Title:
Public relations : strategies and tactics
Personal Author:
Publication Information:
New York : Harper & Row, 1986
ISBN:
9780060401764
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000000733596 | HM263 W54 1986 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today. The role, process, application of, and strategy and tactics behind public relations practices today. Introductory public relations.
Table of Contents
| Role |
| 1 What is Public Relations |
| 2 Evolutions of Public Relations |
| 3 Ethics and Professionalism |
| 4 Public Relations Departments and Firms |
| Process |
| 5 Research |
| 6 Program Planning |
| 7 Communication |
| 8 Evaluation |
| Strategy |
| 9 Public Opinion & Persuasion |
| 10 Crisis Communications & Risk Management |
| 11 The Audience & How to Reach It |
| 12 Public Relations and the Law |
| 13 New Technologies in Public Relations |
| Tactics |
| 14 News Releases, Newsletters & Brochures |
| 15 Radio, Television & the Web |
| 16 Presentations & Speechess |
| Application |
| 17 Corporations |
| 18 Politics & Government |
| 19 International Public Relations |
| 20 Nonprofit Organizations |
| 21 Education |
| 22 Entertainment, Sports & Travel |
