Title:
Principles of marketing
Personal Author:
Edition:
11th ed.
Publication Information:
New York,NY : Pearson Prentice-Hall, 2006
ISBN:
9780131968790
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010122718 | HF5415 K68 2006 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
