Title:
Advertising, promotion, and other aspects of integrated marketing communications
Personal Author:
Edition:
8th ed.
Publication Information:
Mason, OH : South-Western College Pub, 2010
Physical Description:
xx, 668 p. : ill. (some col.) ; 29 cm.
ISBN:
9780324593600
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010196673 | HF5415.123 S54 2010 | Open Access Book | Book | Searching... |
Searching... | 30000010237580 | HF5415.123 S54 2010 f | Open Access Book | Book | Searching... |
