Cover image for Over the horizon : planning products today for success tomorrow
Over the horizon : planning products today for success tomorrow
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Chichester : John Wiley, 1999
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30000005032937 HF5415.15 H64 1999 Open Access Book Advance Management
30000005023928 HF5415.15 H64 1999 Open Access Book Advance Management

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Much strategic guidance that is currently available on product andservice development is still focused in the relatively short term.Companies must plan and be flexible if they are to survive andflourish in the future, but too many surrender to the necessity fora short-term healthy bottom-line in order to satisfy theirshareholders. In order to satisfy and retain customer-base,organizations should not only ensure that their products andservices available now are the best around, but that they will alsobe the best in the future. This is particularly important asproduct life cycles contract and organisations need to introducereplacement products and services at a faster and faster rate. Theglobalizing economy and advances in modern technology are alsoimportant factors. This book points that way to becoming morecompetitive and remaining competitive, ensuring a healthy andsecure future. It will also help companies identify product andservice failures, and eliminate them from the company'shorizons.
Written in an engaging and thought-provoking way, this book seizeson a rapidly growing area of interest for practitioners andstudents alike. Although companies are being advised to look to,and plan for the long term, there is nothing currently availablewhich provides real advice on what should be done now. The booktakes a thoroughly practical approach by establishing a realisticset of guidelines to enable organizations to start to move andcontinue to move in the right direction. This is supported by awealth of tools and techniques on how to implement what has beenproposed.

Author Notes

BILL HOLLINS undertakes consultancy in the area of new productdevelopment, where he is acknowledged as one of the world's leadingauthorities. He has worked extensively in industry and has adoctorate in Design Management from Strathclyde University. He alsoteaches at the Westminster Business School and Brunel University.He is widely published with several books and over ninety otherpublications to his credit.
After several years working in industry, GILLIAN HOLLINS spent timeundertaking research at Henley Management College. She is nowPrincipal of Direction Consultants with Bill Hollins. Her primaryarea of interest is in the people side of the design process. Sheis a member of the Institute of Personnel and Development, and amember of the Institute of Employment Consultants.

Table of Contents

Time Frame One
Survival in The Present The Organisation
Tools and Techniques in this Time Frame
Time Frame Two
New Products and Services Organisational Issues
Tools and Techniques in this Time Frame
New Product Failure and How to Avoid Them in Your Organisation
The Start Specifications and Subspecifications
The Control for New Products and Services
How Do You Justify the Project to the Accountant?
Time Frame Three
New Products and Services and Innovations Innovation
Tools and Techniques Time Frame Four
Part 1 New Products and Services over the Horizon A System Rather Than a Process
The Effect of New Technology Idea Generation for the Future
Time Frame Four
Part 2 The Process How to Find the Future