, Alastair

Author

Crompton, Alastair

Format:

Call Number

HF5825 C76 1995 f

Publisher

RotoVision,

Publication Date

1995

ISBN

9782880462581

Available:
Holds:
Copies:

250.

Advertising from the desktop : the desktop publisher's guide to designing ads that work

by

Floyd, Elaine

Author

Floyd, Elaine, Wilson, Lee

Format:

Call Number

HF5825.F66 1994

Publisher

Ventan Pr.,

Publication Date

1994

ISBN

9781566040648

Available:
Holds:
Copies:

251.

Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising

by

Mooij, Marieke K. De

Author

Mooij, Marieke K. De, Keegan, Warren J.

Format:

Call Number

HF5823.M66 1991

Publisher

Prentice Hall,

Publication Date

1991

ISBN

9780134718972

Available:
Holds:
Copies:

252.

Advertising : what it is and how to do it

by

White, Roderick

Author

White, Roderick

Format:

Call Number

HF5823.W54 1988

Edition

2nd ed

Publisher

McGraw-Hill,

Publication Date

1988

ISBN

00707711

Available:
Holds:
Copies:

253.

Practical advertising and publicity : effective promotion of products and services to industry and commerce

by

Hart, Norman A.

Author

Hart, Norman A.

Format:

Call Number

HF5823.H37 1988

Publisher

McGraw-Hill,

Publication Date

1988

ISBN

9780077070793

Available:
Holds:
Copies:

254.

Breaking into advertising : making your portfolio work for you

by

Musto, Ken

Author

Musto, Ken

Format:

Call Number

HF5827.M87 1988

Publisher

Van Nostrand Reinhold,

Publication Date

1988

ISBN

9780442264321

Available:
Holds:
Copies:

255.

What's in a name? : advertising and the concept of brands

by

Jones, John Philip

Author

Jones, John Philip

Format:

Call Number

HD69.B7 J66 1986

Publisher

Gower,

Publication Date

1986

ISBN

9780566026799

Available:
Holds:
Copies:

256.

Constitution bye-law and regulations on advertising and publicity

by

Institution of Surveyors (Malaysia)

Author

Institution of Surveyors (Malaysia)

Format:

Call Number

TA501 I68 1986

Publisher

The Institution of Surveyors Malaysia,

Publication Date

1986

Available:
Holds:
Copies:

257.

The effective use of advertising media : a practical handbook

by

Davis, Martyn P.

Author

Davis, Martyn P.

Format:

Call Number

HF5826.5.D38 1985

Edition

2nd ed

Publisher

Business,

Publication Date

1985

ISBN

9780091507411

Available:
Holds:
Copies:

258.

Effective chemical marketing, advertising and promotion : a practical guide for the chemical marketing professional

by

Hart, J. Roger

Author

Hart, J. Roger

Format:

Call Number

HD9650.5.H37 1983

Publisher

Noyes Pub.,

Publication Date

1983

ISBN

081550954

Available:
Holds:
Copies:

259.

Standard dictionary of advertising mass media and marketing : English-German

by

Koschnick, Wolfgang J.

Author

Koschnick, Wolfgang J.

Format:

Call Number

HF5803 .K66 1983 rd

Publisher

Walter de Gruyter,

Publication Date

1983

ISBN

9783110087826

Available:
Holds:
Copies:

260.

A follow-up study of an advertising campaign for motorcycle training

by

Wells, Pat

Author

Wells, Pat, Transport and Road Research Laboratory (Great Britain)

Format:

Call Number

TL440.5 .W46 1982 f

Publisher

Transport and Road Research Laboratory,

Publication Date

1982

Available:
Holds:
Copies:

261.

The language of advertising and merchandising in English

by

Rein, David P.

Author

Rein, David P.

Format:

Call Number

PE1127 B86 R44 1982

Publisher

Regents Pub Co,

Publication Date

1982

ISBN

9780135232910

Available:
Holds:
Copies:

262.

