Title:
Inspired customer service : strategies for service quality
Personal Author:
Publication Information:
London : Kogan Page, 1993
ISBN:
9780749408268
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000003867730 | HF5415.5 C69 1993 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
This study focuses on the information business executives need to know in order to envision and create an effective service strategy. It draws its examples from the experiences of numerous companies and from practical research into the major issues. It tackles formulating and implementing service strategies, building value in service strategies, creating a structure for quality, managing cultural change, staff management - selecting, training, empowering and rewarding - and measuring productivity.