Search Results for Wirtz, Jochen

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Author

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Lovelock, Christopher

(4)

(1)

Heracleous, Loizos

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Lovelock, Chriethoper

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Lovelock, Christopher H.

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Pangarkar, Nitin

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Open Access Book

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Service industries -- Marketing

(5)

Customer services -- Marketing

(3)

Marketing -- Management

(3)

Professions -- Marketing

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Aeronautics, Commercial -- Singapore -- History

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Branding (Marketing)

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Marketing -- Asia -- Case studies

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Service industries -- Asia -- Marketing -- Case studies

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Service industries -- Marketing -- Management

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1.

Cover image for Services marketing in Asia : a case book

Services marketing in Asia : a case book

by

Wirtz, Jochen

Author

Wirtz, Jochen, Lovelock, Christopher

Format:

Call Number

HD9987.A2 W57 2005

Publisher

Pearson/Prentice Hall,

Publication Date

2005

ISBN

9789812449436

Available:
Holds:
Copies:

SD_ILS:430530

2.

Cover image for Winning in Service Markets : Success through People, Technology and Strategy

Winning in Service Markets : Success through People, Technology and Strategy

Winning in Service Markets : Success through People, Technology and Strategy

by

Wirtz, Jochen

Author

Wirtz, Jochen

Format:

Call Number

HD9980.5 W546 2017

ISBN

9781944659042

Available:
Holds:
Copies:

SD_ILS:866870

3.

Cover image for Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

by

Lovelock, Christopher H.

Author

Lovelock, Christopher H., Wirtz, Jochen

Format:

Call Number

HF5415.13 L68 2007

Edition

6th ed.

Publisher

Pearson/Prentice Hall,

Publication Date

2007

ISBN

9780131875524

Available:
Holds:
Copies:

SD_ILS:231123

4.

Cover image for Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

by

Lovelock, Christopher

Author

Lovelock, Christopher, Wirtz, Jochen

Format:

Call Number

HF5415.13 L68 2004

Publisher

Pearson/Prentice Hall,

Publication Date

2004

ISBN

9789810676919

Available:
Holds:
Copies:

SD_ILS:280047

5.

Cover image for Services marketing in Asia : a case book

Services marketing in Asia : a case book

Services marketing in Asia : a case book

by

Lovelock, Christopher

Author

Lovelock, Christopher, Wirtz, Jochen

Format:

Call Number

HF5415.13 L683 2004

Publisher

Pearson/Prentice Hall,

Publication Date

2004

ISBN

9789810676919

Available:
Holds:
Copies:

SD_ILS:309610

6.

Cover image for Essentials of services marketing

Essentials of services marketing

by

Lovelock, Christopher

Author

Lovelock, Christopher, Wirtz, Jochen, Chew, Patricia

Format:

Call Number

HD9980.5 L684 2009

Publisher

Pearson Education,

Publication Date

2009

ISBN

9789810679958

Available:
Holds:
Copies:

SD_ILS:280979

7.

Cover image for Flying high in a competitive industry : cost-effective service excellence at Singapore airlines

Flying high in a competitive industry : cost-effective service excellence at Singapore airlines

by

Heracleous, Loizos

Author

Heracleous, Loizos, Wirtz, Jochen, Pangarkar, Nitin

Format:

Call Number

HE9874.S56 H47 2006

Publisher

McGraw-Hill Education,

Publication Date

2006 2005

ISBN

9780071249645

Available:
Holds:
Copies:

SD_ILS:233863

8.

Cover image for Services marketing in Asia : managing people, technology, and strategy

Services marketing in Asia : managing people, technology, and strategy

by

Lovelock, Chriethoper

Author

Lovelock, Chriethoper, Wirtz, Jochen, Keh, Hean Tat

Format:

Call Number

HD9980.5 L68 2002

Publisher

Prentice Hall,

Publication Date

2002

ISBN

9780130605665

Available:
Holds:
Copies:

SD_ILS:308847

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