Insult or injury ? : an enquiry into the marketing and advertising og British Food and Drug products in the third world

by

Medawar, Charles

Author

Medawar, Charles

Format:

Call Number

HC79.C63 M34 1979

Publisher

Social Audit,

Publication Date

1979

ISBN

9780950339214

Available:
Holds:
Copies:

263.

Cover image for The book of 100 type face alphabets : a guide to better lettering for artists and designers of signs, showcards, displays, exhibits and advertising layouts

The book of 100 type face alphabets : a guide to better lettering for artists and designers of signs, showcards, displays, exhibits and advertising layouts

by

Biegeleisen, Jacob Israel

Author

Biegeleisen, Jacob Israel

Format:

Call Number

Z250.B5

Publication Date

1974

ISBN

9780911380033

Available:
Holds:
Copies:

264.

Cover image for Awards, honors and prizes : a directory of awards and their donors recognizing achievement in advertising and public relations, art, business, government, finance, science, education, engineering, literature, technology, sports, religion, public affairs, radio and television, politics, librarian-ship, fashion, medicine, law, publishing, international affairs, transportation, architecture, journalism, motion pictures, music, photography, theatre and performing arts

Awards, honors and prizes : a directory of awards and their donors recognizing achievement in advertising and public relations, art, business, government, finance, science, education, engineering, literature, technology, sports, religion, public affairs, radio and television, politics, librarian-ship, fashion, medicine, law, publishing, international affairs, transportation, architecture, journalism, motion pictures, music, photography, theatre and performing arts

by

Wasserman, Paul

Author

Wasserman, Paul

Format:

Call Number

AS8 W38 1972 r

Edition

2nd ed

Publisher

Gale Research Company,

Publication Date

1972

Available:
Holds:
Copies:

265.

Printing and promotion handbook : how to plan, produce, and use printing, advertising, and direct mail

by

Melcher, Daniel

Author

Melcher, Daniel, Larrick, Nancy

Format:

Call Number

Z118.M439 1969 r

Publisher

McGraw-Hill,

Publication Date

1949

Available:
Holds:
Copies:

266.

Translating advertising texts : meaning across culture through illustration and puns

by

Persidangan Penterjemahan Antarabangsa (ke-6 : 1997 : Pulau Pinang)

Author

Persidangan Penterjemahan Antarabangsa (ke-6 : 1997 : Pulau Pinang)

Format:

Call Number

MAK 14365

Available:
Holds:
Copies:

267.

Space to let : plan for advertising in a new town

by

Browne, Kenneth

Author

Browne, Kenneth

Format:

Call Number

NA6220 B76 1957 f

Available:
Holds:
Copies:

268.

THE NATIVE ADVERTISING ADVANTAGE : BUILD AUTHENTIC CONTENT THAT REVOLUTIONIZES DIGITAL MARKETING AND DRIVES REVENUE GROWTH

by

Smith, Mike, author

Author

Smith, Mike, author

Format:

Call Number

HF6146.I58 S65 2017

ISBN

9781259835681

Available:
Holds:
Copies:

269.

Advertising and promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

by

Belch, George E., author

Author

Belch, George E., author, Belch, Michael A., author

Format:

Call Number

HF5823 B45 2004 f

Edition

Sixth Edition, INTERNATIONAL EDITION

ISBN

9780071240437

Available:
Holds:
Copies:

270.

Old-time advertising cuts and typography : 184 plates from the Boston Type and stereotype foundry catalog (1832)

Format:

Call Number

Z250.O42 1989

Publisher

Dover,

Publication Date

1989

Available:
Holds:
Copies:

271.

Annual of advertising, editorial and television art and design

Format:

Call Number

NC997.A1 A55 1976 rf

Edition

55th-60th ed

Publisher

Watson-Guptill,

Publication Date

1981 1980 1979 1978 1977

Available:
Holds:
Copies:

272.

Paper work

Format:

Call Number

NC1860 P37 1993 f

Publisher

P. I. E. Books,

Publication Date

1993

ISBN

9784938586416

Available:
Holds:
Copies:

273.

