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Summary
Summary
Even the most skilled real estate agent can find herself struggling in between sales if she hasn't mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy. The Real Estate Agent's Business Planner offers you a fool-proof system for managing your business, showing you how to: * Set up a strategy for getting through the "lean' months * Prepare financial projections and learn how to manage a fluctuating income * Find creative ways to market yourself while staying within your budget * Plan for association dues and other necessary expenses * Create and review specific performance measurements * And much more The difference between an average real estate agent and a consistently top-selling producer is good business planning. Packed witheasy-to-apply strategies, The Real Estate Agent's Business Planner provides you with a proven plan for success." "
Author Notes
Bridget McCrea is a former Century 21 real estate agent who now covers real estate as a journalist for publications including Realtor Magazine, The Residential Specialist, and Florida Realtor. She won the Florida Magazine Association's 2002 Best Feature Award and is the author of The Home Buyer's Question and Answer Book and The Real Estate Agent's Field Guide. She lives in Dunedin, Florida.
Table of Contents
Foreword | p. ix |
Acknowledgments | p. xiii |
Chapter 1 Taking Stock | p. 1 |
The Whirlwind | p. 5 |
Laying It All Out | p. 13 |
Finding Value | p. 16 |
The Real Deal | p. 19 |
Chapter 2 Business Planning 101 | p. 23 |
Before You Start Writing Your Business Plan | p. 26 |
Experience Pays | p. 26 |
Figuring Your Commission | p. 31 |
Outlining Your Key Goals | p. 34 |
Outlining Your Business Plan | p. 37 |
Stoking Growth | p. 45 |
Chapter 3 Developing a Marketing Plan | p. 51 |
Failing to Plan | p. 54 |
Assessing the Competition | p. 56 |
Creating Your Plan | p. 60 |
Being Real Estate Specific | p. 66 |
Getting Affordable | p. 71 |
For Existing Agents | p. 74 |
Chapter 4 Setting Goals and Objectives | p. 77 |
Laying It Out | p. 83 |
Food for Thought | p. 86 |
Staying Fresh | p. 88 |
Getting Personal | p. 93 |
Chapter 5 Managing a Fluctuating Income | p. 97 |
The Basics | p. 99 |
Hurdling Challenges | p. 102 |
Filling the Pipeline | p. 106 |
Prospecting, Prospecting, Prospecting | p. 108 |
Improving Market Knowledge | p. 110 |
Getting Organized | p. 113 |
Chapter 6 Tax Planning and Preparation | p. 119 |
Taxing Matters | p. 12 |
Streamlined System | p. 124 |
Key Considerations | p. 128 |
When and What to File | p. 133 |
Hiring Help | p. 136 |
Getting Going | p. 139 |
Chapter 7 Personal and Professional Development | p. 143 |
Developing Professionally | p. 146 |
Getting Credentialed | p. 150 |
Growing Your Business | p. 153 |
Start Now | p. 166 |
Chapter 8 Treat it Like a Business | p. 169 |
Business Sense | p. 172 |
Cash Is King | p. 176 |
To Incorporate or Not? | p. 179 |
Good Reasons | p. 183 |
Reaping Rewards | p. 186 |
On the Web | p. 189 |
Walk the Walk | p. 191 |
Chapter 9 Long-Term Planning | p. 195 |
Early Steps | p. 200 |
Strategizing for Success | p. 203 |
Other Considerations | p. 206 |
The Long-Term View | p. 208 |
Start Planning Today | p. 215 |
Appendix A Sample Business Plans | p. 219 |
Sample Business Plan #1 New Agent | p. 221 |
Sample Business Plan #2 Existing Agent | p. 228 |
Appendix B Business Plan Outline | p. 235 |
Business Planning Resources for Real Estate Agents | p. 241 |
Index | p. 245 |