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Cover image for E-learning and the science of instruction : proven guidelines for consumers and designers of multimedia learning
Title:
E-learning and the science of instruction : proven guidelines for consumers and designers of multimedia learning
Personal Author:
Edition:
2nd ed.
Publication Information:
San Francisco, CA : Pfeiffer, 2008
Physical Description:
xvi, 476 p. : ill. ; 24 cm.
ISBN:
9780787986834
General Note:
Accompanied by CD-ROM : CP 014111
Added Author:

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30000010172438 HF1106 C55 2008 Open Access Book Book
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Summary

Summary

In this thoroughly revised edition of the bestselling e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer? internationally-recognized experts in the field of e-learning?offer essential information and guidelines for selecting, designing, and developing asynchronous and synchronous e-learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings. In addition to updating research in all chapters, two new chapters and a CD with multimedia examples are included.


Author Notes

Ruth Colvin Clark has worked for more than twenty-five years with instructional professionals assigned to design, develop, and select effective training for classroom or computer delivery. She is widely published in the areas of training, development, and performance improvement.

Richard E. Mayer is professor of psychology at the University of California, Santa Barbara. He is an internationally-recognized expert in the application of learning psychology to design of instruction in multimedia learning environments and the author of Multimedia Learning and is the editor of the Cambridge Handbook of Multimedia Learning.


Table of Contents

Acknowledgments
Preface
Introduction
1 e-Learning: Promise and Pitfalls
The e-Learning Bandwagon
What Is e-Learning?
Self-Study vs
Virtual Classroom e-Learning
e-Learning Development Process
Two Types of e-Learning Goals: Inform and Perform
Is e-Learning Better? Media Comparison Research
What Makes e-Learning Unique?e-Learning: The Pitfalls
What Is Good e-Courseware?Learning in e-Learning
2 How Do People Learn from e-Courses
How Do People Learn?
How Do e-Lessons Affect Human Learning?
What Is Good Research?
How Can You Identify Relevant Research?
How Do You Interpret Research Statistics?
What We Don't Know About Learning
3 Applying the Multimedia Principle: Use Words and Graphics, Rather Than Words Alone
Do Visuals Make a Difference?
Multimedia Principle: Include Both Words and Graphics
Some Ways to Use Graphics to Promote Learning
Psychological Reasons for the Multimedia Principle
Evidence for Using Words and Pictures
The Multimedia Principle Works Best for Novices
Should You Change Static Illustrations into Animations?
What We Don't Know About Visuals
4 Applying the Contiguity Principle: Align Words to Corresponding Graphics
Contiguity Principle
1 Place Printed Words Near Corresponding Graphics
Contiguity Principle
2 Synchronize Spoken Words with Corresponding Graphics
Psychological Reasons for the Contiguity Principle
Evidence for Presenting Printed Words Near Corresponding Graphics
Evidence for Presenting Spoken Words at the Same Time as Corresponding Graphics
What We Don't Know About Contingency
5 Applying the Modality Principle: Present Words as Audio Narration, Rather Than On-Screen Text
Modality Principle: Present Words as Speech Rather Than On-Screen Text
Limitations to the Modality Principle
Psychological Reasons for the Modality Principle
Evidence for Using Spoken Rather Than Printed Text
When the Modality Principle Applies
What We Don't Know About Modality
6 Applying the Redundancy Principle: Explain Visuals with Words in Audio or Text: Not Both
Redundancy Principle
1 Do Not Add On-Screen Text to Narrated Graphics
Psychological Reasons for the Redundancy Principle
Evidence for Omitting Redundant On-Screen Text
Redundancy Principle
2 Consider Adding On-Screen Text to Narration in Special Situations
Psychological Reasons for Exceptions to Redundancy Principle
Evidence for Including Redundant On-Screen Text
What We Don't Know About Redundancy
7 Applying the Coherence Principle: Adding Interesting Material Can Hurt Learning
Coherence Principle
1 Avoid e-Lessons with Extraneous Audio
Psychological Reasons to Avoid Extraneous Audio in e-Learning
Evidence for Omitting Extraneous Audio
Coherence Principle
2 Avoid e-Lessons with Extraneous Graphics
Psychological Reasons to Avoid Extraneous Graphics in e-Learning
Evidence for Omitting Extraneous Graphics
Coherence Principle
3 Avoid e-Lessons with Extraneous Words
Psychological Reasons to Avoid Extraneous Words in e-Learning
Evidence for Omitting Extraneous Words Added for Interest
Evidence for Omitting Extraneous Words Added to Expand on Key Ideas
Evidence for Omitting Extraneous Words Added for Technical Depth
What We Don't Know About Coherence
8 Applying the Personalization Principle: Use Conversational Style and Virtual Coaches
Personalization Principle
1 Use Conversational Style Rather Than Formal Style
Psychological Reasons for the Personalization Principle
Evidence for Using Conversational Style
Promote Personalization Through Voice Quality
Promote Personalization Through Polite Speech
Personalization Principle
2 Use Effective On-Screen Coaches to Promote
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