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Cover image for Predicting market success : new ways to measure customer loyalty and engage consumers with your brand
37. 
Cover image for Internal brand management in an international context
39. 
Cover image for What would Steve Jobs do? : how the Steve Jobs way can inspire anyone to think differently and win
43. 
Cover image for The experience effect : engage your customers with a consistent and memorable brand experience
51. 
Cover image for Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi
52. 
Cover image for Creative business : the making of addictive stories
53. 
Cover image for The ultimate CRM handbook : strategies & concepts for building enduring  customer loyalty & profitability
54. 
Cover image for Commitment-led marketing :  the key to brand profits is in the customer's mind