Title:
Product development : meeting the challenge of the design-marketing interface
Publication Information:
New York : John Wiley & Sons, 1995
ISBN:
9780471953531
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000000088918 | HF5415.15 P76 1995 | Open Access Book | Book | Searching... |
Searching... | 30000005030741 | HF5415.15 P76 1995 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Consolidating state of the art research in marketing that relates to product development, the authors provide a review of the cutting edge of the field. Covers a wide range of issues including the interface between design and marketing, networks and relationships, management, assessment of success and failure and launch strategies. Empirical research is presented alongside conceptual material and contributions to theory.
