Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

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Title:

Personal Author:

Gummesson, Evert, 1936-

Edition:

2nd ed.

Publication Information:

Woburn, MA : Butterworth-Heinemann, 2002

ISBN:

9780750654074

Subject Term:

Relationship marketing

Marketing -- Management

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000004299115	HF5415.55 G85 2002	Open Access Book	Book	Searching... Unknown

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