Cover image for Membekal dan memasang petanda-petanda nama di Fakulti Kejuruteraan Elektrik, Fakulti Sains Komputer & Sumber Maklumat, Pusat Komputer dan Kampong Pelajar Kempas, Universiti Teknologi Malaysia, Sekudai, Johor : [dokumen kontrak]

Membekal dan memasang petanda-petanda nama di Fakulti Kejuruteraan Elektrik, Fakulti Sains Komputer & Sumber Maklumat, Pusat Komputer dan Kampong Pelajar Kempas, Universiti Teknologi Malaysia, Sekudai, Johor : [dokumen kontrak]

by

Universiti Teknologi Malaysia. Pejabat Pengarah Kerja

Author

Universiti Teknologi Malaysia. Pejabat Pengarah Kerja, Tray Advertising & Trading Sdn Bhd

Format:

Call Number

HF5843.M46 1994 af

Publisher

UTM,

Publication Date

1994

Available:
Holds:
Copies:

274.

Cover image for Membekal dan memasang petanda-petanda nama di Fakulti Kejuruteraan Elektrik, Fakulti Sains Komputer and Sumber Maklumat, Pusat Komputer dan Kampung Pelajar Kempas, Universiti Teknologi Malaysia, Sekudai, Johor; Membekal, menanam dan menyelenggara pokok-pokok di Pusat Latihan Staf Politeknik, Batu Pahat, Johor; PABX System installation (Phase 3) at Fakulti Kejuruteraan Elektrik Universiti Teknologi Malaysia, Sekudai, Johor; Supply, delivery, testing and commissioning of five (5) units new fully air-conditioned 44 seater bus for Universiti Teknologi Malaysia, Sekudai, Johor; Supply, delivery, installation, testing and commissioning of personal computer and accessories for Pejabat Pengarah Kerja, UTM, Sekudai, Johor : dokumen kontrak

Membekal dan memasang petanda-petanda nama di Fakulti Kejuruteraan Elektrik, Fakulti Sains Komputer and Sumber Maklumat, Pusat Komputer dan Kampung Pelajar Kempas, Universiti Teknologi Malaysia, Sekudai, Johor; Membekal, menanam dan menyelenggara pokok-pokok di Pusat Latihan Staf Politeknik, Batu Pahat, Johor; PABX System installation (Phase 3) at Fakulti Kejuruteraan Elektrik Universiti Teknologi Malaysia, Sekudai, Johor; Supply, delivery, testing and commissioning of five (5) units new fully air-conditioned 44 seater bus for Universiti Teknologi Malaysia, Sekudai, Johor; Supply, delivery, installation, testing and commissioning of personal computer and accessories for Pejabat Pengarah Kerja, UTM, Sekudai, Johor : dokumen kontrak

by

Universiti Teknologi Malaysia

Author

Universiti Teknologi Malaysia, Pusat Latihan Staf Politeknik, Tray Advertising & Trading Sdn Bhd, Pertubuhan Peladang Muar Utara, Perwira Ericsson Sdn Bhd

Format:

Call Number

MFL 8437 ra

Available:
Holds:
Copies:

275.

IDR (Industrial Diamond Review)

Format:

Call Number

TJ1193.I53

Publisher

Kenion Advertising,

Publication Date

2020 2019 2018 2017 2016

Available:
Holds:
Copies:

276.

A Concise Introduction to Machine Learning

by

Faul, A. C. (Anita C.), author

Author

Faul, A. C. (Anita C.), author

Format:

Call Number

Q325.5 F38 2020

Publication Date

2020

ISBN

9780815384205

Available:
Holds:
Copies:

277.

Television advertisement influence on children purchase behaviour

by

Nurul Jannatul Syuhada Abdullah, 1996-, author

Author

Nurul Jannatul Syuhada Abdullah, 1996-, author, Adaviah Mas'od, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

HQ784.M3 N87 2019 raf

Publication Date

2019

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Available:
Holds:
Copies:

278.

