Title:
Marketing case studies : how to tackle them : how to answer them
Personal Author:
Edition:
2nd ed
Publication Information:
Oxford : Butterworth-Heinemann, 1995
ISBN:
9780750620116
Subject Term:
Added Author:
Added Corporate Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004000109 | HF5415 M363 1995 | Open Access Book | Book | Searching... |
Searching... | 30000005009133 | HF5415 M363 1995 | Open Access Book | Advance Management | Searching... |
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Summary
Summary
Based upon the most recent CIM Certificate and Diploma exams, this text provides a structured approach for students confronted with case studies and business scenarios for the first time. It pinpoints the problems that readers are likely to encounter, and suggests solutions. Fully worked examples and specimen answers are included. The case studies themselves cover the practice of marketing, sales management, international marketing, marketing planning and control, and marketing communications.
Table of Contents
| Part 1 How to Pass the Mini-case: Introduction |
| The mini-case studies: what to expect |
| Tackling mini-cases |
| Answering the mini-case: worked examples of mini-cases |
| Writing reports for mini-case studies |
| Mini-case failure - how to minimise it |
| Part 2 Mini-cases - Examples and Answers: Certificate level - selected mini-cases |
| Diploma level - selected mini-cases |
| Certificate level - mini-case specimen answers |
| Diploma level - mini-case specimen answers |
