Title:
Entrepreneurship
Personal Author:
Edition:
7th ed.
Publication Information:
New York, NY : McGraw-Hill/Irwin, 2008
ISBN:
9780073210568
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010125072 | HD62.5 H57 2008 | Open Access Book | Book | Searching... |
Searching... | 30000010114784 | HD62.5 H57 2008 | Open Access Book | Book | Searching... |
Searching... | 30000010114785 | HD62.5 H57 2008 | Open Access Book | Book | Searching... |
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Summary
Summary
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources.
Table of Contents
Part 1 The Entrepreneurial Perspective |
1 The Nature and Importance of Entrepreneurship |
2 The Entrepreneurial Mind-Set |
3 Entrepreneurial Intentions and Corporate Entrepreneurship |
4 International Entrepreneurship Opportunities |
Part 2 Creating and Starting the Venture |
5 Creativity, the Business Idea, and Opportunity Analysis |
6 Intellectual Property and Other Legal Issues for the Entrepreneur |
7 The Business Plan: Creating and Starting the Venture |
8 The Marketing Plan |
9 The Organizational Plan |
10 The Financial Plan |
Part 3 Financing the New Venture |
11 Sources of Capital |
12 Informal Risk Capital, Venture Capital, and Going Public |
Part 4 Managing, Growing, and Ending the New Venture |
13 Entrepreneurial Strategy: Generating and Exploiting New Entries |
14 Strategies for Growth and Managing the Implications of Growth |
15 Going Global |
16 Accessing Resources for Growth from External Sources |
17 Ending the Venture |