Television advertisement influence on children purchase behaviour

by

Nurul Jannatul Syuhada Abdullah, 1996-, author

Author

Nurul Jannatul Syuhada Abdullah, 1996-, author, Adaviah Mas'od, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

CP 082255 ra

Publication Date

2019

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Available:
Holds:
Copies:

279.

The impact of online reviews to online hotel booking intention

by

Nurathirah Maarof, 1993-, author

Author

Nurathirah Maarof, 1993-, author, Zuraidah Sulaiman, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

HF5415.1265 N873 2019 raf

Publication Date

2019

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Available:
Holds:
Copies:

280.

The impact of online reviews to online hotel booking intention

by

Nurathirah Maarof, 1993-, author

Author

Nurathirah Maarof, 1993-, author, Zuraidah Sulaiman, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

CP 082258 ra

Publication Date

2019

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Available:
Holds:
Copies:

281.

The influence of tv advertisement on the decision to visit Legoland Malaysia

by

Norsyamila Zulkefley, 1995-, author

Author

Norsyamila Zulkefley, 1995-, author, Norzaidahwati Zaidin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

HF5415.32 N679 2019 raf

Publication Date

2019

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Available:
Holds:
Copies:

282.

The influence of tv advertisement on the decision to visit Legoland Malaysia

by

Norsyamila Zulkefley, 1995-, author

Author

Norsyamila Zulkefley, 1995-, author, Norzaidahwati Zaidin, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim

Format:

Call Number

CP 082283 ra

Publication Date

2019

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019

Available:
Holds:
Copies:

283.

The impacts of advertisement and brand images on consumer buying behaviour towards branded product

by

Maiyashah Zainal Abidin, 1991-, author

Author

Maiyashah Zainal Abidin, 1991-, author, Inda Sukati, supervisor, Fakulti Pengurusan

Format:

Call Number

HF5813.M3 M37 2015 raf

Publication Date

2015

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Available:
Holds:
Copies:

284.

The impacts of advertisement and brand images on consumer buying behaviour towards branded product /

by

Maiyashah Zainal Abidin, 1991-, author

Author

Maiyashah Zainal Abidin, 1991-, author

Format:

Call Number

CP 057717 ra

Publication Date

2015

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2015

Available:
Holds:
Copies:

285.

YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience

by

Miles, Jason, 1970-

Author

Miles, Jason, 1970-

Format:

Call Number

HF5415.1265 M554 2014

Publisher

McGraw-Hill,

Publication Date

2014

ISBN

9780071830546

Available:
Holds:
Copies:

286.

Media now : understanding media, culture, and technology

by

Straubhaar, Joseph D, author

Author

Straubhaar, Joseph D, author, LaRose, Robert, author, Davenport, Lucinda

Format:

Call Number

HE7775 S77 2014 f

Edition

8th ed.

Publisher

Wadsworth Cengage Learning,

Publication Date

2014

ISBN

9781133311362

Available:
Holds:
Copies:

287.

Understanding India : cultural influences on Indian television commercials

by

Chattopadhya, Rohitashya, 1975-

Author

Chattopadhya, Rohitashya, 1975-

Format:

Call Number

HF6146.T42 C43 2014

Publication Date

2014

ISBN

9788132113928

Available:
Holds:
Copies:

288.

Nonprofits and advocacy : engaging community and government in an era of retrenchment

by

Pekkanen, Robert, editor

Author

Pekkanen, Robert, editor, Smith, Steven Rathgeb, 1951- editor, Tsujinaka, Yutaka, 1954- editor

Format:

Call Number

HD62.6 N66 2014

Publisher

Johns Hopkins University Press,

Publication Date

2014

ISBN

9781421413495

Available:
Holds:
Copies:

289.

