Cover image for Innovator's guide to growth : putting disruptive innovation to work
Innovator's guide to growth : putting disruptive innovation to work
Publication Information:
Boston; Harvard Business School Press, 2008
Physical Description:
xx, 299 p. : ill. ; 25 cm.
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Material Type
30000010195218 HD45 I576 2008 Open Access Book

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More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.

In The Innovator's Guide to Growth , Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.

With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:

Follow a market-proven process -- so your company can reliably create blockbuster businesses
Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action

Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.

Reviews 1

Choice Review

Clayten Christensen, in the Innovator's Dilemma (1997), surprised readers for criticizing firms that "paid too much attention to their best customers." He and his Innosight colleagues have published several books on disruptive innovation, including Seeing What's Next (CH, Apr'05, 42-4737), and Christensen has written the foreword to this new book. Anthony (president, Innosight) and his coauthors create a guide for practical implementation, complementing Christensen's original concept and showing how to spot opportunities that emerge from disruptive innovation. The book begins by reviewing the innovator's dilemma concept and then focuses on how to recognize opportunities through five life-cycle sections. Each section contains multiple tools and industry exemplars such as Proctor & Gamble, Pepsi, Intel, and Motorola. For example, section one describes "overshot" customers, who would be happier buying cheaper products, but with fewer features. This work differs from other innovation books (e.g., Peter Skarzynski and Rowan Gibson's Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates, 2008), with its emphasis on implementation. Summing Up: Highly recommended. Graduate and practitioner collections. J. J. Janney University of Dayton

Table of Contents

Clayton M. Christensen
Forewordp. vii
Acknowledgmentsp. xv
Introduction: Your Guide to Growthp. 1
1 Precursors to Innovationp. 19
Part 1 Identify Opportunities
2 Identifying Nonconsumersp. 45
3 Identifying Overshot Customersp. 65
4 Identifying Jobs to Be Donep. 87
Part 2 Formulate and Shape Ideas
5 Developing Disruptive Ideasp. 121
6 Assessing a Strategy's Fit with a Patternp. 147
Part 3 Build the Business
7 Mastering Emergent Strategiesp. 171
8 Assembling and Managing Project Teamsp. 199
Part 4 Build Capabilities
9 Organizing to Innovatep. 225
10 Innovation Metricsp. 247
11 Conclusionp. 261
Appendix Frequently Asked Questionsp. 273
Notesp. 281
Indexp. 289
About the Authorsp. 297