Search Results for Green marketing

36 Results Found

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Green marketing

Peattie, Ken

Author

Peattie, Ken

Format:

Call Number

HF5413 P53 1992

Publisher

Pitman,

Publication Date

1992

ISBN

9780712108430

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Green marketing management

Dahlstrom, Robert (Robert F.)

Author

Dahlstrom, Robert (Robert F.)

Format:

Call Number

HF5413 D34 2011

Publisher

South-Western / Cengage Learning,

Publication Date

2011

ISBN

9780324789140

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The green marketing manifesto

Grant, John, 1964-

Author

Grant, John, 1964-

Format:

Call Number

HF5413 G72 2007

Publisher

John Wiley & Sons,

Publication Date

2007

ISBN

9780470723241

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Opportunities for green marketing : generation Y

Yap, Mei Shan, author

Author

Yap, Mei Shan, author, Rohaizat Baharun, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Format:

Call Number

HF5413 Y37 2011 raf

Publication Date

2011

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

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Driving Green Consumerism Through Strategic Sustainability Marketing

Farzana Quoquab, 1978-, editor

Author

Farzana Quoquab, 1978-, editor, Thurasamy, Ramayah, 1964-, editor, Mohammad Jihad, 1970-, editor

Format:

Call Number

HF5413 D75 2018 f

Publication Date

2018

ISBN

9781522529125

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Contemporary issues in green and ethical marketing

McEachern, Morven G., editor

Author

McEachern, Morven G., editor, Carrigan, Marylyn, editor

Format:

Call Number

HF5413 C66 2014

Publisher

Routledge, Taylor & Francis Group,

Publication Date

2014

ISBN

9780415723824

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Cover image for The mediating role of green attitude on the relationships between green hotel marketing mix and behavioural intention to revisit

The mediating role of green attitude on the relationships between green hotel marketing mix and behavioural intention to revisit

Beviryan Nichmariena Chrisviandy, 1976-

Author

Beviryan Nichmariena Chrisviandy, 1976-, Shoki Md. Ariff, supervisor, Fakulti Pengurusan

Format:

Call Number

XX(855946.1)

Publication Date

2016

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016

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The mediating role of green attitude on the relationships between green hotel marketing mix and behavioural intention to revisit

Beviryan Nichmariena Chrisviandy, 1976-

Author

Beviryan Nichmariena Chrisviandy, 1976-, Shoki Md. Ariff, supervisor, Fakulti Pengurusan

Format:

Call Number

CP 057905 ra

Publication Date

2016

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2016

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Marketing green buildings : guide for engineering construction and architecture

Yudelson, Jerry

Author

Yudelson, Jerry

Format:

Call Number

HF5413 Y82 2006

Publisher

Fairmont Press,

Publication Date

2006

ISBN

9780849393815

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10.

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green

Green, Paul E.

Author

Green, Paul E., Wind, Yoram

Format:

Call Number

HF5415.2 M374 2004

Publisher

Kluwer Academic Publishers, ; Springer,

Publication Date

2004

ISBN

9781402075964 9780387243085

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11.

Research for marketing decisions

Green, Paul E.

Author

Green, Paul E., Tull, Donald S., Albaum, Gerald

Format:

Call Number

HF5415.2 G73 1988

Edition

5th ed.

Publisher

Prentice Hall,

Publication Date

1988

ISBN

9780137741755

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12.

Green consumerism : perspectives, sustainability, and behavior

Malyan, Ruchika Singh, editor

Author

Malyan, Ruchika Singh, editor, Duhan, Punita, 1973- editor

Format:

Call Number

HF5413 G74 2019

Publication Date

2019

ISBN

9781771886949

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