Title:
Managing services : marketing, operations, and human resources
Personal Author:
Edition:
2nd ed
Publication Information:
Englewood Cliff, NJ : Prentice Hall, 1992
ISBN:
9780135615720
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000003930918 | HD9980.5 L69 1992 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.
