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Cover image for The charismatic organization : eight ways to grow a nonprofit that builds buzz, delights donors, and energizes employees
Title:
The charismatic organization : eight ways to grow a nonprofit that builds buzz, delights donors, and energizes employees
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Publication Information:
San Francisco, CA : Jossey-Bass, 2009
Physical Description:
xvii, 269 p. ; 24 cm.
ISBN:
9780470195468
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Item Category 1
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30000010191243 HD62.6 S23 2009 Open Access Book Book
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Summary

Summary

The authors offer a framework that allows organizations to go beyond quick fixes and fundraising strategies to a broader paradigm that encompasses community and organization building. What if every person involved with an organization was fully engaged and shared a common goal? What if the efforts of a relatively small ring of staff and board members were amplified by everyone touched by the organization, including current and former volunteers, staff, board members, clients, constituents, funders and supporters? That, the authors show, is the way a charismatic organization operates. The book provides numerous examples of how successful organizations have made this shift, as well as action steps that all organizations can take to perform better.

"In today's interdependent world, nonprofit organizations have more opportunity than ever before to make a difference in people's lives. Drawing upon their extensive experience in public service, Shirley Sagawa and Deborah Jospin identify the traits that give successful nonprofits the competitive edge they need to maximize their effectiveness and sustainability. The Charismatic Organization: Eight Ways to Grow a Nonprofit That Builds Buzz, Delights Donors, and Energizes Employees draws an authoritative blueprint for using social capital to transform good intentions into concrete results."- Former President Bill Clinton


Author Notes

Shirley Sagawa and Deborah Jospin run a successful consulting practice, sagawa/jospin, working with dozens of clients in the nonprofit and for-profit sectors, from national nonprofits, foundations, and corporations to small start-ups and local groups on resource development, innovation, strategy, partnerships, and public policy. A national leader, expert on policy and philanthropy, and former presidential adviser, Shirley Sagawa has been called a "founding mother of the modern service movement." Deborah Jospin is the former director of AmeriCorps. During her tenure, AmeriCorps grew to an annual budget of $234 million with 60,000 members serving in 925 programs.
Find out more about the authors and the book at www.charismaticorganization.com.


Table of Contents

Forewordp. ix
Acknowledgmentsp. xiii
The Authorsp. xv
1 Organizations with Charisma: An Introductionp. 1
Beyond Charismatic Leadersp. 3
Old Paradigmsp. 6
What Makes a Charismatic Organization?p. 10
2 How Social Capital Builds Charismap. 14
City Year's Social Capitalp. 15
Defining Social Capitalp. 18
The Power of Social Capitalp. 20
Lessons from the Progressive Erap. 23
Today's Nonprofit Environmentp. 29
Part 1 Building a Charismatic Organization: A Strong Corep. 31
3 Mission Motivationp. 37
Mission Mattersp. 38
A Compelling Missionp. 40
Infusing the Mission: Honest Teap. 46
Unity Through Purpose: Tufts Universityp. 50
Lessons for Leadersp. 53
4 Can-Do Culturep. 55
What Is Culture?p. 56
Why Culture Mattersp. 57
The Impact of Culture on Performancep. 62
Where Culture Comes From: The OPX Storyp. 65
Communicating Culture: City Yearp. 68
Lessons for Leadersp. 72
5 Data-Driven Decision Makingp. 74
Data Mattersp. 76
Data-Driven Culturep. 79
A Road Map and Other Toolsp. 82
Evaluationp. 89
Lessons for Leadersp. 93
6 Purposeful Innovationp. 95
Innovationp. 96
Disruptive and Sustaining Innovationp. 100
Why Innovatep. 101
Challenges for Nonprofit Innovatorsp. 103
Building the Capacity for Innovationp. 107
One Organization's Innovation Process: Citizen Schoolsp. 115
Systems for Innovationp. 117
Lessons for Leadersp. 120
7 People-Focused Managementp. 122
The Power of Peoplep. 124
Hiring the Right Peoplep. 125
The Wrong Peoplep. 132
Keeping the Right Peoplep. 133
Volunteersp. 148
The Boardp. 149
Lessons for Leadersp. 152
Part 2 Using Charisma: Growing a Community of Supportp. 155
8 Compelling Communicationsp. 159
Why Communication Mattersp. 160
The Right Toolsp. 161
Getting the Story Right: Raw Materialsp. 165
Getting the Word Out: Tools for Communicatingp. 176
Make the Office Speakp. 180
Lessons for Leadersp. 183
9 Active Outreachp. 185
Reaching Outp. 187
Making Connectionsp. 187
Welcoming Visitors: Lessons from Religious and Education Institutionsp. 195
A Model Visitors Program: City Yearp. 198
Lessons for Leadersp. 201
10 Meaningful Involvementp. 205
Involvement with Meaningp. 207
Involvement Strategiesp. 209
Lessons for Leadersp. 232
11 Lessons for Leaders: Concluding Thoughtsp. 234
Notesp. 241
Indexp. 257
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