Title:
Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
Personal Author:
Edition:
2nd ed.
Publication Information:
Woburn, MA : Butterworth-Heinemann, 2002
ISBN:
9780750654074
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000004299115 | HF5415.55 G85 2002 | Open Access Book | Book | Searching... |