Title:
New products management
Personal Author:
Edition:
9th ed.
Publication Information:
Boston, MA : McGraw-Hill, 2008
ISBN:
9780073529882
Subject Term:
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010163863 | HF5415.153 C72 2008 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Written with a managerial focus, this book is useful to the practicing products manager. It presents perspective of marketing along with the management approach. It includes many examples, cases, and research.
Table of Contents
| New Product ManagementCrawford |
| 9/eBrief Table of Contents |
| Part 1 Overview and Opportunity Identification/Selection |
| Chapter 1 The Menu |
| Chapter 2 The New Products Process |
| Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products |
| Part 2 Concept Generation |
| Chapter 4 Preparation and Alternatives |
| Chapter 5 Problem-Based Ideation: Finding and Solving CustomersÆ Problems |
| Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping |
| Chapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques |
| Part 3 Concept/Project Evaluation |
| Chapter 8 The Concept Evaluation System |
| Chapter 9 Concept Testing |
| Chapter 10 The Full Screen |
| Chapter 11 Sales Forecasting and Financial Analysis |
| Chapter 12 Product Protocol |
| Part 4 Development |
| Chapter 13 Design |
| Chapter 14 Development Team Management |
| Chapter 15 Product Use Testing |
| Part 5 Launch |
| Chapter 16 Strategic Launch Planning |
| Chapter 17 Implementation of the Strategic Plan |
| Chapter 18 Market Testing |
| Chapter 19 Launch Management |
| Chapter 20 Public Policy Issues |
| Bibliography |
| Appendixes A Sources and Ideas Already Generated |
| B Other Techniques of Concept Generation |
| C SmallÆs Ideation Stimulator Checklist |
| D The Marketing Plan |
| E Guidelines for Evaluating a New Products Program |
