Title:
Small business planning and management
Personal Author:
Edition:
3rd ed.
Publication Information:
Fort Worth, Tex. : The Dryden Press, 1994
ISBN:
9780030975783
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000002963522 | HD62.7 K83 1994 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
A textbook that shows the methods by which small businesses are planned and managed. The text is divided into six parts: small business and the entrepreneur; start-up issues; the marketing function; managing the business; contemporary issues; and comprehensive cases. Among the changes in this edition (second was 1990) are a new chapter on advertising, expanded coverage of social responsibility issues and their effect on management decisions, and more emphasis on the issue of diversity. Annotation copyright by Book News, Inc., Portland, OR
