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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010249755 | HD30.255 W57 2009 | Open Access Book | Book | Searching... |
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Summary
Summary
When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.
Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.
Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to:
-Get lean: Amp up your energy and resource efficiency to survive tough times
-Get smart: Use environmental data about products and supply chains for competitive advantage
-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"
-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges
Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.
Reviews 1
Library Journal Review
Winston (coauthor, Green to Gold), a corporate consultant on environmental issues, writes how during a time of an economic downturn it is more important than ever for companies to continue green initiatives. He maintains that "green thinking can help spur an economic recovery for companies and for countries" and that "green is about doing more with less which can save you money quickly." Winston recommends "revving up" energy and resource efficiency to survive the downturn, using environmental data about products and value chains, becoming creative by asking "heretical" questions, and getting employees engaged in the process. Among the specific strategies for success that he discusses are upgrading heating and cooling systems, reducing the expense of information technology, reducing corporate travel by use of virtual meetings, and increasing recycling. Verdict With case studies of companies that have gone green and its distinctive exploration of how going green aids economic recovery, this is recommended to managers and business students.-Lucy Heckman, St. John's Univ. Lib., Jamaica, NY (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Table of Contents
| Chapter 1 The Green Wave in Tight Times |
| The green pressures that continue to grow, and new ideas and strategies for hard times |
| Chapter 2 Get Lean |
| Efficiency for survival and short term profit when cash is tight |
| Chapter 3 Get Smart |
| Knowing your business better and knowing where to look for savings and innovation opportunities |
| Chapter 4 Get Creative |
| Strategic renewal and disruptive green innovation - Getting to the future first |
| Chapter 5 Get (Your People) Engaged |
| Using a green lens to keep your employees motivated and retain and recruit the best people in the worst of times |
| Conclusion: Survival, Relevance, and Advantage |
