Creating web sites bible

Updated for the most recent tools, techniques, and standards for creating cutting-edge Web sites for businesses or personal use, this book is one-stop shopping for HTML, JavaScript, CSS, tables, forms, Flash, and more Brand-new chapters cover Ajax, Adobe CS3 tools, RSS, and blogging tools Hands-on guidance and expert advice dive into such topics as creating and editing images and graphics, adding multimedia elements (e.g., Flash animations, audio, and video), creating stores for Yahoo! and Amazon.com, designing auction pages for eBay, and building blogs

Author Notes

Philip Crowder of Bristol, Tennessee, is the director of the Computer and Information Management (CIM) program at Virginia Intermont College where he teaches future Web designers and programmers the ins and outs of HTML, XHTML, XML, CSS, JavaScript, and a variety of other Web languages and technologies. He has also done funded research into computer-based human language translation systems.

David A. Crowder is a professional Web developer, and the author or coauthor of more than 20 books on Web design and development. He has been involved in the online community for more than a decade, and has helped to teach hundreds of thousands of readers to create their own cutting-edge Web sites.

Introduction	p. xxix
Part I Laying the Foundation
Chapter 1 The Basics of Building Web Pages and Sites	p. 3
Web Browsers	p. 4
Web Pages	p. 9
Web Sites	p. 13
Analyzing Web Site Types	p. 15
Understanding Internet Demographics	p. 23
Determining Your Approach	p. 26
Dos and Don'ts of Web Site Development	p. 29
Summary	p. 31
Chapter 2 Popular Web Design Tools	p. 33
Adobe Creative Suite 3 (CS3)	p. 33
Freeware and Shareware	p. 50
Designing for the Mobile Web	p. 55
Summary	p. 59
Part II The Basics
Chapter 3 History and Development of the Internet and HTML	p. 63
Origins of the Internet	p. 64
Development and Evolution of HTML	p. 73
Summary	p. 79
Chapter 4 HTML Building Blocks	p. 81
Creating a Web Page Using HTML	p. 81
Head and Body Sections	p. 90
Block-Level Elements	p. 95
HTML Tools	p. 104
Designing a Simple Web Page	p. 114
Logical and Physical Elements	p. 118
Special Characters and Encoding Schemes: ASCII and Unicode	p. 124
Element Quick Reference	p. 125
Summary	p. 125
Chapter 5 Links, Hotspots, and Web Site Navigation	p. 127
Example Web Site	p. 129
Internal Links with Anchor Tags	p. 132
Developing a Sample Web Site	p. 135
Absolute and Relative Paths	p. 147
Previous and Next Links	p. 149
External Links	p. 150
Storyboarding	p. 157
Links Quick Reference	p. 160
Summary	p. 160
Chapter 6 The Elements of Color and Images in Web Pages	p. 163
Setting Color Attributes	p. 163
Using the Three C's: Complement, Contrast, and Coordination	p. 167
Using Color Names and Hex Numbers	p. 170
Popular Graphics Formats	p. 176
Setting Background and Foreground Color	p. 179
Adding Background Images	p. 181
Adding Images	p. 186
Aligning Images	p. 189
Setting Image Size	p. 197
Solving Image Problems	p. 199
Quick Reference	p. 201
Summary	p. 203
Chapter 7 Text Formatting	p. 205
Fonts	p. 205
Customizing Text with Character Styles	p. 207
Using the FONT and BASEFONT Elements	p. 211
Aligning and Indenting Text	p. 221
Choosing Character Sets	p. 223
Using Special Characters and Entities	p. 227
Summary	p. 236
Part III Advanced Design Features
Chapter 8 Harnessing the Power of Tables	p. 241
Adding Tables and Setting Table Size	p. 241
Managing Borders	p. 248
Using Padding and Spacing	p. 263
Aligning Tables and Cell Contents	p. 265
Spanning Rows and Columns	p. 273
Working with Images and Color	p. 275
Tables Quick Reference	p. 283
Summary	p. 284
Chapter 9 Organizing Your Site with Frames	p. 287
Designing Frame Layouts	p. 288
Creating Framesets	p. 291
Setting Targets for Your Links	p. 305
Customizing Frame Borders and Margins	p. 310
Setting Scroll Bar Options	p. 313
Avoiding Frame Problems	p. 316
Frames Quick Reference	p. 318
Summary	p. 319
Chapter 10 Getting Input with Forms	p. 321
Adding Forms	p. 321
Getting Short Data with Text Boxes	p. 324
Gathering Information with Text Areas	p. 330
Making Choices with Check Boxes and Option Buttons	p. 334
Saving Space with the SELECT and OPTION Elements	p. 338
Using INPUT Buttons	p. 343
