Skip to:Content
|
Bottom
Cover image for The real estate agent's business planner : practical strategies for maximizing your success
Title:
The real estate agent's business planner : practical strategies for maximizing your success
Personal Author:
Publication Information:
New York, NY : AMACOM, 2005
ISBN:
9780814408469

Available:*

Library
Item Barcode
Call Number
Material Type
Item Category 1
Status
Searching...
30000010109035 HD1375 M375 2005 Open Access Book Book
Searching...
Searching...
30000010109043 HD1375 M375 2005 Open Access Book Book
Searching...
Searching...
30000010109038 HD1375 M375 2005 Open Access Book Book
Searching...
Searching...
30000010109039 HD1375 M375 2005 Open Access Book Book
Searching...

On Order

Summary

Summary

Even the most skilled real estate agent can find herself struggling in between sales if she hasn't mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy. The Real Estate Agent's Business Planner offers you a fool-proof system for managing your business, showing you how to: * Set up a strategy for getting through the "lean' months * Prepare financial projections and learn how to manage a fluctuating income * Find creative ways to market yourself while staying within your budget * Plan for association dues and other necessary expenses * Create and review specific performance measurements * And much more The difference between an average real estate agent and a consistently top-selling producer is good business planning. Packed witheasy-to-apply strategies, The Real Estate Agent's Business Planner provides you with a proven plan for success." "


Author Notes

Bridget McCrea is a former Century 21 real estate agent who now covers real estate as a journalist for publications including Realtor Magazine, The Residential Specialist, and Florida Realtor. She won the Florida Magazine Association's 2002 Best Feature Award and is the author of The Home Buyer's Question and Answer Book and The Real Estate Agent's Field Guide. She lives in Dunedin, Florida.


Table of Contents

Forewordp. ix
Acknowledgmentsp. xiii
Chapter 1 Taking Stockp. 1
The Whirlwindp. 5
Laying It All Outp. 13
Finding Valuep. 16
The Real Dealp. 19
Chapter 2 Business Planning 101p. 23
Before You Start Writing Your Business Planp. 26
Experience Paysp. 26
Figuring Your Commissionp. 31
Outlining Your Key Goalsp. 34
Outlining Your Business Planp. 37
Stoking Growthp. 45
Chapter 3 Developing a Marketing Planp. 51
Failing to Planp. 54
Assessing the Competitionp. 56
Creating Your Planp. 60
Being Real Estate Specificp. 66
Getting Affordablep. 71
For Existing Agentsp. 74
Chapter 4 Setting Goals and Objectivesp. 77
Laying It Outp. 83
Food for Thoughtp. 86
Staying Freshp. 88
Getting Personalp. 93
Chapter 5 Managing a Fluctuating Incomep. 97
The Basicsp. 99
Hurdling Challengesp. 102
Filling the Pipelinep. 106
Prospecting, Prospecting, Prospectingp. 108
Improving Market Knowledgep. 110
Getting Organizedp. 113
Chapter 6 Tax Planning and Preparationp. 119
Taxing Mattersp. 12
Streamlined Systemp. 124
Key Considerationsp. 128
When and What to Filep. 133
Hiring Helpp. 136
Getting Goingp. 139
Chapter 7 Personal and Professional Developmentp. 143
Developing Professionallyp. 146
Getting Credentialedp. 150
Growing Your Businessp. 153
Start Nowp. 166
Chapter 8 Treat it Like a Businessp. 169
Business Sensep. 172
Cash Is Kingp. 176
To Incorporate or Not?p. 179
Good Reasonsp. 183
Reaping Rewardsp. 186
On the Webp. 189
Walk the Walkp. 191
Chapter 9 Long-Term Planningp. 195
Early Stepsp. 200
Strategizing for Successp. 203
Other Considerationsp. 206
The Long-Term Viewp. 208
Start Planning Todayp. 215
Appendix A Sample Business Plansp. 219
Sample Business Plan #1 New Agentp. 221
Sample Business Plan #2 Existing Agentp. 228
Appendix B Business Plan Outlinep. 235
Business Planning Resources for Real Estate Agentsp. 241
Indexp. 245
Go to:Top of Page