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Cover image for Digital marketing strategy : text and cases

Digital marketing strategy : text and cases

by

Urban, Glen L.

Author

Urban, Glen L.

Format:

Call Number

HF5415.13 U72 2004

Publisher

Pearson Prentice Hall,

Publication Date

2004

ISBN

9780131831773

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2.

Cover image for Design and marketing of new products

Design and marketing of new products

by

Urban, Glen L.

Author

Urban, Glen L., Hauser, John R.

Format:

Call Number

HF5415.15 U72 1993

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

1993

ISBN

9780132015677

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3.

Cover image for Essentials of new product management

Essentials of new product management

by

Urban, Glen L.

Author

Urban, Glen L., Hauser, John R., Dholakia, Nikhilesh

Format:

Call Number

HF5414.153.U73 1987

Publisher

Prentice-Hall,

Publication Date

1987

ISBN

9780132865845

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