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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005033281 | HD69.N4 P36 1999 | Open Access Book | Advance Management | Searching... |
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Summary
Summary
"Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications."-James Bixby, CEO, Sequal, Inc."I found Leading Product Innovation to be a captivating piece of work. The author's development of innovation as the essential process for corporate renewal is masterful. The coverage and use of analytical techniques relating innovation investment rates to year-over-year revenue growth is stunning. This book is a must read for the bench scientist to the CEO."-Charles P. Holt, Director of the Joseph C. Wilson Center for Research and Technology of Xerox Corporation
Author Notes
Marvin L. Patterson is a cofounder and President of Innovation Resultants International, a consulting firm that helps its clients achieve greater business success through more effective product-innovation processes. Prior to founding IRI, he worked at Hewlett-Packard at various levels, including director of engineering and director of research and development operations. Patterson has been on the board of directors of the American National Standards Institute. He holds three U.S. patents
John A. Fenoglio is a cofounder and Vice President of Innovation Resultants International. Fenoglio also gained extensive new-product experience at Hewlett-Packard, first in engineering and marketing assignments related to new-product innovation, and later as the leader of companywide efforts to improve management practices in product development.
Table of Contents
| Preface | p. vii |
| Acknowledgments | p. xi |
| Chapter 1 Introduction | p. 1 |
| Part I Product Innovation--The Business Process That Drives Growth | |
| Chapter 2 Linking Product Innovation with Business Growth | p. 13 |
| Chapter 3 Business Considerations for a Single Product | p. 40 |
| Chapter 4 Time Dynamics of the Innovation Engine | p. 60 |
| Part II The Process of Product Innovation | |
| Chapter 5 The Innovation Engine--Fundamental Principles | p. 85 |
| Chapter 6 Operation of the Product Innovation Process | p. 118 |
| Chapter 7 Project Management Considerations | p. 154 |
| Part III Leading Product Innovation--Upper Management Roles | |
| Chapter 8 Leading, Managing, and Building the Innovation Engine | p. 197 |
| Chapter 9 Managing Improvements to the Innovation Process | p. 251 |
| Part IV Creating the Environment | |
| Chapter 10 Organizational Vision--The Guiding Force Field | p. 283 |
| Chapter 11 Leadership and the Creative Environment | p. 310 |
| Part V Measures of Success | |
| Chapter 12 Measuring Product Innovation Performance | p. 349 |
| Chapter 13 Conclusion | p. 414 |
| Appendix A Mathematical Link between New Product Investment and Revenue Growth | p. 419 |
| About the Authors | p. 423 |
| Index | p. 425 |
