Title:
Booklet includes chapter13 and 14 to accompany E-commerce : business, technology, society
Personal Author:
Publication Information:
Boston : Addison Wesley, 2002
ISBN:
9780321127075
General Note:
Accompany text :E-commerce :business, technology, society :(HF5548.32 L37 2002)
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010038057 | HF5548.32 L373 2003 | Open Access Book | Book | Searching... |
On Order
Table of Contents
| 13 Auctions, Portals, and Communities | p. 724 |
| Sam's Club: From Big Box to Big Auction | p. 725 |
| 13.1 Auctions | p. 727 |
| Defining and Measuring the Growth of Auctions and Dynamic Pricing | p. 728 |
| Why Are Auctions So Popular? Benefits and Costs of Auctions | p. 729 |
| Insight on Society: Amazon Tries Dynamic Pricing | p. 730 |
| Benefits of Auctions | p. 731 |
| Risks and Costs of Auctions for Consumers and Businesses | p. 733 |
| Market-Marker Benefits: Auctions as an E-commerce Business Model | p. 734 |
| Types and Examples of Auctions | p. 735 |
| Internet Auction Basics | p. 735 |
| Types of Auctions | p. 737 |
| Auction Solution Providers for Business | p. 744 |
| When to Use Auctions (and for What) in Business | p. 744 |
| Seller and Consumer Behavior at Auctions | p. 747 |
| Seller Profits: Arrival Rate, Auction Length, and Number of Units | p. 747 |
| Auction Prices: Are They the Lowest? | p. 747 |
| Consumer Trust in Auctions | p. 749 |
| When Auction Markets Fail: Fraud and Abuse in Auctions | p. 750 |
| E-commerce in Action: eBay.com | p. 750 |
| 13.2 E-commerce Portals | p. 750 |
| The Growth and Evolution of Portals | p. 752 |
| Types of Portals: General Purpose and Vertical Market | p. 754 |
| Insight on Business: Death of a Portal--The Demise of Excite@Home | p. 755 |
| Portal Business Models | p. 757 |
| E-commerce in Action: Yahoo! Inc. | p. 760 |
| 13.3 Online E-commerce Communities | p. 761 |
| What Is a Community? What Is a Virtual Community? | p. 762 |
| The Difference Between Online Communities and Portals | p. 763 |
| The Growth of Online Communities | p. 764 |
| Commerce and Communities: Moral Boundaries | p. 764 |
| Types of Online Communities and Their Business Models | p. 766 |
| Changing Business Models of Online Commercial Communities | p. 768 |
| Community Features and Technologies | p. 769 |
| Insight on Technology: Infopop and the Ultimate Bulletin Board | p. 770 |
| Commercially Sponsored Communities: Business Uses of Community | p. 772 |
| E-commerce in Action: Alloy, Inc. | p. 773 |
| 13.4 Case Study iVillage Struggles to Find Its Marketspace | p. 774 |
| 13.5 Review | p. 779 |
| Key Concepts | p. 779 |
| Questions | p. 784 |
| Projects | p. 785 |
| Web Site Resources | p. 785 |
| 14 Online Content Providers: Digital Media | p. 786 |
| Learning Objectives | p. 786 |
| The Wall Street Journal Online | p. 787 |
| 14.1 Online Content | p. 789 |
| Content Audience and Market: Where Are the Eyeballs and the Money? | p. 789 |
| Media Utilization | p. 789 |
| Internet and Traditional Media: Cannibalization Versus Complementarity | p. 790 |
| Media Revenues | p. 791 |
| Growth of the Online Content Audience | p. 792 |
| Free or Fee? | p. 793 |
| Media Industry Structure | p. 794 |
| Media Convergence: Technology, Content, and Industry Structure | p. 794 |
| Technological Convergence | p. 795 |
| Content Convergence | p. 796 |
| Industry Convergence | p. 798 |
| Challenges and Risks in Media Convergence | p. 798 |
| Online Content Revenue Models and Business Processes | p. 800 |
| Making a Profit With Online Content: From Free to Fee | p. 803 |
| Key Challenges Facing Content Producers and Owners | p. 803 |
| Technology | p. 803 |
| Cost | p. 805 |
| Consumer Attitudes | p. 805 |
| Distribution Channels and Cannibalization | p. 805 |
| Insight on Business: Netlibrary vs. The "Tower of Dead Trees" | p. 806 |
| Rights Management | p. 807 |
| 14.2 The Online Publishing Industry: Newspapers, Books, and Magazines | p. 808 |
| Online Newspapers | p. 808 |
| Audience Size and Growth | p. 808 |
| Content | p. 809 |
| Online Newspaper Revenue Models and Results | p. 810 |
| Convergence | p. 811 |
| Challenges | p. 812 |
| Books: The Evolution of E-books | p. 813 |
| E-books | p. 814 |
| Book Audience Size and Growth | p. 816 |
| Content: Advantages and Disadvantages of E-books | p. 818 |
| E-book Industry Revenue Models | p. 819 |
| Convergence | p. 821 |
| Insight on Society: The Evolving E-book | p. 824 |
| Magazines: Online "Zines" | p. 825 |
| Audience Size and Growth | p. 826 |
| Content | p. 828 |
| Online Magazine Revenue Models | p. 828 |
| Convergence | p. 831 |
| E-commerce in Action: CNET Networks, Inc. | p. 831 |
| 14.3 The Online Entertainment Industry | p. 831 |
| Entertainment Audience Size and Growth | p. 832 |
| Traditional Entertainment | p. 832 |
| Nontraditional Online Entertainment | p. 832 |
| Content | p. 833 |
| Online Entertainment Industry Revenue Models | p. 835 |
| Convergence | p. 836 |
| E-commerce in Action: Disney | p. 839 |
| Insight on Technology: A Movie for Your Handheld? | p. 840 |
| 14.4 Case Study Oligopoly: The Future of the Internet Content Industry? | p. 842 |
| 14.5 Review | p. 845 |
| Key Concepts | p. 845 |
| Questions | p. 852 |
| Projects | p. 853 |
| Web Site Resources | p. 853 |
| References | p. 854 |
| Index | p. 857 |