Sistem pengiklanan berasaskan profil

by

Amir Fazwan Osman, author

Author

Amir Fazwan Osman, author, Shukor Abd. Razak, supervisor, Fakulti Komputeran

Format:

Call Number

QA76.59 A453 2014 raf

Publication Date

2014

Project Paper (Sarjana Muda Sains Komputer (Rangkaian dan Keselamatan Komputer)) - Universiti Teknologi Malaysia, 2014

Available:
Holds:
Copies:

290.

Sistem pengiklanan berasaskan profil

by

Amir Fazwan Osman, author

Author

Amir Fazwan Osman, author

Format:

Call Number

CP 059223 ra

Publication Date

2014

Project Paper (Sarjana Muda Sains Komputer (Rangkaian dan Keselamatan Komputer)) - Universiti Teknologi Malaysia, 2014

Available:
Holds:
Copies:

291.

Buku pintar facebook & twitter marketing

by

Helianthusonfri, Jefferly

Author

Helianthusonfri, Jefferly, Muhd. Ghouse, Hassan Noor, Siti Nur Akma Ahmad, Java Creativity

Format:

Call Number

HF5415.1265 H45 2013

Edition

Edisi Bahasa Malaysia

Publisher

Synergy Media,

Publication Date

2013

ISBN

9789674440022

Available:
Holds:
Copies:

292.

Can't buy me like : how authentic customer connections drive superior results

by

Garfield, Bob

Author

Garfield, Bob, Levy, Doug

Format:

Call Number

HF5415.55 G37 2013

Publisher

Portfolio/Penguin,

Publication Date

2013

ISBN

9781591845775

Available:
Holds:
Copies:

293.

The best of brochure design 12 : 748 plates and details of 140 brochures from 65 firms in 16 countries

by

Public (Firm)

Author

Public (Firm)

Format:

Call Number

Z246.5.B76 B47 2013 f

Publication Date

2013

ISBN

9781592538331

Available:
Holds:
Copies:

294.

Advanced Google AdWords

by

Geddes, Brad

Author

Geddes, Brad

Format:

Call Number

HF6146 .I58 G43 2012

Edition

2nd ed.

Publisher

John Wiley & Sons,

Publication Date

2012

ISBN

9781118194508

Available:
Holds:
Copies:

295.

Across-religion comparison of attitudes towards sex in adversting (Islam and Buddha)

by

Septa Akbar Aulia, 1990-

Author

Septa Akbar Aulia, 1990-, Ahmad Sharifuddin Shamsuddin, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5813 S47 2012 raf

Publication Date

2012

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2012

Available:
Holds:
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296.

Navigating social media legal risks : safeguarding your business

by

McHale, Robert.

Author

McHale, Robert., Garulay, Eric.

Format:

Call Number

KF390.5 .C6 M42 2012

Publisher

Que,

Publication Date

2012

ISBN

9780789749536

Available:
Holds:
Copies:

297.

Graphic design basics

by

Arntson, Amy E.

Author

Arntson, Amy E.

Format:

Call Number

NC1000 A76 2012 f

Edition

6th ed.

Publisher

Wadsworth Publishing,

Publication Date

2012

ISBN

9781111347178 9780495912071

Available:
Holds:
Copies:

298.

Maximizing lead generation : the complete guide for B2B marketers

by

Stevens, Ruth P. (Ruth Palmer)

Author

Stevens, Ruth P. (Ruth Palmer)

Format:

Call Number

HF5415.1265 S745 2012

Publication Date

2012

ISBN

9780789741141

Available:
Holds:
Copies:

299.

The like economy : how businesses are making money with Facebook

by

Carter, Brian, 1973-

Author

Carter, Brian, 1973-

Format:

Call Number

HF5415.1265 C374 2012

Publisher

Pearson,

Publication Date

2012

ISBN

9780789749062

Available:
Holds:
Copies:

300.

Cases in marketing management

by

Clow, Kenneth E.

Author

Clow, Kenneth E., Baack, Donald

Format:

Call Number

HF5415.13 C374 2012

Publisher

SAGE,

Publication Date

2012

ISBN

9781412996037

Available:
Holds:
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