Title:
The entrepreneurial web : first, think like e-business
Personal Author:
Publication Information:
Harlow : Pearson Educ., 2000
ISBN:
9780273650362
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000005179589 | HD30.37 S52 2000 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
This work aims to deliver a new approach to commerce. It presents a theory for developing an Internet business which takes into account the idea that complex, fast-changing, growing systems undergo sudden and dramatic changes that cannot be predicted.
Table of Contents
| The rapid advance of computers and communications technology is generating so many changes that the thinking of yesterday is likely to be irrelevant today |
| Those with the right mindset and understanding, together with the necessary conceptual tools, can ride this current wave of change successfully |
| Those able to realize that it is about strategy and communication rather than the technology alone will be able to run rings around the pure technologists |
| The environment is fast-moving, where early successes and innovations are richly rewarded |
| Incomplete knowledge is a fact of life in e-business |
| No one can possibly have all the 'essential' knowledge in this unpredictable, changing environment |
| Game theory strategies allow for such 'knowledge gaps', using a type of thinking that is outside conventional business models |
| Solutions cannot be planned or designed in unpredictable competitive environments, they have to be grown from the bottom up |
| Success isn't about prediction and structural design, it is about being able to cope with the uncertainties and the complexities of this new medium better than others |
| The Entrepreneurial Web is about understanding the implications of the Internet and the World Wide Web for business and commerce |
| It is about imaginative, people-to-people communication strategies that are likely to change all the rules for competing in highly competitive markets |
| It looks at how ideas should be allowed to evolve and respond to changes in order to succeed - something that many large corporate concerns have ignored - to their cost |
