Title:
Demand driven! : six steps to creating an ecosystem of demand for your business
Personal Author:
Publication Information:
New York : McGraw Hill, 2003
ISBN:
9780071400367
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010028945 | HF5415.13 M364 2003 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
This text elaborates the concept of partnership marketing by showing how a company can use technology to shape a common customer experience with its products.