Using the BUTTON Element	p. 347
Adding Hidden Fields	p. 349
Adding Labels	p. 349
Setting Tab Order	p. 351
Specifying Access Keys	p. 351
Submitting the Form	p. 353
Simple DOM	p. 354
Summary	p. 356
Part IV Making It Look Professional
Chapter 11 Adding Multimedia and Other Objects	p. 361
Adding Audio	p. 362
Embedding Video	p. 371
Animating with Adobe Flash	p. 374
Understanding the Flash Layout	p. 374
Creating Objects	p. 381
Modifying Objects	p. 386
Working with Text	p. 393
Working with Animation Timelines	p. 396
Using Advanced Techniques	p. 405
Exporting and Publishing Movies	p. 407
Summary	p. 413
Chapter 12 Styling Web Pages with Cascading Style Sheets	p. 415
Testing Your Browser	p. 416
Coping with Browser Support Issues	p. 416
Cascading Priorities	p. 417
Redefining HTML Elements	p. 420
Assigning Classes	p. 421
Using IDs	p. 422
Defining Nested Elements with Contextual Selectors	p. 423
Consulting the CSS Reference	p. 426
Using Stylesheet-Creation Programs	p. 462
Interesting CSS Sites	p. 463
Adding Layers	p. 464
Clipping Layer Content	p. 471
Handling Large Elements with Overflow Attributes	p. 472
CSS and Layers Quick Reference	p. 475
Summary	p. 475
Chapter 13 Making Dynamic Pages with JavaScript	p. 477
Trying Out JavaScript	p. 477
Understanding JavaScript	p. 479
Using Events to Trigger Scripts	p. 503
Seeing Elements as Objects	p. 509
Form Validation	p. 513
Examining Browser Compatibility	p. 517
JavaScript Quick Reference	p. 522
Summary	p. 522
Chapter 14 Putting It on the Web	p. 525
Getting Your Domain Name	p. 525
Finding a Web Hosting Provider	p. 531
Testing Responsiveness to Your Needs	p. 538
Avoiding Common Provider Scams	p. 539
Exploring Bells and Whistles	p. 542
Uploading Your Pages	p. 548
Web Posting Quick Reference	p. 554
Summary	p. 555
Part V Transitioning to the Future: XHTML, XML, and Ajax
Chapter 15 XHTML	p. 559
A Quick Review of HTML	p. 560
Enter XHTML	p. 560
Transitioning to XHTML 1.0	p. 562
Creating an XHTML Document	p. 578
Code Validation in an XHTML Document	p. 582
Making Your Site Mobile with WAP/WML	p. 585
What is WML?	p. 586
Interacting with Users	p. 593
Transforming XHTML into WML	p. 598
WML Web Sites	p. 602
Summary	p. 602
Chapter 16 Designing with XML	p. 603
Designing with XML	p. 603
Schemas	p. 620
XML Web Sites	p. 629
Summary	p. 629
Chapter 17 Ajax	p. 631
XMLHttpRequest	p. 632
DOM 3 Specifications for IDL Node Interface	p. 644
Ajax and the Mobile Web	p. 645
Ajax Quick Reference	p. 646
Summary	p. 647
Part VI Images on the Web
Chapter 18 Finding, Creating, and Enhancing Images on the Web	p. 651
Exploring Graphics File Types	p. 651
Choosing Image-Editing Tools	p. 653
Modifying Images	p. 657
Using 3D Graphics Programs	p. 671
Getting Free Images off the Web	p. 674
Avoiding Legal Problems	p. 676
Summary	p. 678
Part VII Cashing in on eCommerce
Chapter 19 Setting Up Your Store	p. 681
Choosing Your eCommerce Setup	p. 681
Setting Up Shopping Carts	p. 689
Taking Payments	p. 694
Utilizing Internet Buying Patterns	p. 703
Updating Your Site	p. 705
Keeping Your Site Fresh	p. 706
Adding Extra Value	p. 709
Summary	p. 711
Chapter 20 Using Advertising	p. 713
Advertising with Google and Other Search Engines	p. 713
Working with Advertisement Agencies	p. 723
Promoting Your Site	p. 726
Exploiting Search Engines	p. 726
Working the Web Directories	p. 735
Issuing Press Releases	p. 738
Setting Up Reciprocal Links	p. 739
Evaluating Banner Exchanges	p. 740
Investigating Alternative Approaches	p. 743
Summary	p. 746
Chapter 21 Covering All the Bases	p. 747
Using Domain Namesand Trademarks	p. 747
Soothing Common Fears	p. 753
Establishing Policies for Returns	p. 757
Investigating Alternative Approaches	p. 759
Summary	p. 763
Part VIII Keeping Your Site Fresh
Chapter 22 Maintaining Your Site	p. 767
Testing Your Site	p. 767
Coping with Visitors Changing Your Site	p. 773
Maintaining Consistency on Your Site	p. 775
Summary	p. 777
Chapter 23 RSS	p. 779
Origin of RSS	p. 779
NASA Page with Links to RSS Feeds	p. 781
RSS Quick Reference	p. 793
Summary	p. 793
Chapter 24 Blogging	p. 795
The World of Blogging	p. 795
Using Blogger	p. 796
Alternative Blogging Tools	p. 807
Integrating Blogging	p. 813
Summary	p. 815
Index	p. 817

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