Title:
Strategic management and online selling : creating competitive advantage with intangible web goods
Personal Author:
Series:
Routledge advances in management and business studies ; 29
Publication Information:
New York, NY : Routledge, 2005
ISBN:
9780415349949
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010100342 | HF5548.32 R69 2005 | Open Access Book | Book | Searching... |
Searching... | 30000010098408 | HF5548.32 R69 2005 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Table of Contents
| 1 Introduction |
| 2 Intangible Web Good Provision in its Environment |
| 3 Explanations of Competitive Advantage Realization from Strategic Mangement Theory |
| 4 Competitive Advantage Realization with Intangible Web Goods |
| 5 Conclusion With Regard to Online Selling of Digital Goods and Strategic Management |
| Bibliography |
