Summary

This popular text takes a hard look at the effect of U.S. communications worldwide and points to the trends and new factors that will be crucial to effective U.S. policy in future international interaction. From popular culture to the news media to public diplomacy, this book examines the growing problems the U.S. must face at the international level. The book addresses the much less-noted public communication content and the trends in the international environment that affect the impact and consequences of the communication substance that passes international boundaries. It articulates as issues agenda for people in both public and private institutions concerned with policies and programs in public diplomacy, news and information flow, educational exchange, or the role of images and perceptions in world affairs.